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Child Marketing Jobs (NOW HIRING)

CYBEX GmbH

$137K/yr

... in child safety. Craft compelling narratives that connect with parents emotionally while ... Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.

CYBEX GmbH

$137K/yr

... in child safety. Craft compelling narratives that connect with parents emotionally while ... Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.

MEDICAL TEAMS INTERNATIONAL

Marketing Coordinator

Tigard, OR · On-site

$43K - $59K/yr

The Marketing Coordinator contributes to the calling of Medical Teams International by providing ... Medical Teams International holds strict child and vulnerable adult safeguarding principles and a ...

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Child Marketing information

What are the key skills and qualifications needed to thrive as a Child Marketing Specialist, and why are they important?

To thrive as a Child Marketing Specialist, you need a background in marketing, child psychology, and audience research, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and compliance with regulations like COPPA is essential. Creativity, cultural sensitivity, and strong communication skills help connect effectively with young audiences and their caregivers. These skills ensure marketing campaigns are engaging, ethically responsible, and compliant with legal standards, contributing to brand trust and success.

What is child marketing?

Child marketing refers to the strategies and techniques used by companies and organizations to promote products, services, or ideas specifically to children. This can include advertising through television, online platforms, social media, toys, and even educational materials. Child marketers must consider ethical guidelines and regulations to ensure that advertising is appropriate and does not exploit vulnerable audiences. The field often involves understanding children's psychology, media habits, and parental influence. Companies may target children directly or indirectly to influence family purchasing decisions.

What is the difference between Child Marketing vs Child Advertising?

AspectChild MarketingChild Advertising
FocusDeveloping marketing strategies targeting children and their familiesCreating specific advertisements aimed at children
SkillsMarket research, branding, consumer behavior analysisCreative ad design, media placement, messaging
Work EnvironmentMarketing agencies, corporate marketing teamsAdvertising agencies, media companies
CertificationsMarketing degrees, certifications in consumer behaviorAdvertising certifications, media planning credentials

Child Marketing involves strategic planning to reach children through various channels, focusing on branding and consumer engagement. Child Advertising specifically refers to creating and placing advertisements aimed directly at children. While both roles require marketing or advertising expertise, Child Marketing emphasizes overall strategy, whereas Child Advertising centers on ad creation and placement.

How does a Child Marketing professional typically collaborate with educational institutions and parents to ensure ethical campaign delivery?

Child Marketing professionals often work closely with schools, educators, and parent groups to design campaigns that are both engaging and age-appropriate. This collaboration ensures that marketing messages are aligned with educational values and comply with regulations such as COPPA. Regular meetings and feedback sessions with stakeholders help address concerns, adapt messaging, and maintain transparency. Building these partnerships is key to gaining trust and achieving positive outcomes for both brands and young audiences.
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What job categories do people searching Child Marketing jobs look for? The top searched job categories for Child Marketing jobs are:
Child Marketing jobs near you

Product Marketing Manager - Child Safety

CYBEX GmbH

On-site

$137K/yr

Other

Posted 18 days ago

Job description

Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety.
Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise.
Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations
Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels, including media strategy and PR execution
Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.
Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.
Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.
Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.
Ensure storytelling is consistent and impactful across all touchpoints.
Equip sales teams and retail partners with compelling content, training, and activation tools.
Collaborate on in-store experiences and promotional initiatives that bring the brand to life.
Monitor KPIs to measure success of launches and campaigns.
Continuously refine strategies to maximize reach, relevance, and results.

Bachelor's degree in Marketing, Business, or related field (MBA a plus).
4-5+ years of product marketing or brand management experience, ideally in automotive, consumer goods, premium lifestyle, or juvenile products.
Proven track record of successful product launches and category growth.
Strong analytical and strategic thinking skills with a flair for creativity.
Excellent communication and presentation skills; ability to make the technical meaningful.
Collaborative team player, comfortable working cross-functionally with global and local partners.
Passion for child safety, design, and innovation.

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