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Customer Marketing Associate Jobs in Delaware (NOW HIRING)

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Customer Marketing Associate information

What is the difference between Customer Marketing Associate vs Marketing Coordinator?

AspectCustomer Marketing AssociateMarketing Coordinator
CredentialsTypically requires a bachelor's degree in marketing, communications, or related fieldUsually requires a bachelor's degree in marketing, business, or related area
Work EnvironmentFocuses on customer engagement, loyalty programs, and targeted marketing campaignsSupports overall marketing activities, event planning, and campaign coordination
Employer & Industry UsageCommon in consumer-focused companies, retail, and service industriesUsed across various industries including corporate, non-profit, and agency settings

The Customer Marketing Associate primarily concentrates on engaging existing customers and developing loyalty programs, while the Marketing Coordinator handles broader marketing tasks like campaign support and event planning. Both roles require similar educational backgrounds and are integral to marketing teams, but their focus areas differ based on customer engagement versus overall campaign coordination.

What does a Customer Marketing Associate do?

A Customer Marketing Associate is responsible for developing and executing marketing strategies aimed at existing customers to increase engagement, retention, and loyalty. They often collaborate with sales, product, and customer success teams to create targeted campaigns, analyze customer data, and identify opportunities to enhance the customer experience. Their work may include managing email campaigns, organizing loyalty programs, and gathering feedback to improve products or services. The goal is to drive customer satisfaction and maximize the lifetime value of each customer.

How does a Customer Marketing Associate typically collaborate with sales and product teams to drive customer engagement?

A Customer Marketing Associate frequently works closely with both sales and product teams to develop targeted campaigns and materials that address customer needs and feedback. This role often involves gathering insights from sales representatives about customer pain points and collaborating with product managers to highlight relevant features or updates in marketing content. Effective communication and cross-functional teamwork are essential, as these partnerships ensure that messaging aligns with both product capabilities and customer expectations, ultimately enhancing customer engagement and satisfaction.

What are the key skills and qualifications needed to thrive as a Customer Marketing Associate, and why are they important?

To thrive as a Customer Marketing Associate, you need a solid grounding in marketing principles, data analysis, and customer engagement strategies, often supported by a bachelor's degree in marketing or a related field. Familiarity with CRM platforms, email marketing tools, marketing automation software, and analytics systems is typically required. Strong communication, creativity, and project management skills help you collaborate across teams and craft compelling customer campaigns. These competencies drive successful marketing initiatives that increase customer retention and brand loyalty.
What are the most commonly searched types of Customer Marketing jobs in Delaware? The most popular types of Customer Marketing jobs in Delaware are:

Marketing Strategy Associate, Lending & Small Business Customer Marketing

JPMorgan Chase & Co.

Wilmington, DE • On-site

Full-time

Medical, Retirement

Posted 6 days ago


JPMorgan Chase & Co. rating

8.0

Company rating: 8.0 out of 10

Based on 492 frontline employees who took The Breakroom Quiz

72nd of 170 rated banks


Job description


Drive customer engagement and portfolio growth by executing innovative, customer-focused marketing campaigns.
Join a team where your marketing expertise and creativity help shape impactful customer journeys and drive business results. You will collaborate with talented professionals, develop your skills, and make a difference for millions of customers.
As a Marketing Strategy Associate in the Lending & Small Business Customer Marketing team, you execute end-to-end marketing campaigns that deepen customer relationships and support portfolio growth. You orchestrate offers, journeys, and contacts across digital channels, ensuring campaigns are delivered flawlessly and optimized for performance.
Job responsibilities
  • Execute customer-centric marketing campaigns across multiple digital channels
  • Develop and implement segmentation, targeting, and channel planning strategies
  • Manage creative development, inputs, and approvals with cross-functional partners
  • Ensure all campaign deliverables meet compliance and quality standards
  • Oversee campaign QA, controls, documentation, and audit-ready tracking
  • Monitor campaign performance and identify actionable optimization opportunities
  • Prepare business updates, campaign recaps, and recommendations for stakeholders
  • Translate performance insights into clear, actionable recommendations
  • Collaborate with analytics, creative, and channel teams to drive improvements
  • Support the translation of marketing strategy into multi-channel customer journeys
  • Work both independently and collaboratively in a fast-paced environment

Required qualifications, capabilities, and skills
  • Bachelor's degree in Marketing, Business, or a related field
  • One year of professional experience in marketing or analytics
  • Strong project management, organizational, and communication skills
  • Ability to manage timelines and deliverables proactively
  • Experience working both independently and as part of a team

Preferred qualifications, capabilities, and skills
  • Experience in campaign execution, segmentation, and targeting
  • Ability to translate complex ideas into clear action plans
  • Proficiency in leveraging qualitative and quantitative analytics
  • Experience collaborating cross-functionally to solve problems and drive outcomes
  • Familiarity with marketing controls, compliance, and performance reporting
  • Strong attention to detail and commitment to quality
  • Experience preparing presentations and business updates for stakeholders

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

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