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Marketing Development Program Jobs in Washington, DC

Works closely with studio leaders to support their business development program as the go-to and ... Professional degree in Marketing, Communications or an equivalent combination of education and ...

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Marketing Development Program information

See Washington, DC salary details

$19

$62

$98

How much do marketing development program jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for marketing development program in Washington, DC is $62.09, according to ZipRecruiter salary data. Most workers in this role earn between $46.83 and $74.62 per hour, depending on experience, location, and employer.

What is the difference between Marketing Development Program vs Marketing Coordinator?

AspectMarketing Development ProgramMarketing Coordinator
CredentialsTypically bachelor's degree in marketing, business, or related fieldUsually requires a bachelor's degree in marketing, communications, or related area
Work EnvironmentTraining-focused, rotational assignments, entry-levelOperational, campaign support, administrative tasks
Employer UsageCommon in large corporations for talent developmentWidely used across industries for campaign execution

The Marketing Development Program is designed to train and develop entry-level professionals through rotational assignments, while a Marketing Coordinator handles specific marketing tasks and campaign support. Both roles often require similar educational backgrounds, but the program emphasizes training and exposure to various marketing functions, whereas the coordinator role focuses on executing marketing activities.

What is a marketing development program?

A Marketing Development Program (MDP) is a structured training initiative offered by companies to develop early-career professionals into skilled marketing leaders. These programs typically include rotations through various marketing functions, such as digital marketing, product management, and market research, giving participants broad exposure to the field. MDPs often combine on-the-job training, mentorship, and formal coursework to build essential marketing and business skills. Graduates of these programs are well-equipped for advanced marketing roles within the organization.

What are the key skills and qualifications needed to thrive in a marketing development program, and why are they important?

To excel in a Marketing Development Program, you need a solid understanding of marketing principles, data analysis, and business strategy, typically supported by a relevant degree or internship experience. Familiarity with digital marketing tools, CRM systems, and analytics platforms like Google Analytics or HubSpot is often required. Strong communication, creativity, and adaptability help you collaborate effectively and generate innovative campaigns. These skills are crucial for driving growth, building brand presence, and succeeding in dynamic marketing environments.

What types of projects or rotations can I expect during a marketing development program, and how do they support career growth?

In a Marketing Development Program, participants typically rotate through multiple departments such as brand management, digital marketing, product marketing, and market research. These rotations expose participants to different aspects of marketing, allowing them to develop a broad skill set and discover their strengths. The diverse project work and mentorship opportunities help build a strong foundation for future leadership roles, making it easier to advance within the organization or specialize in a particular area of marketing. Participants often collaborate with cross-functional teams, gaining valuable experience in teamwork and communication.
What are popular job titles related to Marketing Development Program jobs in Washington, DC? For Marketing Development Program jobs in Washington, DC, the most frequently searched job titles are:
Infographic showing various Marketing Development Program job openings in Washington, DC as of August 2026, with employment types broken down into 79% Full Time, 16% Part Time, and 5% Temporary. Highlights an 84% In-person, 5% Hybrid, and 11% Remote job distribution, with an average salary of $129,144 per year, or $62.1 per hour.

Marketing and Business Development Coordinator

Robert Half

Washington, DC • On-site

$65K - $85K/yr

Full-time

Posted 2 days ago

New


Job description

We are looking for a proactive Marketing and Business Development Coordinator to support the firm’s visibility, client outreach, and growth initiatives in Washington, District of Columbia. This role blends digital marketing, content development, event promotion, and business development support, working closely with attorneys and firm leadership. The ideal candidate brings strong organizational skills, sound judgment, and the ability to manage multiple marketing priorities while maintaining a detail-oriented and effective presence.
Responsibilities:
• Oversee ongoing updates to the firm’s website by collaborating with attorneys and internal stakeholders to develop accurate, engaging content.
• Manage the firm’s social media channels, coordinate contributions from attorneys, and help maintain a consistent online brand presence.
• Track web traffic and digital engagement metrics, prepare monthly performance summaries, and recommend ways to strengthen online visibility.
• Create, revise, and maintain marketing collateral for the firm, individual attorneys, and practice areas to ensure materials remain current and effective.
• Support the drafting and distribution of client alerts, firm announcements, and news related to case results, publications, speaking engagements, and new attorney arrivals.
• Coordinate promotional efforts for receptions, webinars, and speaking events, partnering with attorneys to increase awareness and attendance.
• Assist with submissions for legal directories, rankings, and related recognition programs by gathering information and preparing application materials.
• Contribute to the development of pitch documents and other business development resources used in client pursuit efforts.
• Serve as a point of contact with the firm’s external marketing consultant and help advance broader marketing and growth strategies set by firm leadership.• At least 2 years of experience in a marketing, communications, or business development support role.
• Demonstrated ability to manage email campaigns, social media activity, and web content updates.
• Strong writing and editing skills with the ability to tailor content for specific audiences.
• Experience coordinating multiple projects, deadlines, and stakeholders in a fast-paced environment.
• Comfort working directly with senior team members and communicating with clients in a clear, timely manner.
• Proficiency with online analytics and the ability to turn data into clear reporting insights.
• High attention to detail, sound organizational skills, and a proactive approach to problem-solving.

Robert Half logo

About Robert Half

Sourced by ZipRecruiter

Founded in 1948, Robert Half pioneered the idea of professional talent solutions to connect opportunities at great companies with highly skilled job seekers. As business needs changed, we evolved to offer specialized talent solutions for finance and accounting, technology, administrative and customer support, creative and marketing, and legal fields. In 2002, we introduced our subsidiary, Protiviti, a global independent risk consulting and internal audit service, to support companies as they faced more strategic business challenges.

Industry

Recruiting and staffing services

Company size

10,000+ Employees

Headquarters location

San Ramon, CA, US

Year founded

1948