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Optimove Jobs (NOW HIRING)

Penn Interactive

Director, CRM

Philadelphia, PA · Remote

... Optimove) * Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs * Working closely with the marketing ...

Penn Interactive

Director, CRM

Philadelphia, PA · Remote

... Optimove) * Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs * Working closely with the marketing ...

Soft2Bet

VIP Manager

Fort Lee, NJ · On-site

$85K - $100K/yr

Experience with CRM platforms (e.g., Salesforce, Optimove) and strong Excel proficiency. * Ability to work onsite in Fort Lee, NJ, with flexibility for evenings, weekends, and peak sporting events.

Lotto.com

CRM Manager

Hopkinton, MA · On-site +1

... CMS) and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads Manager + other social platformsWorking knowledge of HTML and design and email softwareExperience working with budgets and ...

Penn Interactive

Director, CRM

Philadelphia, PA · On-site

... Optimove) * Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs * Working closely with the marketing ...

Lotto.com

Digital Marketing Manager

Hopkinton, MA

Familiarity with Contentful (CMS) and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads Manager + other social platformsWorking knowledge of HTML and design and email softwareExperience ...

Lotto.com

Marketing Coordinator

Hopkinton, MA · On-site +1

$46K - $64K/yr

... CMS) and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads Manager + other social platformsWorking knowledge of HTML and design and email softwareExperience working with budgets and ...

bet365

CRM Manager, Sports

Denver, CO

$105K - $130K/yr

Optimove, XtremePush) and/or Execution Platforms (Braze) is essential. * Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer ...

bet365

CRM Lead, Gaming

Denver, CO · Hybrid

$75K - $105K/yr

Optimove) and/or Execution Platforms (Braze) is essential. * Deep understanding of the online gaming industry, understanding of the main competitors, as well as experience in managing CRM and ...

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$24K

$128.5K

$304.5K

How much do optimove jobs pay per year?

As of Jul 2, 2026, the average yearly pay for optimove in the United States is $128,548.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $135,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals working with the Optimove platform in marketing roles?

One frequent challenge is mastering the Optimove platform’s advanced segmentation and personalization features to ensure effective targeting across multiple channels. Professionals must also stay current with evolving best practices in marketing automation and adapt quickly to new features and integrations. Data analysis and deriving actionable insights from campaign performance reports can be complex, requiring attention to detail and critical thinking. Collaboration with teams across marketing, data, and IT is also common, making strong communication skills essential for successful campaign execution.

What are the key skills and qualifications needed to thrive in the Optimove position, and why are they important?

Optimove is not a widely recognized professional job title, but if referring to an Optimove Marketing Automation Specialist, core skills include expertise in marketing automation, data analysis, and campaign management, usually backed by a degree in marketing or a related field. Familiarity with the Optimove platform, CRM systems, and analytics tools such as Google Analytics is essential, and certifications in marketing automation can be valuable. Strong communication, strategic thinking, and problem-solving abilities are important soft skills for collaborating with cross-functional teams and executing effective campaigns. These abilities ensure successful campaign planning and execution, maximizing customer engagement and ROI within data-driven marketing environments.

What is an Optimove job?

An Optimove job typically refers to roles at Optimove, a company specializing in AI-driven customer retention and marketing automation. Employees at Optimove work in areas like data science, customer success, marketing, and software development, helping businesses enhance customer engagement. These roles often require expertise in data analysis, CRM strategies, and marketing technologies.

More about Optimove jobs
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What are the most commonly searched types of Optimove jobs? The most popular types of Optimove jobs are:
What job categories do people searching Optimove jobs look for? The top searched job categories for Optimove jobs are:
Optimove jobs near you
Director, CRM

Director, CRM

Penn Interactive

Philadelphia, PA • Remote

Other

This job post has expired today. Applications are no longer accepted.

Job description

About the Work
  • Strategic Leadership: Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)
  • Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
  • Omni-channel Management: Managing marketing communications across email, SMS, push, retail and paid channels
  • Martech Stakeholder: work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
  • Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
  • Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance
About You:
  • Bachelor's degree (B.A./B.S.) from an accredited four-year college or university
  • 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
  • Strong analytical capabilities to interpret data and track performance
  • Proven managerial and critical thinking skills required
  • Teamwork - ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
  • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

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