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Head Customer Marketing Jobs (NOW HIRING)

Employee Navigator

Head of Marketing

Bethesda, MD

About the Role We're looking for a Head of Marketing who is a true full-stack marketer. You will ... From lead generation activities or paid campaigns to customer marketing or website optimization, yo ...

Employee Navigator

Head of Marketing

Bethesda, MD · On-site

$120K - $200K/yr

About the Role We're looking for a Head of Marketing who is a true full-stack marketer. You will ... Build and scale a customer marketing programthat drives retention, expansion, and advocacy.

Thomson Reuters

Head of Marketing

Mclean, VA · On-site

Critically, this role serves as the connective tissue between customer needs, product development ... As the Head of Marketing, you will also contribute to a variety of areas including: Marketing ...

THOMSON REUTERS

Head of Marketing

Mclean, VA

Critically, this role serves as the connective tissue between customer needs, product development ... As the Head of Marketing, you will also contribute to a variety of areas including: Marketing ...

Baya Systems

Head of Customer Programs

Santa Clara, CA · Hybrid

Head of Customer Programs Location: Santa Clara, CA (On-site/Hybrid) Reports To: CEO Role Summary ... Partner with Sales to support contract closures (SoWs) and collaborate with Marketing to translate ...

Nova Intelligence

Head of Marketing

New York, NY · On-site

Drive customer marketing - turn our existing enterprise customers into reference assets, case ... studies, and joint press * Own field marketing and events - CIO dinners, executive roundtables ...

monday.com

Head of Marketing

Manhattan, NY · On-site +1

$245K - $290K/yr

We are hiring for a Head of Marketing to lead this pivot. You will inherit a product with $100M ... Deep expertise in demand gen, product marketing, brand building, and customer marketing for SMB/mid ...

GN Group

Marketing Operations & Analytics Manager

You will report to the Head of Digital, Social & AI Marketing - North America and work closely with the End-Customer Marketing Lead , Lead Management Associate , and Channel Marketing teams to make ...

Abridge

Head of Growth Marketing

San Francisco, CA · Hybrid

Director Of Growth Marketing Abridge is building the intelligence layer for healthcare. We've grown ... Leading a cross-functional growth team across paid, demand generation, email/CRM, and social. Set ...

Collectly

Founding Product Marketing Manager

$157.60K/yr

Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and ... head of sales enablement. * Analyze competitive landscape and market trends to refine Collectly ...

VALICOM CORP

Marketing Manager

Madison, WI · On-site

$80K - $100K/yr

... customer, and market context that only someone inside Valicom can have. This is a role for an ... A clear growth path to Sr. Marketing Manager and Head of Marketing as Valicom scales. Key ...

Sage

Product Marketing Manager

New York, NY

$168.50K/yr

... the Head of Product Marketing and operates at the center of Product, Marketing, and Commercial teams-ensuring that product innovation translates into real customer outcomes and measurable revenue ...

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How much do head customer marketing jobs pay per hour?

As of May 28, 2026, the average hourly pay for head customer marketing in the United States is $18.47, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $20.67 per hour, depending on experience, location, and employer.

What is the difference between Head Customer Marketing vs Customer Marketing Manager?

AspectHead Customer MarketingCustomer Marketing Manager
ResponsibilitiesOversees overall customer marketing strategy, brand loyalty, and cross-functional initiativesExecutes specific customer marketing campaigns, manages customer segmentation, and supports retention efforts
Required CredentialsTypically requires extensive marketing experience, leadership skills, and relevant certificationsRequires marketing experience, often with certifications in marketing or related fields
Work EnvironmentStrategic, leadership-focused, often in senior management settingsOperational, campaign-focused, often in marketing teams
Industry UsageCommonly used in larger organizations with dedicated customer marketing teamsWidely used across industries for customer-focused marketing roles

The Head Customer Marketing role is strategic and leadership-oriented, overseeing the entire customer marketing function. In contrast, the Customer Marketing Manager focuses on executing campaigns and supporting customer retention efforts. Both roles require marketing expertise, but the head position involves broader strategic responsibilities and leadership.

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Head Customer Marketing jobs near you
Head of Marketing

Head of Marketing

Employee Navigator

Bethesda, MD

Other

Posted 29 days ago

Job description

Please Note! This is an onsite role working out of our Bethesda, MD office. 

About Employee Navigator

Employee Navigator is a fast-growing, profitable SaaS company that partners with leading insurance carriers, payroll providers, and insurance brokers to help make managing employee benefits and HR a whole lot easier. Our platform simplifies the day-to-day work behind benefits administration, employee onboarding, and other HR tasks. Today, we serve more than 180,000 companies and the leading broker-focused benefits and HR platform in the market. We're also honored to have been named a Washington Post Top Workplace for six consecutive years.

About the Role

We're looking for a Head of Marketing who is a true full-stack marketer. You will work with leadership to set the strategy, lead and mentor a hard-working team, and roll up your sleeves to execute. You thrive on building, iterating, and using data to drive informed decisions. From lead generation activities or paid campaigns to customer marketing or website optimization, you're equally comfortable thinking big picture as much as you are diving into the details.

Responsibilities

  • Lead, mentor, and develop a high-performing team of marketing professionals.
  • Set the vision for lead generation by guiding the team on targeting, segmentation, and campaign priorities, while ensuring alignment with Sales.
  • Lead the development of go-to-market plans for new product launches and key product updates.
  • Build and scale a customer marketing program that drives retention, expansion, and advocacy.
  • Optimize website performance to drive organic traffic and improve conversion rates.
  • Deeply understand the personas for the outbound sales use cases and oversee the creation of sales enablement materials, whitepapers, case studies, blog posts, webinars, and other content that communicates the value of our products.
  • Develop a video production capability, overseeing creation of client stories, product launches, brand and culture videos to support awareness and engagement across channels. 
  • Keep a pulse on the latest trends, tools, and best practices in email marketing, and growth strategies to ensure we're staying ahead of the curve.

Qualifications

  • 6-10+ years of experience managing a marketing team, leading and scaling product marketing, customer marketing and lead generation.
  • An execution-oriented mindset. You roll up your sleeves, make things happen, and push projects across the finish line.
  • Solid understanding of B2B markets, with the ability to translate complex product features into meaningful customer benefits.
  • Hands-on experience with SEO and basic website management/development. A working knowledge of WordPress is a plus.
  • Familiarity with marketing operations, database management, and Salesforce (SFDC) campaigns.
  • Excellent communication, storytelling, and content development skills.

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