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Customer Marketing Associate Jobs (NOW HIRING)

Plaid Inc

Customer Marketing Associate

New York, NY · On-site

$104K - $136K/yr

We're looking for a Customer Marketing Associate to own the day-to-day delivery of our customer marketing program. This role is responsible for ensuring we always have the right customer stories ...

EBS Recruiters LLC

Marketing Associate

Saint Louis, MO · On-site

Our client is seeking a Marketing Associate to support and execute marketing initiatives that drive customer acquisition, retention, and growth. This role manages projects across multiple channels ...

ByVerTek LLC

Marketing Associate

Boca Raton, FL · On-site

The Marketing Associate will have experience with digital marketing channels and a passion for ... Protect the security and privacy of ByVerTek and its customers Marketing PR Strategy: * Support the ...

Impact Collective

Marketing Associate

New York, NY · Hybrid

... customer support teams to improve conversion rates and lead handling • Ensure marketing strategies reflect the needs and nuances of each local market Marketing Associate Preferred Skills ...

Net Commesh

Marketing Associate

Raleigh, NC · On-site

As a Marketing Associate, you will assist in the development, implementation, and monitoring of various marketing campaigns to enhance brand visibility, engage customers, and boost sales. Key ...

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$26.5K

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How much do customer marketing associate jobs pay per year?

As of Jun 22, 2026, the average yearly pay for customer marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is a marketing associate's job description?

A marketing associate's job involves supporting marketing campaigns, conducting market research, creating promotional materials, and analyzing campaign performance. They often work with marketing tools like CRM software and may require strong communication and organizational skills to assist in achieving company marketing goals.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures. These roles require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What is the lowest position in marketing?

The lowest position in marketing is typically an entry-level role such as Marketing Assistant or Marketing Intern. These roles involve supporting marketing teams with basic tasks and often require minimal experience, serving as a starting point for a marketing career.

What is the difference between Customer Marketing Associate vs Marketing Coordinator?

AspectCustomer Marketing AssociateMarketing Coordinator
CredentialsTypically requires a bachelor's degree in marketing, communications, or related fieldUsually requires a bachelor's degree in marketing, business, or related area
Work EnvironmentFocuses on customer engagement, loyalty programs, and targeted marketing campaignsSupports overall marketing activities, event planning, and campaign coordination
Employer & Industry UsageCommon in consumer-focused companies, retail, and service industriesUsed across various industries including corporate, non-profit, and agency settings

The Customer Marketing Associate primarily concentrates on engaging existing customers and developing loyalty programs, while the Marketing Coordinator handles broader marketing tasks like campaign support and event planning. Both roles require similar educational backgrounds and are integral to marketing teams, but their focus areas differ based on customer engagement versus overall campaign coordination.

What does a Customer Marketing Associate do?

A Customer Marketing Associate is responsible for developing and executing marketing strategies aimed at existing customers to increase engagement, retention, and loyalty. They often collaborate with sales, product, and customer success teams to create targeted campaigns, analyze customer data, and identify opportunities to enhance the customer experience. Their work may include managing email campaigns, organizing loyalty programs, and gathering feedback to improve products or services. The goal is to drive customer satisfaction and maximize the lifetime value of each customer.

How does a Customer Marketing Associate typically collaborate with sales and product teams to drive customer engagement?

A Customer Marketing Associate frequently works closely with both sales and product teams to develop targeted campaigns and materials that address customer needs and feedback. This role often involves gathering insights from sales representatives about customer pain points and collaborating with product managers to highlight relevant features or updates in marketing content. Effective communication and cross-functional teamwork are essential, as these partnerships ensure that messaging aligns with both product capabilities and customer expectations, ultimately enhancing customer engagement and satisfaction.

Is a marketing associate an entry-level job?

A marketing associate position is typically considered an entry-level role that requires minimal prior experience, often suitable for recent graduates or those new to marketing. It usually involves tasks such as market research, campaign support, and data analysis, with opportunities to develop foundational skills in marketing tools and strategies.

What are the key skills and qualifications needed to thrive as a Customer Marketing Associate, and why are they important?

