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Manager Customer Data Platform Jobs (NOW HIRING)

... Platform across key marketing and business functions. Sitting at the intersection of marketing ... , Data Engineering, Analytics, and Product teams to activate unified customer data, driving ...

Manages data engineering projects and operational processes, overseeing integration, migration, and ... The Customer Data Platform (CDP) Developer is responsible for designing, developing, implementing ...

Manages data engineering projects and operational processes, overseeing integration, migration, and ... The Customer Data Platform (CDP) Developer is responsible for designing, developing, implementing ...

... CRM, and lead-to-loyalty orchestration. Qualifications Required: * 4+ years implementing Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) * 2+ years with AEP Web ...

... CRM, and lead-to-loyalty orchestration. Qualifications Required: * 4+ years implementing Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) * 2+ years with AEP Web ...

... CRM, and lead-to-loyalty orchestration. Qualifications Required: * 4+ years implementing Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) * 2+ years with AEP Web ...

... CRM, and lead-to-loyalty orchestration. Qualifications Required: * 4+ years implementing Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) * 2+ years with AEP Web ...

... CRM, and lead-to-loyalty orchestration. Qualifications Required: * 4+ years implementing Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) * 2+ years with AEP Web ...

... CRM, and lead-to-loyalty orchestration. Qualifications Required: * 4+ years implementing Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) * 2+ years with AEP Web ...

... CRM, and lead-to-loyalty orchestration. Qualifications Required: * 4+ years implementing Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) * 2+ years with AEP Web ...

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Manager Customer Data Platform information

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$31K

$97.1K

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How much do manager customer data platform jobs pay per year?

As of Sep 13, 2026, the average yearly pay for manager customer data platform in the United States is $97,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,000.00 and $125,500.00 per year, depending on experience, location, and employer.

What is a Manager Customer Data Platform?

A Manager Customer Data Platform (CDP) is a professional responsible for overseeing the implementation, management, and optimization of a company's customer data platform. This role involves integrating customer data from various sources, ensuring data quality and privacy compliance, and enabling personalized customer experiences. The manager collaborates with marketing, IT, and analytics teams to leverage data for business insights and targeted campaigns. Their primary goal is to maximize the value of customer data to drive business growth and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Manager Customer Data Platform?

To thrive as a Manager Customer Data Platform, you need expertise in data management, analytics, and customer relationship strategies, usually backed by a degree in computer science, information systems, or a related field. Familiarity with CDP tools like Salesforce, Segment, or Adobe Experience Platform, as well as certifications in data privacy or cloud technologies, is often expected. Strong leadership, cross-functional communication, and problem-solving skills help you align technical teams and business stakeholders. These abilities are crucial for driving effective customer data initiatives that support business growth and compliance.

What are some common challenges faced by a Manager Customer Data Platform, and how can they be addressed?

Managers of Customer Data Platforms (CDPs) often encounter challenges related to data integration from multiple sources, ensuring data quality, and maintaining compliance with privacy regulations. Overcoming these challenges requires strong collaboration with IT, marketing, and legal teams, as well as implementing robust data governance frameworks. Staying up-to-date with evolving technology and industry standards is essential to ensure the platform delivers actionable insights and supports business objectives.

What is the difference between Manager Customer Data Platform vs Customer Data Analyst?

AspectManager Customer Data PlatformCustomer Data Analyst
CredentialsBachelor's/Master's in Data Science, Marketing, or related fields; experience with CDP toolsBachelor's in Data Analysis, Statistics, or related fields; proficiency in data querying and visualization
Work EnvironmentLeads teams, manages CDP implementation, strategic planningAnalyzes customer data, generates reports, supports marketing strategies
Industry UsageUsed in marketing, CRM, and data-driven customer engagementCommon in marketing analytics, customer insights, and data reporting

The Manager Customer Data Platform focuses on overseeing CDP systems, team management, and strategic data integration. In contrast, the Customer Data Analyst primarily analyzes customer data to generate insights and support marketing efforts. Both roles require data skills but differ in scope and responsibilities.

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Infographic showing various Manager Customer Data Platform job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 78% Full Time, 19% Part Time, and 2% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $97,145 per year, or $46.7 per hour.

