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Head Customer Marketing Jobs (NOW HIRING)

Citigroup, Inc.

Head of Customer Marketing Insights

New York, NY · On-site

$163K - $245K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Head of Customer Marketing Insights is responsible for developing the next generation of Customer Marketing strategies for Citi, taking into account competitive views, deep analysis of ...

Citigroup Inc.

Head of Customer Marketing Insights

Manhattan, NY · On-site

$163.60 - $245.40/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Head of Customer Marketing Insights is responsible for developing the next generation of Customer Marketing strategies for Citi, taking into account competitive views, deep analysis of ...

LaunchDarkly

Head of Customer Marketing

  • Medical

  • Dental

  • Vision

We are seeking a strategic, results-driven Head of Customer Marketing to lead our global customer marketing function. This role has significant influence on shaping brand messaging and positioning ...

Just Right Reader

Head of Marketing

$175K - $200K/yr

Just Right Reader is hiring a Head of Marketing to lead the next stage of our marketing strategy ... Develop customer marketing and renewal programs. * Improve product and physical-experience ...

Yoodli AI Roleplays

Senior Customer Marketing Manager

Seattle, WA · On-site

$143K - $165K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

You'll report to the Head of Marketing. What You'll Do Build the advocacy program. Get to know Yoodli's most successful customers and create real opportunities for them to share their stories - on ...

New

Yoodli AI Roleplays

Senior Customer Marketing Manager

Seattle, WA · On-site

$143K - $165K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

You'll report to the Head of Marketing. What You'll Do Build the advocacy program. Get to know Yoodli's most successful customers and create real opportunities for them to share their stories - on ...

New

Listen Labs, Inc

Head of Customer Marketing

Manhattan, NY · On-site

$150 - $210/hr

  • Medical

  • Dental

  • Vision

  • Life

DR We're hiring a Founding Customer Marketing Lead to build the customer community behind one of the fastest-growing AI companies in customer understanding. This role is for someone who is ...

Listen Labs

Head of Customer Marketing

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

DR We're hiring a Founding Customer Marketing Lead to build the customer community behind one of the fastest-growing AI companies in customer understanding. This role is for someone who is ...

Baseten

Customer Marketing Manager

San Francisco, CA · On-site

$150K - $190K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

THE ROLE We're looking for a Customer Marketing Manager who can own the full customer evidence ... head BENEFITS * Competitive compensation, including meaningful equity. * 100% coverage of medical ...

VETRO FiberMap

Head of Marketing - AI Focus

Portland, ME · On-site +1

$175K - $225K/yr

  • Medical

  • Retirement

  • PTO

Reporting to the President, the Head of Marketing owns the full go-to-market marketing strategy ... Create customer marketing programs that increase retention, expansion, advocacy, and product ...

VETRO, Inc

Head of Marketing - AI Focus

Portland, ME · On-site +1

$175K - $225K/yr

  • Medical

  • Retirement

  • PTO

Reporting to the President, the Head of Marketing owns the full go-to-market marketing strategy ... Create customer marketing programs that increase retention, expansion, advocacy, and product ...

VETRO, Inc

Head of Marketing - AI Focus (Remote)

Portland, ME · Remote

$175K - $225K/yr

  • Medical

  • Retirement

  • PTO

Reporting to the President, the Head of Marketing owns the full go-to-market marketing strategy ... Create customer marketing programs that increase retention, expansion, advocacy, and product ...

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All JobsHead Customer Marketing Jobs

Head Customer Marketing information

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How much do head customer marketing jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for head customer marketing in the United States is $18.47, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $20.67 per hour, depending on experience, location, and employer.

Is a head of customer marketing a stressful job?

A head of customer marketing often faces stress due to managing multiple campaigns, meeting strategic goals, and coordinating with sales and product teams. The role requires strong leadership, data analysis skills, and the ability to handle tight deadlines, which can contribute to a high-pressure environment.

What is the difference between Head Customer Marketing vs Customer Marketing Manager?