To thrive as a Customer Marketing Associate, you need a solid grounding in marketing principles, data analysis, and customer engagement strategies, often supported by a bachelor's degree in marketing or a related field. Familiarity with CRM platforms, email marketing tools, marketing automation software, and analytics systems is typically required. Strong communication, creativity, and project management skills help you collaborate across teams and craft compelling customer campaigns. These competencies drive successful marketing initiatives that increase customer retention and brand loyalty.
What cities are hiring for Customer Marketing Associate jobs? Cities with the most Customer Marketing Associate job openings:
What are the most commonly searched types of Customer Marketing jobs? The most popular types of Customer Marketing jobs are:
What states have the most Customer Marketing Associate jobs? States with the most job openings for Customer Marketing Associate jobs include:
Customer Marketing Associate jobs near you
Customer Marketing Associate

Customer Marketing Associate

Plaid Inc

New York, NY • On-site

$104K - $136K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 18 days ago

Job description

We believe that the way people interact with their finances will drastically improve in the next few years. We're dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid's network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
The Customer Marketing Team at Plaid sits at the heart of how we bring our mission to life. Plaid works with over 5,000 of the world's largest fintech companies - and our customers are the most powerful way we communicate our product's value across acquisition, enablement, education, and thought leadership.
We're looking for a Customer Marketing Associate to own the day-to-day delivery of our customer marketing program. This role is responsible for ensuring we always have the right customer stories, assets, and references at the right time - and that the teams who need them (Sales, Account Management, Demand Gen, Product Marketing) can rely on a well-run, high-quality program to support their work.
Sitting within the Growth Marketing organization, you'll report to the Customer & Partner Marketing Lead, plus work closely with the Customer Marketing Manager across a wide range of internal teams and customer touchpoints. This is a hands-on execution role for someone who takes pride in delivering high-quality work, builds strong relationships with customers and colleagues alike, and gets genuinely excited about turning customer outcomes into stories that drive business impact.
Responsibilities
Customer Stories & Asset Management
  • Own the customer case study process end-to-end: identifying candidates, developing narratives, managing approvals, and getting assets into the hands of the teams that need them
  • Maintain the customer logo library and reference database, keeping everything current, permissioned, and organized
  • Produce advocacy assets - written stories, video, testimonials - in formats that can be reused across campaigns, sales decks, events, and paid programs

Sales & Account Management Partnership
  • Stay closely connected with Sales and Account Management to track new deals, customer milestones, and expansion opportunities worth spotlighting
  • Support late-stage sales motions by surfacing the right case studies, references, and peer validation at the right moment
  • Help identify customers who are ready for deeper advocacy based on expansion signals, NPS, and renewal timelines

Program Support
  • Support the Customer Marketing team on key programs including the Customer Advisory Board, Customer Reference Program, and customer events
  • Partner with Demand Gen, Product Marketing, and Lifecycle teams to embed customer proof into campaigns, ABM plays, and nurture programs

Review Sites & Online Presence
  • Own Plaid's presence on customer review platforms including G2 and Capterra
  • Drive review volume and quality by identifying the right customers to engage, building a process for ongoing outreach
  • Monitor ratings and sentiment, flagging trends and feeding insights back into the broader customer marketing program

Measurement & Operations
  • Manage timelines, approvals, and dependencies across multiple stakeholders and workstreams
  • Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting
  • Identify which stories and formats drive the most impact and feed those insights back into the program

Qualifications
  • 3-5 years of experience in B2B marketing, customer marketing, content marketing, or a related field
  • Strong project management skills - able to juggle multiple work streams, stakeholders, and deadlines without dropping the ball
  • Excellent written communication skills, with the ability to translate customer outcomes into compelling narratives
  • Experience working cross-functionally with Sales, Account Management, or Customer Success
  • Detail-oriented with a proactive, ownership-driven working style
  • Comfortable using data to evaluate program performance and inform optimization
  • Experience in B2B SaaS or fintech preferred
  • Experience managing customer review platforms such as G2 or Capterra
  • Familiarity with customer reference or advocacy tools
  • Experience with using CRMs (Salesforce)
  • Background in fintech, financial services, or developer-facing products

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
Please review our Candidate Privacy Notice here.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

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