Principal Product Manager, Customer Data Platform

Austin, TX • On-site

Other

Medical, Dental, Vision, PTO

Posted 23 days ago


Key responsibilities

  • Own the vision, strategy, and roadmap for data products that enable traveler and partner product experiences, analytics, machine learning, and other use cases.

  • Build data products from raw signals and convert them into predictive insights on service incidents, market trends, and property-level data.

  • Partner with ML scientists to translate model requirements into data product specifications and support partner-facing analytics and dashboards.


Expedia Group rating

6.9

Company rating: 6.9 out of 10

Based on 25 frontline employees who took The Breakroom Quiz


Job description

Principal Product Manager - Customer Data Platform, Data Products

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the Team

The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company.

In this role, you will:
  • Own the vision, strategy, and roadmap for data products that enable traveler and partner product experiences, analytics, machine learning, and many other use cases - designing granular, sub-entity event datasets that normalize raw domain events into insights about core entities.
  • Drive the customer data and personalization enablement work stream, one of the highest-visibility initiatives across the company, in close collaboration with senior leadership.
  • Build data products from raw servicing signals - voice transcripts, agentic experience logs, case metadata - and convert them into predictive insights on service incidents, seasonality, market anomalies, supply quality, and property-level trends.
  • Design and deliver data flywheels that connect facts and insights across our eight data domains, unlocking cross-domain intelligence for onsite personalization, offsite targeting, supply partner conversations, and destination content.
  • Partner directly with ML scientists, translating model requirements into data product specifications, and speaking their language fluently enough to challenge assumptions and shape what gets built.
  • Support analytics, servicing, Advertising, Marketing, and other Partner product teams, ensuring the data products you build serve partner-facing experiences, dashboards and reports, and agentic experiences without compromising utility for any given use case.
  • Move fluidly between the team’s highest-priority problems as the roadmap evolves, taking on ambiguous, executive-sponsored initiatives that other roles are not scoped to lead.
  • Navigate a large, matrixed, and rapidly reorganizing environment to identify the right stakeholders, align cross-functional partners, and drive decisions where the org chart alone will not tell you who to talk to.
  • Represent the team in front of senior executives, including at the VP, SVP, and C-level, with the substance of a data expert and the communication skills to bring non-technical leaders along.
  • Mentor Senior and mid-level Product Managers on the team, raising the craft of data product management and coaching others on ML-adjacent data work.
Minimum Qualifications
  • Bachelor’s degree in a technical field (e.g., Engineering, Computer Science, Statistics, Applied Math) or equivalent practical experience.
  • 12+ years of product management experience with a Bachelor’s, or 10+ years with a Master’s, including significant time building data platforms or data products.
  • Direct, hands-on experience building data products intended for machine learning training - including granular event-level or sub-entity datasets with the dimensionality and history required for model development.
  • Demonstrated experience partnering with machine learning scientists as a primary customer, and the technical fluency to speak their language and understand how the data will be consumed by models.
  • Strong understanding of data architecture, data modeling, and modern data technologies, with the technical depth to write and decompose SQL and engage directly with pipelines and systems when needed.
  • Track record of operating at Principal scope: moving between major problems, leading ambiguous initiatives, and shaping outcomes without a fixed team beneath you.
  • Proven executive presence and communication skills - comfortable representing complex data work in front of senior executives and translating it for non-technical audiences.
  • Experience navigating large, matrixed organizations and identifying the right stakeholders in environments where the formal structure does not fully reflect where decisions get made.
Preferred Qualifications
  • Experience building data products that power agentic or generative AI experiences (e.g., data extracted from LLM-driven traveler or partner conversations).
  • Hands-on experience with real-time data systems, APIs, and streaming platforms (e.g., Kafka, Kinesis).
  • Prior experience in travel, e-commerce, marketplaces, or another high-scale consumer domain where personalization and predictive intelligence are core to the business.
  • Experience designing cross-domain data flywheels or connected insight programs that span multiple data domains and multiple downstream consumers.
  • Experience mentoring Senior Product Managers and contributing to the growth of a product management practice.

The total cash range for this position in Austin is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks
  • medical
  • dental
  • vision coverage
  • paid time off
  • Employee Assistance Program
  • wellness and travel reimbursement
  • travel discounts
  • International Airlines Travel Agent Network (IATAN) membership
Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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