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How much do marketing development program jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for marketing development program in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What is the difference between Marketing Development Program vs Marketing Coordinator?

AspectMarketing Development ProgramMarketing Coordinator
CredentialsTypically bachelor's degree in marketing, business, or related fieldUsually requires a bachelor's degree in marketing, communications, or related area
Work EnvironmentTraining-focused, rotational assignments, entry-levelOperational, campaign support, administrative tasks
Employer UsageCommon in large corporations for talent developmentWidely used across industries for campaign execution

The Marketing Development Program is designed to train and develop entry-level professionals through rotational assignments, while a Marketing Coordinator handles specific marketing tasks and campaign support. Both roles often require similar educational backgrounds, but the program emphasizes training and exposure to various marketing functions, whereas the coordinator role focuses on executing marketing activities.

What is a Marketing Development Program?

A Marketing Development Program (MDP) is a structured training initiative offered by companies to develop early-career professionals into skilled marketing leaders. These programs typically include rotations through various marketing functions, such as digital marketing, product management, and market research, giving participants broad exposure to the field. MDPs often combine on-the-job training, mentorship, and formal coursework to build essential marketing and business skills. Graduates of these programs are well-equipped for advanced marketing roles within the organization.

What are the key skills and qualifications needed to thrive in a Marketing Development Program, and why are they important?

To excel in a Marketing Development Program, you need a solid understanding of marketing principles, data analysis, and business strategy, typically supported by a relevant degree or internship experience. Familiarity with digital marketing tools, CRM systems, and analytics platforms like Google Analytics or HubSpot is often required. Strong communication, creativity, and adaptability help you collaborate effectively and generate innovative campaigns. These skills are crucial for driving growth, building brand presence, and succeeding in dynamic marketing environments.

What types of projects or rotations can I expect during a Marketing Development Program, and how do they support career growth?

In a Marketing Development Program, participants typically rotate through multiple departments such as brand management, digital marketing, product marketing, and market research. These rotations expose participants to different aspects of marketing, allowing them to develop a broad skill set and discover their strengths. The diverse project work and mentorship opportunities help build a strong foundation for future leadership roles, making it easier to advance within the organization or specialize in a particular area of marketing. Participants often collaborate with cross-functional teams, gaining valuable experience in teamwork and communication.
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Marketing Development Program jobs near you
Infographic showing various Marketing Development Program job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.

Marketing Development - Entry Level Management

NY Marketing Firm

Hartford, CT

Full-time

Posted 28 days ago

Job description

Company Description

POWERED BY PEOPLE

Job Description

Marketing Development Program

NY Marketing Firm is a fast growing marketing and consulting firm seeking highly motivated team players to represent fortune 500 clients. This is an entry-level sales and marketing position, where the right candidate will be given the opportunity to progress into management.

We specialize in providing valuable marketing services for our clients. Our face-to-face marketing approach provides our clients over 80% return on investment, and they are looking for us to continue to increase their market share both locally and nationally.
NY Marketing Firm is aggressively seeking talented, enthusiastic individuals who are searching for an opportunity to quickly work from ENTRY-LEVEL into a position in MANAGEMENT, overseeing campaigns for our clients and managing a staff of 15+ employees. We will develop ONLY the right candidate into the future leaders of our organization.

Our Marketing Development Program offers an exciting opportunity for candidates to learn all aspects of our business from the ground up.
Our Company Offers:
- Outstanding Growth Opportunities
- Compensation on pay for performance basis
- Travel Opportunities

Responsibilities in this program include:
- Assist the Marketing Director with messaging and branding
- Team Leadership
- Sales Training
- Human Resources
- Marketing Strategies and Business Development
- Oversee Campaign

Apply To [email protected] or call our Human Resource at 646.512.5754

Apply