AspectHead Customer MarketingCustomer Marketing Manager
ResponsibilitiesOversees overall customer marketing strategy, brand loyalty, and cross-functional initiativesExecutes specific customer marketing campaigns, manages customer segmentation, and supports retention efforts
Required CredentialsTypically requires extensive marketing experience, leadership skills, and relevant certificationsRequires marketing experience, often with certifications in marketing or related fields
Work EnvironmentStrategic, leadership-focused, often in senior management settingsOperational, campaign-focused, often in marketing teams
Industry UsageCommonly used in larger organizations with dedicated customer marketing teamsWidely used across industries for customer-focused marketing roles

The Head Customer Marketing role is strategic and leadership-oriented, overseeing the entire customer marketing function. In contrast, the Customer Marketing Manager focuses on executing campaigns and supporting customer retention efforts. Both roles require marketing expertise, but the head position involves broader strategic responsibilities and leadership.

What does the head of customer marketing do?

The head of customer marketing develops strategies to engage and retain existing customers, often overseeing loyalty programs, communication campaigns, and customer insights. They collaborate with sales, product, and marketing teams to enhance customer experience and drive revenue growth using data analysis and marketing tools.
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What are the most commonly searched types of Customer Marketing jobs?

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Head Customer Marketing jobs near you
Infographic showing various Head Customer Marketing job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $38,412 per year, or $18.5 per hour.

Head of Customer Marketing Insights

Citigroup, Inc.

New York, NY • On-site

$163K - $245K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Citibank rating

8.3

Company rating: 8.3 out of 10

Based on 177 frontline employees who took The Breakroom Quiz

39th of 171 rated banks

Job description

The US Consumer Card Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across proprietary, co-brand, private label, and personal loan products across the business. The Customer Marketing (CM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi - increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.
The Head of Customer Marketing Insights is responsible for developing the next generation of Customer Marketing strategies for Citi, taking into account competitive views, deep analysis of performance and results across all channels and the needs of each business. In addition, this role will lead and champion critical initiatives and detailed annual plans that deliver on that strategy and that are designed to transform ECM Marketing.
Responsibilities
  • Develop transformational strategies to consistently improve the Customer Marketing function, touching on best practices, competitive views and deep insight into customers
  • Drive deep analyses to aid in strategy development, including finding new ways to frame program profitability, customer engagement, developing compelling business cases for strategies, and partnering with Analytics on major analyses and opportunities
  • Develop and drive strategic insights to transform all areas of Customer Marketing, focusing on understanding customer behavior for "real-time" marketing strategies, customer-level segmentation strategies, refining digital channel marketing approaches, mapping customer journeys for various segments, and identifying areas for efficiency gains through process optimization and automation.
  • Design and drive the annual strategic planning process for Customer Marketing organization, ensuring that overall and within each business that we are advancing key transformation initiatives
  • Establish, monitor and track performance of Customer Marketing against commitments to each business (e.g., KPI's, key metrics) and provide clear reasons for results, as well as plans and roadmaps to mitigate any under-delivery

Required Qualifications & Skills
  • 10 or more years of progressive experience in marketing strategy, analytics, strategic initiatives, and / or management consulting, with a clear record of building strategies from the ground up using data, competitive intelligence, and customer insight.
  • Structured problem-solving capability, including root cause analysis and hypothesis-driven thinking to diagnose performance issues and identify strategic opportunities.
  • Comfort with financial and quantitative analysis, including scenario development, P&L drivers for consumer card and lending products, and the ability to scope and direct analysis across direct and indirect reports.
  • Ability to define, build, and track KPI frameworks and metrics dashboards that connect marketing activity directly to business performance outcomes.
  • Experience preparing and delivering executive-level presentations on marketing strategy and results, with the ability to structure and execute with limited direction.
  • Expertise in designing and scaling planning processes for large, complex organizations, translating ambiguous challenges into structured frameworks and delivering clear, actionable outputs.
  • Bachelor's and / or Master's degree in marketing, economics, finance, accounting, engineering, mathematics, statistics, business, computer science, or a related quantitative field, plus 10 or more years of post-graduate experience.

Job Family Group:
Marketing
Job Family:
Marketing Program Management
Time Type:
Full time
Primary Location:
New York New York United States
Primary Location Full Time Salary Range:
$163,600.00 - $245,400.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 04, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

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About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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