Manager, Customer Marketing
Austin, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Austin, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
El Paso, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
El Paso, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Denton, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Denton, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Amarillo, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Amarillo, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Garland, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Garland, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Mckinney, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Mckinney, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Plano, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Plano, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Killeen, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Killeen, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Arlington, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Arlington, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Houston, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Houston, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Laredo, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Laredo, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Frisco, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Frisco, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Lubbock, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Lubbock, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Irving, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Irving, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Dallas, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager, Customer Marketing
Dallas, TX · On-site
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home's 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a ...
Manager Customer Marketing information
See salary details
$42K - $55.2K
12% of jobs
$55.2K - $68.4K
9% of jobs
$71.5K is the 25th percentile. Wages below this are outliers.
$68.4K - $81.5K
17% of jobs
$81.5K - $94.7K
3% of jobs
The median wage is $102.2K / yr.
$94.7K - $107.9K
16% of jobs
$107.9K - $121.1K
18% of jobs
$121.3K is the 75th percentile. Wages above this are outliers.
$121.1K - $134.3K
17% of jobs
$134.3K - $147.5K
6% of jobs
$147.5K - $160.6K
0% of jobs
$160.6K - $173.8K
1% of jobs
$173.8K - $187K
1% of jobs
$42K
$104.5K
$187K
How much do manager customer marketing jobs pay per year?
As of Jul 13, 2026, the average yearly pay for manager customer marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.
Is a marketing manager in high demand?
Marketing managers are in high demand across various industries due to the increasing importance of strategic marketing and digital channels. They often require skills in data analysis, digital marketing tools, and leadership, making the role competitive and sought after in the job market.
What are the key skills and qualifications needed to thrive as a Manager Customer Marketing, and why are they important?
To thrive as a Manager Customer Marketing, you need a solid background in marketing strategy, customer segmentation, and data analysis, typically supported by a bachelor’s degree in marketing or a related field. Experience with CRM platforms, marketing automation tools, and analytics software is commonly required, and certifications like HubSpot or Salesforce Marketing Cloud are advantageous. Strong leadership, project management, and interpersonal skills help you drive cross-functional initiatives and build customer loyalty. These competencies are crucial for designing effective campaigns that increase customer engagement and deliver measurable business growth.
What does a customer marketing manager do?
A customer marketing manager develops strategies to engage existing customers, increase retention, and promote brand loyalty. They analyze customer data, create targeted campaigns, and collaborate with sales and product teams to enhance customer experience and drive revenue. Proficiency in marketing tools and strong communication skills are essential for this role.
How does a Manager of Customer Marketing collaborate with sales and product teams to drive customer engagement?
A Manager of Customer Marketing works closely with both the sales and product teams to align marketing strategies with customer needs and business goals. This often involves regular meetings to share customer insights, coordinate campaign launches, and ensure that messaging resonates with target audiences. By collaborating on joint initiatives, such as customer loyalty programs or product feedback loops, the Manager helps to enhance customer satisfaction and retention. Effective communication and cross-functional teamwork are essential to successfully deliver campaigns that drive engagement and support revenue growth.
What is the difference between Manager Customer Marketing vs Customer Marketing Specialist?
| Aspect | Manager Customer Marketing | Customer Marketing Specialist |
|---|---|---|
| Responsibilities | Oversees customer marketing strategies, manages teams, develops campaigns, analyzes performance | Executes specific marketing campaigns, supports customer engagement, assists with content creation |
| Required Skills | Leadership, strategic planning, data analysis, project management | Communication, campaign execution, customer engagement, basic analytics |
| Credentials | Bachelor’s degree in marketing or related field; often requires experience in marketing roles | Bachelor’s degree; entry to mid-level marketing experience preferred |
| Work Environment | Corporate marketing teams, cross-functional collaboration | Marketing departments, agency settings, or client-side teams |
The main difference between a Manager Customer Marketing and a Customer Marketing Specialist lies in scope and responsibility. Managers lead strategic initiatives and oversee teams, while specialists focus on executing specific campaigns. Both roles require marketing knowledge, but managers typically have more experience and leadership duties.
What are Manager Customer Marketing roles?
A Manager of Customer Marketing is responsible for developing and implementing marketing strategies that focus on engaging and retaining existing customers. This role typically involves analyzing customer data, creating targeted marketing campaigns, and working closely with sales, product, and customer success teams to maximize customer satisfaction and loyalty. The goal is to drive repeat business and increase the lifetime value of customers through personalized marketing efforts and communications.
What is the highest paid job in marketing?
The highest paid roles in marketing typically include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee strategic planning and brand management. These executive positions often require extensive experience, leadership skills, and a strong understanding of market trends, with salaries reaching into the high six or seven figures annually.
More about Manager Customer Marketing jobs
What cities are hiring for Manager Customer Marketing jobs? Cities with the most Manager Customer Marketing job openings:
What are the most commonly searched types of Customer Marketing jobs? The most popular types of Customer Marketing jobs are:
What states have the most Manager Customer Marketing jobs? States with the most job openings for Manager Customer Marketing jobs include:
What job categories do people searching Manager Customer Marketing jobs look for? The top searched job categories for Manager Customer Marketing jobs are:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
This job post has expired today. Applications are no longer accepted.
Brinks Home rating
7.6
Based on 7 frontline employees who took The Breakroom Quiz
22nd of 108 rated security
Job description
Description
We strive for the highest standards for our customers while fostering a positive work environment for our employees. We create a culture that encourages innovation, celebrates creativity, and supports continuous growth. Join us and be part of a collaborative team that is relentless in our pursuit of security for life.
