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Customer Marketing Jobs (NOW HIRING)

Plaid Inc

Customer Marketing Associate

New York, NY · On-site

$104K - $136K/yr

The Customer Marketing Team at Plaid sits at the heart of how we bring our mission to life. Plaid works with over 5,000 of the world's largest fintech companies - and our customers are the most ...

Dataiku

OR

Dataiku is seeking a Customer Marketing Manager to help bring our customer success stories to life and amplify the voice of our Global 2000 customers across the market. Reporting to the Senior ...

Dataiku

Customer Marketing Manager

Dataiku is seeking a Customer Marketing Manager to help bring our customer success stories to life and amplify the voice of our Global 2000 customers across the market. Reporting to the Senior ...

Aptean

Director, Customer Marketing

Alpharetta, GA · On-site

About the Role Our Global Marketing team is looking for a Director, Customer Marketing to build and lead a critical function focused on driving revenue from our existing customers. This role sits at ...

TriNet

Director, Customer Marketing

Dunwoody, GA

Customer Marketing Strategy: Develop and implement a comprehensive customer marketing strategy that aligns with our company's goals and objectives. Define and execute programs and initiatives to ...

Aptean

Director, Customer Marketing

Alpharetta, GA · On-site

About the Role Our Global Marketing team is looking for a Director, Customer Marketing to build and lead a critical function focused on driving revenue from our existing customers. This role sits at ...

Aptean

Director, Customer Marketing

Alpharetta, GA

About the Role Our Global Marketing team is looking for a Director, Customer Marketing to build and lead a critical function focused on driving revenue from our existing customers. This role sits at ...

Aptean

Director, Customer Marketing

Alpharetta, GA · On-site

About the Role Our Global Marketing team is looking for a Director, Customer Marketing to build and lead a critical function focused on driving revenue from our existing customers. This role sits at ...

Aptean

Director, Customer Marketing

Alpharetta, GA

About the Role Our Global Marketing team is looking for a Director, Customer Marketing to build and lead a critical function focused on driving revenue from our existing customers. This role sits at ...

Brex

Customer Marketing Manager

San Francisco, CA · Hybrid

$131K - $164K/yr

What You'll Do Brex is looking for a strategic and creative Customer Marketing Manager to design scalable, efficient customer marketing programs that drive acquisition, retention, and expansion. You ...

LogicMonitor

Director, Customer Marketing

Austin, TX

The Director, Customer Marketing is responsible for designing and scaling strategies that increase retention, accelerate upsell and cross-sell, and expand advocacy across the customer lifecycle. The ...

TriNet

Director, Customer Marketing

Dunwoody, GA · On-site

Customer Marketing Strategy: Develop and implement a comprehensive customer marketing strategy that aligns with our company's goals and objectives. Define and execute programs and initiatives to ...

LogicMonitor

Director, Customer Marketing

Austin, TX · On-site

The Director, Customer Marketing is responsible for designing and scaling strategies that increase retention, accelerate upsell and cross-sell, and expand advocacy across the customer lifecycle. The ...

Brex

Customer Marketing Manager

New York, NY · Hybrid

$131K - $164K/yr

What You'll Do Brex is looking for a strategic and creative Customer Marketing Manager to design scalable, efficient customer marketing programs that drive acquisition, retention, and expansion. You ...

Redwood Logistics

Customer Marketing Manager

Chicago, IL · On-site

$80K - $99K/yr

Customer Marketing Manager Reports To: Vice President, Marketing Location: Chicago, IL Environment: Hybrid Status: Exempt Who We Are: Recognized by Gartner in their Modern 4PL Market Guide, Redwood ...

HR Acuity LLC

Customer Marketing & Advocacy Manager

$140K - $155K/yr

Overview We are seeking a proactive and experienced Customer Marketing Manager to join our team. In this role, you will be responsible for developing and managing programs that engage and build ...

HR Acuity LLC

Customer Marketing Manager

NJ · Remote

$140K - $155K/yr

We are seeking a proactive and experienced Customer Marketing Manager to join our team. In this role, you will be responsible for developing and managing programs that engage and build relationships ...

Sunrun

Customer marketing

Lehi, UT

$74K - $99K/yr

As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject ...

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How much do customer marketing jobs pay per hour?

As of Jun 27, 2026, the average hourly pay for customer marketing in the United States is $18.47, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $20.67 per hour, depending on experience, location, and employer.

What is a customer marketing role?

A customer marketing role involves developing strategies to engage and retain existing customers, often through targeted communication, loyalty programs, and product education. Professionals in this role analyze customer data and use marketing tools to enhance customer satisfaction and lifetime value.

What are the top 5 marketing skills?

Customer marketing professionals need strong communication skills to craft compelling messages and build customer relationships. Analytical skills are essential for interpreting data and measuring campaign effectiveness. Additionally, proficiency in digital marketing tools, understanding customer behavior, and project management are key skills for success in this role.

What are the key skills and qualifications needed to thrive as a Customer Marketing professional, and why are they important?

To thrive as a Customer Marketing professional, you need a solid understanding of customer segmentation, campaign management, and data analysis, often supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is typically required. Strong communication, creativity, and relationship-building skills help you engage customers and collaborate with cross-functional teams. These abilities are crucial for driving customer loyalty, increasing retention, and maximizing the impact of marketing initiatives.

What is the difference between Customer Marketing vs Content Marketing?

