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Marketing Program Director Jobs (NOW HIRING)

Halliburton

Marketing Program Lead

Houston, TX · On-site

This role is able to work independently in many cases to support or direct a team on assigned ... The Marketing Program Lead must be able to work comfortably with middle and senior management in ...

Datavant

Marketing Program Manager

New York, NY

This role sits as a direct report to the VP Marketing and serves as a key operational partner ... programs. Build and manage project timelines, dependencies, milestones, task assignments, and ...

Douglas

Marketing Program Specialist

Alexandria, MN

With direction from the Director of Marketing, the Marketing Program Specialist is responsible for planning, executing and optimizing marketing campaigns that generate qualified leads and support ...

Canepa Associates

Program Director

The Program Director will coordinate monthly reports to our client's Board of Directors for Matter technical, certification and marketing activities which are measured against our client's committee ...

Rite of Passage

PROGRAM DIRECTOR

Lewisville, AR · On-site

$80K/yr

The Director is responsible for the day-to-day site operations including budgeting, financial stewardship, administration, program elements, promotions and marketing, and staff development and ...

Rite of Passage

PROGRAM DIRECTOR

Lewisville, AR · On-site

$80K/yr

The Director is responsible for the day-to-day site operations including budgeting, financial stewardship, administration, program elements, promotions and marketing, and staff development and ...

Rite of Passage

PROGRAM DIRECTOR

Dermott, AR · On-site

$80K/yr

The Director is responsible for the day-to-day site operations including budgeting, financial stewardship, administration, program elements, promotions and marketing, and staff development and ...

Rite of Passage

PROGRAM DIRECTOR

Dermott, AR · On-site

$80K/yr

The Director is responsible for the day-to-day site operations including budgeting, financial stewardship, administration, program elements, promotions and marketing, and staff development and ...

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$29.5K

$78.2K

$137K

How much do marketing program director jobs pay per year?

As of Jul 7, 2026, the average yearly pay for marketing program director in the United States is $78,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $92,500.00 per year, depending on experience, location, and employer.

How does a Marketing Program Director typically collaborate with cross-functional teams to ensure successful campaign execution?

Marketing Program Directors work closely with product managers, sales teams, creative departments, and external agencies to coordinate all elements of a campaign. They serve as the main point of contact to align goals, timelines, and messaging, ensuring everyone is informed and accountable for their deliverables. Regular meetings, clear communication, and project management tools are essential for tracking progress and addressing any challenges quickly. This collaborative approach is key to executing high-impact marketing programs that meet business objectives.

What are the key skills and qualifications needed to thrive as a Marketing Program Director, and why are they important?

To thrive as a Marketing Program Director, you need expertise in strategic marketing, campaign management, and a solid background in business or marketing, often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and project management software is typically required. Strong leadership, communication, and analytical thinking are standout soft skills for driving cross-functional teams and aligning objectives. These skills and qualities ensure successful execution of marketing programs, measurable ROI, and effective team collaboration in dynamic environments.

What does a Marketing Program Director do?

A Marketing Program Director oversees the planning, execution, and evaluation of marketing programs and campaigns within an organization. They collaborate with various teams, such as product, sales, and creative, to develop strategies that align with business goals. Their responsibilities include managing budgets, analyzing market trends, measuring program effectiveness, and ensuring all marketing initiatives are delivered on time and within scope. They also play a key role in mentoring staff and optimizing processes to drive brand growth and customer engagement.
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What cities are hiring for Marketing Program Director jobs? Cities with the most Marketing Program Director job openings:
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Marketing Program Director jobs near you
Infographic showing various Marketing Program Director job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $78,196 per year, or $37.6 per hour.
Marketing Program Specialist

Marketing Program Specialist

AAA Mountain West Group

Walnut Creek, CA • Hybrid

$76K - $95K/yr

Full-time

Posted 13 days ago

AAA Mountain West Group rating

7.4

Company rating: 7.4 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

208th of 277 rated insurance

Job description

Why Work For Us?

  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits – Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

The Marketing Program Specialist employs advanced marketing principles to develop marketing programs and execute tactics for paid online channels.  Works on projects of moderate to complex scope where analysis of data requires evaluation of identifiable factors. Receives general instruction on day to day work, general instruction on new assignments. Responsible for developing strong relationships with agencies or third-parties to produce high quality creative or other deliverables (following guidelines) that can be approved by management.

Essential Functions
• Design and manage marketing and/or advertising programs to meet digital marketing objectives
• Write and gain approval of complex marketing briefs
• Identify trends and findings to improve future program performance.  Conduct ongoing program testing, e.g. A/B
• Work with internal and external business partners including leadership team members to develop complex multi-tiered communication plans
• Act as vendor and agency relationship owner
• Manage budgets for multiple programs which are complex in nature. Manage monthly budget reforecast and variance explanations
• Manage ad-hoc projects

Knowledge/Skills/Abilities

• Advanced and demonstrated knowledge of functional marketing principles, concepts, techniques and applications
• Ability to achieve business goals by applying strong judgment, creativity and technical know-how to program management
• Ability to create programs that are aligned to key NCNU strategy
• Ability to implement direct response programs
• Visual, verbal and written communication skills, including proofreading and editing
• Ability to create, present and deliver clear and compelling presentations in a group setting
• Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes (preferred)
• Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings (preferred)

Education & Experience

• Bachelor's degree (BA/BS) in related area or an equivalent combination of education and experience, Advanced Degree preferred
•  3-5 years experience with digital paid campaigns
• Direct Marketing Association Certification (preferred)

#LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $76,657.00 - Mid: $95,820.00

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