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$26.5K

$50.7K

$73K

How much do customer marketing associate jobs pay per year?

As of May 29, 2026, the average yearly pay for customer marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Customer Marketing Associate, and why are they important?

To thrive as a Customer Marketing Associate, you need a solid grounding in marketing principles, data analysis, and customer engagement strategies, often supported by a bachelor's degree in marketing or a related field. Familiarity with CRM platforms, email marketing tools, marketing automation software, and analytics systems is typically required. Strong communication, creativity, and project management skills help you collaborate across teams and craft compelling customer campaigns. These competencies drive successful marketing initiatives that increase customer retention and brand loyalty.

How does a Customer Marketing Associate typically collaborate with sales and product teams to drive customer engagement?

A Customer Marketing Associate frequently works closely with both sales and product teams to develop targeted campaigns and materials that address customer needs and feedback. This role often involves gathering insights from sales representatives about customer pain points and collaborating with product managers to highlight relevant features or updates in marketing content. Effective communication and cross-functional teamwork are essential, as these partnerships ensure that messaging aligns with both product capabilities and customer expectations, ultimately enhancing customer engagement and satisfaction.

What does a Customer Marketing Associate do?

A Customer Marketing Associate is responsible for developing and executing marketing strategies aimed at existing customers to increase engagement, retention, and loyalty. They often collaborate with sales, product, and customer success teams to create targeted campaigns, analyze customer data, and identify opportunities to enhance the customer experience. Their work may include managing email campaigns, organizing loyalty programs, and gathering feedback to improve products or services. The goal is to drive customer satisfaction and maximize the lifetime value of each customer.

What is the difference between Customer Marketing Associate vs Marketing Coordinator?

AspectCustomer Marketing AssociateMarketing Coordinator
CredentialsTypically requires a bachelor's degree in marketing, communications, or related fieldUsually requires a bachelor's degree in marketing, business, or related area
Work EnvironmentFocuses on customer engagement, loyalty programs, and targeted marketing campaignsSupports overall marketing activities, event planning, and campaign coordination
Employer & Industry UsageCommon in consumer-focused companies, retail, and service industriesUsed across various industries including corporate, non-profit, and agency settings

The Customer Marketing Associate primarily concentrates on engaging existing customers and developing loyalty programs, while the Marketing Coordinator handles broader marketing tasks like campaign support and event planning. Both roles require similar educational backgrounds and are integral to marketing teams, but their focus areas differ based on customer engagement versus overall campaign coordination.

What cities are hiring for Customer Marketing Associate jobs? Cities with the most Customer Marketing Associate job openings:
What are the most commonly searched types of Customer Marketing jobs? The most popular types of Customer Marketing jobs are:
What states have the most Customer Marketing Associate jobs? States with the most job openings for Customer Marketing Associate jobs include:
Customer Marketing Associate jobs near you
Customer Marketing Associate - Lifecycle

Customer Marketing Associate - Lifecycle

FanDuel

New York, NY

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 hours ago

FanDuel rating

8.6

Company rating: 8.6 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

2nd of 15 rated gambling companies

Job description

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Growth Associate to elevate our customer engagement and marketing initiatives. You will play a key role on the Customer Growth team, providing operational excellence and strategic input.  This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, DataScience, Brand, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

  • Own end-to-end execution of lifecycle marketing campaigns across key customer segments, ensuring alignment with retention goals, commercial priorities, and budget constraints
  • Partner with Data Science to operationalize model-driven marketing strategies, leveraging predictive insights to optimize targeting, personalization, and player value
  • Collaborate with experimentation teams to build and execute structured test-and-learn roadmaps, driving continuous optimization and measurable ROI
  • Work cross-functionally with creative and brand to develop high-impact campaign assets that drive customer engagement, excitement, and brand awareness
  • Act as a key stakeholder liaison, communicating campaign strategy, performance insights, and recommendations to internal partners and leadership
  • Monitor, analyze, and report on campaign performance against KPIs (e.g., retention, engagement, revenue), translating data into actionable insights
  • Deliver clear, insight-driven reporting to identify growth opportunities and inform future marketing strategies
  • Manage promotional budgets with precision, tracking spend, monitoring trends, and escalating risks or variances as needed
  • Identify and implement innovative lifecycle tactics to increase engagement, improve retention, and enhance perceived customer value
  • Develop deep expertise in marketing technology and data tools (e.g., campaign platforms like Braze, XP & Hightouch, analytics workflows, data warehouse), improving execution efficiency and scalability
  • Contribute to a high-performing team culture by supporting teammates, sharing knowledge, and stepping in as needed to ensure team success

THE STATS
What we're looking for in our next teammate

  • Minimum of 2+ years of experience in Customer Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
  • Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
  • Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies
  • Understanding of marketing platforms, Email Service Providers (preferably Braze, Movable Ink, XP), and Customer Data Platform Technologies (e.g. Segment, HighTouch)
  • Exceptional verbal and written communication to collaborate with stakeholders and leaders
  • Comfort with data and insights to measure performance and track budgets
  • Ability to set and meet expectations for both internal and external partners
  • Has a positive attitude and loves being a team player
  • Bachelor's degree required
  • Familiarity with design tools like photoshop is a plus
  • Interest in I-gaming, with a good understanding of FanDuel or similar competitive products
  • Knowledge of sports, casinos, and/or experience working within a heavily regulated industry is a plus

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable hourly range for this position is $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

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