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Manager Customer Data Platform Jobs (NOW HIRING)

Blue Nile

Customer Data Platform Specialist

New York, NY · On-site

$80K - $90K/yr

... of our Customer Data Platform across key marketing and business functions. Sitting at the ... Familiarity with CDPs, CRM systems, and digital marketing channels * SQL proficiency; comfort with ...

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$31K

$97.1K

$172K

How much do manager customer data platform jobs pay per year?

As of Jul 12, 2026, the average yearly pay for manager customer data platform in the United States is $97,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,000.00 and $125,500.00 per year, depending on experience, location, and employer.

What is the difference between Manager Customer Data Platform vs Customer Data Analyst?

AspectManager Customer Data PlatformCustomer Data Analyst
CredentialsBachelor's/Master's in Data Science, Marketing, or related fields; experience with CDP toolsBachelor's in Data Analysis, Statistics, or related fields; proficiency in data querying and visualization
Work EnvironmentLeads teams, manages CDP implementation, strategic planningAnalyzes customer data, generates reports, supports marketing strategies
Industry UsageUsed in marketing, CRM, and data-driven customer engagementCommon in marketing analytics, customer insights, and data reporting

The Manager Customer Data Platform focuses on overseeing CDP systems, team management, and strategic data integration. In contrast, the Customer Data Analyst primarily analyzes customer data to generate insights and support marketing efforts. Both roles require data skills but differ in scope and responsibilities.

What is a Manager Customer Data Platform?

A Manager Customer Data Platform (CDP) is a professional responsible for overseeing the implementation, management, and optimization of a company's customer data platform. This role involves integrating customer data from various sources, ensuring data quality and privacy compliance, and enabling personalized customer experiences. The manager collaborates with marketing, IT, and analytics teams to leverage data for business insights and targeted campaigns. Their primary goal is to maximize the value of customer data to drive business growth and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Manager Customer Data Platform, and why are they important?

To thrive as a Manager Customer Data Platform, you need expertise in data management, analytics, and customer relationship strategies, usually backed by a degree in computer science, information systems, or a related field. Familiarity with CDP tools like Salesforce, Segment, or Adobe Experience Platform, as well as certifications in data privacy or cloud technologies, is often expected. Strong leadership, cross-functional communication, and problem-solving skills help you align technical teams and business stakeholders. These abilities are crucial for driving effective customer data initiatives that support business growth and compliance.

What are some common challenges faced by a Manager Customer Data Platform, and how can they be addressed?

Managers of Customer Data Platforms (CDPs) often encounter challenges related to data integration from multiple sources, ensuring data quality, and maintaining compliance with privacy regulations. Overcoming these challenges requires strong collaboration with IT, marketing, and legal teams, as well as implementing robust data governance frameworks. Staying up-to-date with evolving technology and industry standards is essential to ensure the platform delivers actionable insights and supports business objectives.
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What cities are hiring for Manager Customer Data Platform jobs? Cities with the most Manager Customer Data Platform job openings:
What are the most commonly searched types of Customer Data Platform jobs? The most popular types of Customer Data Platform jobs are:
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Manager Customer Data Platform jobs near you
Infographic showing various Manager Customer Data Platform job openings in the United States as of July 2026, with employment types broken down into 78% Full Time, 20% Part Time, and 2% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $97,145 per year, or $46.7 per hour.
Senior Product Manager, Customer Data Platform

Senior Product Manager, Customer Data Platform

Expedia

Austin, TX • On-site

$125K - $165K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 23 days ago

Expedia Group rating

7.9

Company rating: 7.9 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

5th of 11 rated travel agencies

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Senior Product Manager, Customer Data Platform

Introduction to the team:

As a Senior Product Manager, you will orchestrate the development ofcutting-edgetravel products, harmonizing innovative solutions with user needs to solidify the company's market leadership.You'llmentor teams, integrate AI/ML advancements, and lead cross-functional efforts to actualize a data-informed, customer-centric product strategy. Yourexpertisewill drive the creation of strategic roadmaps, foster influential stakeholder relationships, and elevate the travel experience through meticulous execution and visionary leadership.
We are looking for a Senior Product Manager to own and evolve our Customer Data Platform (CDP) capabilities. This roleis responsible forthe customer data platform and enabling it for downstream teams so they can build personalized, measurable, and compliant customer experiences at scale. You will partner with data, engineering, and go to market teams to define the CDP vision, set the roadmap, and deliverhigh qualityplatform capabilities that are easy to adopt and reuse.

In this role, you will:

  • Define and own thelongtermproduct vision, success metrics, and roadmap for Customer Data Platform (CDP) capabilities, aligning stakeholders across data, marketing, product, and engineering to deliver measurable business outcomes.

  • Drive standards for customer data modeling and ingestion by shaping events, attributes, and schemas entering the CDP, partnering with engineering and data teams to simplify,consolidate, and scale tracking and integration patterns.

  • Translate the needs of downstream teams (product, marketing, analytics, experimentation, personalization) into reusable,platformlevelCDP capabilities, prioritizing integrations and features that streamline activation of audiences, identities, and events.

  • Ensure the CDP is discoverable,welldocumented, and easy to adopt by internal teams, using feedback, usage metrics, and experimentation to continuously reduce friction and increase platform usability and adoption.

  • Lead governance, quality, and reliability for core CDP components by partnering with data governance, security, and privacy teams to define guardrails, SLAs, and quality expectations, and driving continuous improvement against those standards.

  • Integrate advanced data and AI/ML concepts into the CDP roadmap, including safely integrating and operating AI/MLenabledsolutions that improve targeting, personalization, and experimentation outcomes, and applying familiarity withAIdrivensystems, tools, or workflows torealworldtravel products.

Minimum Qualifications:

  • Bachelor's or Master'sdegree in a relevant field, or equivalent practical experience.

  • 5-7+ years of product management experience, including significant work on platform or data products where youownedstrategy, roadmap, and delivery.

  • Demonstrated experience working with customer data such as events, identities, profiles, or audiences, with comfort engaging in technical discussions about data models, APIs, and integration patterns.

  • Proventrack recorddefining product strategy and roadmaps for data or platform capabilities and delivering against them in close collaboration with engineering, data, andcrossfunctionalbusiness partners.

  • Ability tooperatewithin amultiteamenvironment, owning CDP capabilities that serve multiple downstream products and services, and aligning diverse stakeholders around clear priorities and measurable outcomes

Preferred Qualifications:

  • Handsonexperience with customer data platforms (vendor or homegrown),analyticsor customer data infrastructure, including data modeling for events, profiles,and

  • audiences and ingestion intolargescaledata systems.

  • Background in one ormore ofpersonalization, lifecycle marketing, experimentation, or analytics, with experience using customer data to drive targeted campaigns, experiences, or optimizations at scale.

  • Familiarity with data governance, privacy, and compliance requirements related to customer data (e.g., consent, data retention, access controls) and experience embedding these into platform capabilities and guardrails.

  • Demonstrated experience taking products or platforms from concept through launch to scaled internal adoption, including defining success metrics, driving change management, and iterating based on quantitative and qualitative feedback.

  • Experience designing or evolvingAIawareCDP capabilities, such as features that powerMLdrivensegmentation, personalization, or experimentation, including safely integrating and operating AI/MLenabledsolutions and applying AI/ML concepts in collaboration with data science and engineering teams.

The total cash range for this position in Austin is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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