Brinks Home™ is a leader in the smart security industry, protecting over one million people across the U.S., Canada, and Puerto Rico. Our platinum-grade protection is backed by award-winning customer service and expertly trained professionals.
We strive for the highest standards for our customers while fostering a positive work environment for our employees. We create a culture that encourages innovation, celebrates creativity, and supports continuous growth. Join us and be part of a collaborative team that is relentless in our pursuit of security for life.
Position Overview:
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home’s 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a recurring revenue (RMR) home security business.
This role is responsible for shaping and executing data-driven lifecycle programs across onboarding, engagement, upsell, moves, revenue expansion, and churn prevention. The ideal candidate combines strong strategic thinking with operational excellence and can lead a team while influencing cross-functional partners across Customer Experience, Product, Operations, Analytics, and Finance.
Success in this role requires the ability to translate customer insights into strategy, drive performance through others, and confidently represent customer marketing at the leadership level.
Key Responsibilities:
- Lifecycle Strategy & Customer Growth
- Own and evolve the lifecycle marketing strategy across onboarding, engagement, revenue expansion, and retention.
- Develop initiatives that increase customer lifetime value (LTV), reduce churn, and improve engagement across the customer journey.
- Identify friction points and opportunities within the customer lifecycle and translate insights into scalable marketing programs.
- Align lifecycle strategy with broader company objectives and RMR growth targets.
- Campaign Strategy, Execution & Optimization
- Lead end-to-end management of customer marketing campaigns across email, direct mail, in-app, portal, and emerging channels.
- Design and execute data-driven, test-and-learn programs leveraging segmentation, personalization, and performance analytics.
- Establish clear KPIs and reporting frameworks; translate performance results into actionable recommendations.
- Continuously optimize programs based on data, customer behavior, and business impact.
- Revenue & Retention Programs
- Partner with cross-functional teams to drive:
- Upsell and cross-sell initiatives (e.g., add-ons, premium services)
- Move-related retention strategies
- Churn prevention and extension programs
- Subscription add-on programs (e.g., Brinks Home Plus or similar offerings)
- Monitor disconnect trends and proactively recommend interventions to protect revenue.
- Cross-Functional Leadership
- Serve as the lifecycle marketing point of view in cross-functional forums.
- Partner closely with Customer Experience, Product, Operations, BI, and Finance to align promotions, targeting logic, offer strategy, and service considerations.
- Proactively surface risks, dependencies, and trade-offs.
- Drive alignment and influence decision-making without formal authority.
- Executive Communication & Strategic Influence
- Clearly articulate business problems, recommendations, and expected impact in leadership meetings.
- Lead structured, outcome-driven meetings with defined objectives and next steps.
- Communicate complex initiatives succinctly and confidently to executive stakeholders.
- Move beyond reporting data to providing insights and direction.
- People Leadership & Team Development
- Lead, coach, and develop a high-performing customer marketing team.
- Set clear expectations and hold team members accountable for outcomes and quality.
- Delegate effectively while maintaining visibility into priorities and execution.
- Build processes that enable scale and reduce rework.
What Success Looks Like
- Lifecycle strategy is proactive, not reactive.
- Campaigns launch on time, are well targeted, and require minimal rework.
- Customer marketing is viewed as a strategic partner, not just an execution team.
- Revenue and retention initiatives are measurable, optimized, and continuously improving.
- Team members operate with clear ownership and accountability.
- Senior leadership receives clear recommendations — not just updates.
Qualifications:
- 5+ years of experience in lifecycle marketing, retention marketing, CRM, or customer marketing within a subscription or recurring revenue (RMR) business model.
- Proven track record of driving revenue growth, upsell performance, and retention improvements at scale.
- Experience owning and executing end-to-end lifecycle campaigns, including strategy, segmentation, testing, optimization, and performance reporting.
- Experience leading and developing team members, including setting expectations, delegating effectively, and driving accountability for outcomes.
- Strong analytical and data-driven mindset with the ability to translate performance insights into clear, actionable strategic recommendations.
- Demonstrated success working cross-functionally in complex, multi-stakeholder environments (Customer Experience, Product, Operations, BI, Finance).
- Excellent written and verbal communication skills with strong executive presence and the ability to influence senior stakeholders.
- Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, OfferFit, or similar tools.
- Experience designing and implementing A/B testing frameworks and personalization strategies across lifecycle campaigns.
- Experience integrating direct mail into digital lifecycle programs, including segmentation, targeting, and performance measurement.
- Experience driving subscription upsell, cross-sell, and retention models in recurring revenue businesses.
- Experience operating in PE-backed, high-growth, performance-driven environments with strong accountability to financial targets.
- Strong strategic thinking and business acumen with the ability to connect marketing initiatives to company performance.
- Customer-centric mindset with focus on lifetime value, engagement, and retention.
- Strong prioritization and data-informed decision-making skills.
- High ownership and accountability for results.
- Collaborative leadership style with the ability to influence without direct authority.
Benefits:
Brinks Home recognizes the value of benefits for you and your family and offers a comprehensive and competitive benefits program, including:
Medical, Dental, Vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, and Employee Referral Program.
To learn more about our company culture and career opportunities, please visit our LinkedIn and Career Page.
Brinks Home provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type in accordance with applicable laws.
What Brinks Home employees say
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Benefits
Hours and flexibility
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About Brinks Home
Sourced by ZipRecruiter
Through our high standards of customer care and protection, Brinks Home™ is a proven leader in smart home technology and residential security industries. Our service is guided by our relentless pursuit of protecting what matters most. We work to provide security and peace of mind to our nearly 1 million customers across North America.
Industry
Computer and electronic product manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Dallas, TX, US
Year founded
1994