AspectCustomer MarketingContent Marketing
FocusBuilding customer loyalty, retention, and advocacyCreating and distributing valuable content to attract and engage audiences
Work EnvironmentCollaborates closely with sales, customer success, and product teamsWorks with marketing, creative teams, and external content creators
Common CertificationsCustomer experience, marketing, or CRM certificationsContent marketing, digital marketing, or communications certifications

Customer Marketing primarily focuses on engaging existing customers to foster loyalty and advocacy, often working closely with sales and customer success teams. Content Marketing, on the other hand, emphasizes creating content to attract new audiences and generate leads. While both roles require marketing knowledge, their goals and daily activities differ significantly, making them distinct but complementary functions within a company's marketing strategy.

What are 5 careers in marketing?

Five common careers in marketing include marketing manager, digital marketing specialist, content marketer, brand strategist, and market research analyst. These roles often require skills in communication, data analysis, and familiarity with marketing tools like CRM software and social media platforms.

How does a Customer Marketing professional typically collaborate with sales and product teams?

Customer Marketing professionals work closely with sales and product teams to align marketing strategies with customer needs and company goals. They often coordinate to develop targeted campaigns, gather customer feedback, and create materials that address specific client pain points. Regular meetings, cross-functional project teams, and shared performance metrics ensure everyone is working toward common objectives. This collaboration helps drive customer retention, upsell opportunities, and overall business growth.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and including bonuses and stock options. These roles require extensive experience, strategic leadership skills, and often a background in data analysis, branding, or digital marketing tools.

What is customer marketing?

Customer marketing refers to the strategies and activities a company uses to engage, retain, and grow its existing customer base. Unlike traditional marketing, which focuses on acquiring new customers, customer marketing is all about building strong relationships with current customers through personalized communication, loyalty programs, feedback collection, and targeted campaigns. The goal is to increase customer satisfaction, drive repeat business, and turn customers into brand advocates. Effective customer marketing can lead to higher customer lifetime value and positive word-of-mouth referrals.
More about Customer Marketing jobs
What cities are hiring for Customer Marketing jobs? Cities with the most Customer Marketing job openings:
What are the most commonly searched types of Customer Marketing jobs? The most popular types of Customer Marketing jobs are:
What states have the most Customer Marketing jobs? States with the most job openings for Customer Marketing jobs include:
What job categories do people searching Customer Marketing jobs look for? The top searched job categories for Customer Marketing jobs are:
Customer Marketing jobs near you
Infographic showing various Customer Marketing job openings in the United States as of June 2026, with employment types broken down into 43% Full Time, 52% Part Time, and 5% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $38,412 per year, or $18.5 per hour.
Customer Marketing Associate

Customer Marketing Associate

Plaid Inc

New York, NY • On-site

$104K - $136K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 22 days ago

Job description

We believe that the way people interact with their finances will drastically improve in the next few years. We're dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid's network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
The Customer Marketing Team at Plaid sits at the heart of how we bring our mission to life. Plaid works with over 5,000 of the world's largest fintech companies - and our customers are the most powerful way we communicate our product's value across acquisition, enablement, education, and thought leadership.
We're looking for a Customer Marketing Associate to own the day-to-day delivery of our customer marketing program. This role is responsible for ensuring we always have the right customer stories, assets, and references at the right time - and that the teams who need them (Sales, Account Management, Demand Gen, Product Marketing) can rely on a well-run, high-quality program to support their work.
Sitting within the Growth Marketing organization, you'll report to the Customer & Partner Marketing Lead, plus work closely with the Customer Marketing Manager across a wide range of internal teams and customer touchpoints. This is a hands-on execution role for someone who takes pride in delivering high-quality work, builds strong relationships with customers and colleagues alike, and gets genuinely excited about turning customer outcomes into stories that drive business impact.
Responsibilities
Customer Stories & Asset Management
  • Own the customer case study process end-to-end: identifying candidates, developing narratives, managing approvals, and getting assets into the hands of the teams that need them
  • Maintain the customer logo library and reference database, keeping everything current, permissioned, and organized
  • Produce advocacy assets - written stories, video, testimonials - in formats that can be reused across campaigns, sales decks, events, and paid programs

Sales & Account Management Partnership
  • Stay closely connected with Sales and Account Management to track new deals, customer milestones, and expansion opportunities worth spotlighting
  • Support late-stage sales motions by surfacing the right case studies, references, and peer validation at the right moment
  • Help identify customers who are ready for deeper advocacy based on expansion signals, NPS, and renewal timelines

Program Support
  • Support the Customer Marketing team on key programs including the Customer Advisory Board, Customer Reference Program, and customer events
  • Partner with Demand Gen, Product Marketing, and Lifecycle teams to embed customer proof into campaigns, ABM plays, and nurture programs

Review Sites & Online Presence
  • Own Plaid's presence on customer review platforms including G2 and Capterra
  • Drive review volume and quality by identifying the right customers to engage, building a process for ongoing outreach
  • Monitor ratings and sentiment, flagging trends and feeding insights back into the broader customer marketing program

Measurement & Operations
  • Manage timelines, approvals, and dependencies across multiple stakeholders and workstreams
  • Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting
  • Identify which stories and formats drive the most impact and feed those insights back into the program

Qualifications
  • 3-5 years of experience in B2B marketing, customer marketing, content marketing, or a related field
  • Strong project management skills - able to juggle multiple work streams, stakeholders, and deadlines without dropping the ball
  • Excellent written communication skills, with the ability to translate customer outcomes into compelling narratives
  • Experience working cross-functionally with Sales, Account Management, or Customer Success
  • Detail-oriented with a proactive, ownership-driven working style
  • Comfortable using data to evaluate program performance and inform optimization
  • Experience in B2B SaaS or fintech preferred
  • Experience managing customer review platforms such as G2 or Capterra
  • Familiarity with customer reference or advocacy tools
  • Experience with using CRMs (Salesforce)
  • Background in fintech, financial services, or developer-facing products

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
Please review our Candidate Privacy Notice here.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

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