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Customer Marketing Associate Jobs in Delaware (NOW HIRING)

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Sales Associate (2284)

Rehoboth Beach, DE

$13.50 - $18.50/hr

Prior customer service experience preferred. * Must have a High School diploma or equivalent. * Associate's or Bachelor's degree in Business, Marketing, or Sales Marketing or equivalent experience in ...

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Customer Marketing Associate information

What does a customer marketing associate do?

A Customer Marketing Associate is responsible for developing and executing marketing strategies aimed at existing customers to increase engagement, retention, and loyalty. They often collaborate with sales, product, and customer success teams to create targeted campaigns, analyze customer data, and identify opportunities to enhance the customer experience. Their work may include managing email campaigns, organizing loyalty programs, and gathering feedback to improve products or services. The goal is to drive customer satisfaction and maximize the lifetime value of each customer.

What are the key skills and qualifications needed to thrive as a customer marketing associate, and why are they important?

To thrive as a Customer Marketing Associate, you need a solid grounding in marketing principles, data analysis, and customer engagement strategies, often supported by a bachelor's degree in marketing or a related field. Familiarity with CRM platforms, email marketing tools, marketing automation software, and analytics systems is typically required. Strong communication, creativity, and project management skills help you collaborate across teams and craft compelling customer campaigns. These competencies drive successful marketing initiatives that increase customer retention and brand loyalty.

How does a customer marketing associate typically collaborate with sales and product teams to drive customer engagement?

A Customer Marketing Associate frequently works closely with both sales and product teams to develop targeted campaigns and materials that address customer needs and feedback. This role often involves gathering insights from sales representatives about customer pain points and collaborating with product managers to highlight relevant features or updates in marketing content. Effective communication and cross-functional teamwork are essential, as these partnerships ensure that messaging aligns with both product capabilities and customer expectations, ultimately enhancing customer engagement and satisfaction.

What is the difference between Customer Marketing Associate vs Marketing Coordinator?

AspectCustomer Marketing AssociateMarketing Coordinator
CredentialsTypically requires a bachelor's degree in marketing, communications, or related fieldUsually requires a bachelor's degree in marketing, business, or related area
Work EnvironmentFocuses on customer engagement, loyalty programs, and targeted marketing campaignsSupports overall marketing activities, event planning, and campaign coordination
Employer & Industry UsageCommon in consumer-focused companies, retail, and service industriesUsed across various industries including corporate, non-profit, and agency settings

The Customer Marketing Associate primarily concentrates on engaging existing customers and developing loyalty programs, while the Marketing Coordinator handles broader marketing tasks like campaign support and event planning. Both roles require similar educational backgrounds and are integral to marketing teams, but their focus areas differ based on customer engagement versus overall campaign coordination.

Is a customer marketing associate an entry-level job?

A customer marketing associate position is often considered entry-level, suitable for candidates with basic marketing or customer service skills. It typically requires minimal prior experience and involves tasks like customer communication, data analysis, and campaign support, making it accessible for recent graduates or those new to marketing roles.

What are the most commonly searched types of Customer Marketing jobs in Delaware?

The most popular types of Customer Marketing jobs in Delaware are:

What are popular job titles related to Customer Marketing Associate jobs in Delaware?

For Customer Marketing Associate jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Customer Marketing Associate jobs in Delaware look for?

The top searched job categories for Customer Marketing Associate jobs in Delaware are:

Customer Marketing Associate jobs near you

Senior Product Associate - (MAP) Marketing Automation Platforms

JP Morgan Chase

Wilmington, DE

$117K - $153K/yr

Full-time

Medical, Retirement

Re-posted 13 days ago

JPMorgan Chase & Co. rating

8.0

Company rating: 8.0 out of 10

Based on 496 frontline employees who took The Breakroom Quiz

71st of 171 rated banks

Job description

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.

As a Senior Product Associate in Marketing Automation Platforms, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.

 
Job responsibilities
  • Develops a product strategy and product vision that delivers value to customers.
  • Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap.
  • Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition.
  • Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability.
  • Meet with business leads and stakeholders across the marketing organization to identify pain points, new functional requirements and strategic goals
  • Challenge current methods and procedures to identify inefficiencies and opportunities for growth.
  • Understand Adobe Workfront capabilities and limitations to help solution  options.
  • Enhance communication between development and business leads so that "asks" and "solutions" are clearly understood by both sides.
  • Be a center for knowledge -  have a deep curiosity about marketing operations and able to communicate what has been learned to other team members.
Required qualifications, capabilities, and skills
  • 3+ years of experience or equivalent expertise in product management or a relevant domain area.
  • Advanced knowledge of the product development life cycle, design, and data analytics.
  • Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management.
  • Worked with enterprise level applications from Proof of Concept to maintenance of mature environments.
  • Excellent communication skills comfortable talking to business leads at various levels while also being able to document requirements in formal agile story form.
  • Advanced knowledge of Adobe Workfront.
  • Developed Business Process Maps in Visio and other like tools and be able to talk to the process.
  • Experience working in Agile environment and with Agile project methodologies and tools including JIRA.
  • A customer obsessed individual with the ability to build and maintain good, productive relationships with engineers and technical partners, and an ability to translate customer needs into clear product delivery or technical requirements.
Preferred qualifications, capabilities, and skills
  • Demonstrated prior experience working in a highly matrixed, complex organization.
  • Experience in testing frameworks and new ideas across industries that directly relate to banking or financial services.
  • Able to develop workable solutions in a highly regulated environment.
  • A customer obsessed individual with the ability to build and maintain good, productive relationships with engineers and technical partners, and an ability to translate customer needs into clear product delivery or technical requirements.
  • Experience managing products for technical platforms and/or data-focused capabilities. Individual with good understanding of technologies including API, Microservices, AEM, Javascript, AWS, etc.
  • Adobe Workfront certification.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm's data sharing principles of security, customer control and convenience, and privacy.

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