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Marketing Development Program Jobs in Washington, DC

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Marketing Development Program information

See Washington, DC salary details

$19

$62

$98

How much do marketing development program jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for marketing development program in Washington, DC is $62.09, according to ZipRecruiter salary data. Most workers in this role earn between $46.83 and $74.62 per hour, depending on experience, location, and employer.

What is the difference between Marketing Development Program vs Marketing Coordinator?

AspectMarketing Development ProgramMarketing Coordinator
CredentialsTypically bachelor's degree in marketing, business, or related fieldUsually requires a bachelor's degree in marketing, communications, or related area
Work EnvironmentTraining-focused, rotational assignments, entry-levelOperational, campaign support, administrative tasks
Employer UsageCommon in large corporations for talent developmentWidely used across industries for campaign execution

The Marketing Development Program is designed to train and develop entry-level professionals through rotational assignments, while a Marketing Coordinator handles specific marketing tasks and campaign support. Both roles often require similar educational backgrounds, but the program emphasizes training and exposure to various marketing functions, whereas the coordinator role focuses on executing marketing activities.

What is a marketing development program?

A Marketing Development Program (MDP) is a structured training initiative offered by companies to develop early-career professionals into skilled marketing leaders. These programs typically include rotations through various marketing functions, such as digital marketing, product management, and market research, giving participants broad exposure to the field. MDPs often combine on-the-job training, mentorship, and formal coursework to build essential marketing and business skills. Graduates of these programs are well-equipped for advanced marketing roles within the organization.

What are the key skills and qualifications needed to thrive in a marketing development program, and why are they important?

To excel in a Marketing Development Program, you need a solid understanding of marketing principles, data analysis, and business strategy, typically supported by a relevant degree or internship experience. Familiarity with digital marketing tools, CRM systems, and analytics platforms like Google Analytics or HubSpot is often required. Strong communication, creativity, and adaptability help you collaborate effectively and generate innovative campaigns. These skills are crucial for driving growth, building brand presence, and succeeding in dynamic marketing environments.

What types of projects or rotations can I expect during a marketing development program, and how do they support career growth?

In a Marketing Development Program, participants typically rotate through multiple departments such as brand management, digital marketing, product marketing, and market research. These rotations expose participants to different aspects of marketing, allowing them to develop a broad skill set and discover their strengths. The diverse project work and mentorship opportunities help build a strong foundation for future leadership roles, making it easier to advance within the organization or specialize in a particular area of marketing. Participants often collaborate with cross-functional teams, gaining valuable experience in teamwork and communication.
What are popular job titles related to Marketing Development Program jobs in Washington, DC? For Marketing Development Program jobs in Washington, DC, the most frequently searched job titles are:
What job categories do people searching Marketing Development Program jobs in Washington, DC look for? The top searched job categories for Marketing Development Program jobs in Washington, DC are:
Marketing Development Program jobs near you
Infographic showing various Marketing Development Program job openings in Washington, DC as of August 2026, with employment types broken down into 79% Full Time, 16% Part Time, and 5% Temporary. Highlights an 84% In-person, 5% Hybrid, and 11% Remote job distribution, with an average salary of $129,144 per year, or $62.1 per hour.

Legal-Marketing & Business Development Manager

Links Partners

Washington, DC • On-site

Full-time

Re-posted 22 days ago

Job description

Marketing & Business Development Manager
Location-Washington, DC
Responsibilities
The Marketing & Business Development Manager position, located in DC, will have the following responsibilities:
  • Manage the business development and marketing functions for the IP Practice Group, client teams and/or industry groups while working closely with other members of the global team to ensure a fully integrated marketing and business development program.
  • Manage day-to-day responsibilities to ensure that assignments and projects are effectively managed and in alignment with the firm's overall strategic efforts, and that service to clients is exceptional.
  • Develop and support annual marketing and business development practice group plans including thought leadership platforms, communications, and client outreach.
  • Collaborate with marketing & business development department leadership and practice leaders to develop annual budgets including specifying key strategic and tactical objectives and means to achieve annual goals.
  • Support responses to RFPs, and pitch, presentation, and other opportunities.
  • Manage and direct marketing and business development client development programs.
  • Provide support for seminars, sponsorships, and other events pursued by the firm.
  • Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning, and business development activities.
  • Support recruiting and integration of lateral lawyers into firm.
  • Develop and maintain league table or industry survey content; respond to league table/industry surveys or ranking submissions.
  • Support coordination of business development training for lawyers
Qualifications
Qualifications
Specific Technical Skills:
  • Proficiency with MS Office Suite of offerings.
  • Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company.
Performance Traits:
  • Strong written and oral communication skills.
  • Demonstrated good judgment, a team first orientations, meticulous and results driven.
  • Demonstrated strategic thinking and problem solving capability.
Physical Requirements:
  • Ability to lift up to 20 lbs.
Education/Training/Certifications:
  • Undergraduate degree, preferably in a marketing, business, research or communications related field required.
Minimum Years of Experience Required:
  • Minimum 6 years (2+ years in a lead or supervisory role) of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position in the corporate or trade association sectors.

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