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Integrated Marketing Executive Jobs (NOW HIRING)

Partner with executive leadership and operations teams. * Lead integrated planning processes and marketing best practices. What You'll Bring * Bachelor's degree in Marketing, Business, Communications ...

Reporting to the Sr Manager, Integrated Marketing and working closely alongside the Integrated ... executive review materials. Key Responsibilities: Campaign Execution * Support the day-to-day ...

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Integrated Marketing Executive information

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How much do integrated marketing executive jobs pay per year?

As of Aug 6, 2026, the average yearly pay for integrated marketing executive in the United States is $66,937.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,000.00 and $87,000.00 per year, depending on experience, location, and employer.

What can you do with an integrated marketing executive degree?

An integrated marketing executive degree prepares individuals for roles in marketing management, brand strategy, and digital marketing. Graduates can work in advertising agencies, corporate marketing departments, or as consultants, utilizing skills in market research, campaign planning, and marketing analytics. Certifications in tools like CRM software or digital advertising platforms can enhance career prospects.

What is the difference between Integrated Marketing Executive vs Digital Marketing Executive?

AspectIntegrated Marketing ExecutiveDigital Marketing Executive
CredentialsMarketing degree, certifications in marketing toolsMarketing or digital marketing certifications, SEO/SEM certifications
Work EnvironmentCollaborates across channels, integrates offline and online marketingFocuses primarily on online channels like social media, email, SEO
Employer & Industry UsageUsed in companies with multi-channel marketing strategiesCommon in digital agencies, e-commerce, online brands
Search & Comparison IntentInterested in integrated marketing roles, multi-channel strategiesFocused on digital marketing tactics and online campaigns

The Integrated Marketing Executive and Digital Marketing Executive roles overlap in marketing skills and certifications. However, the Integrated Marketing Executive manages both online and offline channels, ensuring cohesive messaging across platforms. In contrast, the Digital Marketing Executive specializes in online channels, focusing on digital campaigns and analytics. Both roles are vital in modern marketing strategies but differ in scope and channel focus.

More about Integrated Marketing Executive jobs
What cities are hiring for Integrated Marketing Executive jobs? Cities with the most Integrated Marketing Executive job openings:
What are the most commonly searched types of Integrated Marketing jobs? The most popular types of Integrated Marketing jobs are:
What states have the most Integrated Marketing Executive jobs? States with the most job openings for Integrated Marketing Executive jobs include:
Infographic showing various Integrated Marketing Executive job openings in the United States as of July 2026, with employment types broken down into 91% Full Time, 5% Part Time, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $66,937 per year, or $32.2 per hour.

Director, Integrated Marketing

What Goes Around Comes Around (WGACA)

Jersey City, NJ โ€ข On-site

$160K/yr

Full-time

Re-posted 2 days ago


Job description

Description
The Director, Integrated Marketing is a strategic, data-driven leader responsible for driving customer acquisition, engagement, retention, and lifetime value through a fully integrated marketing ecosystem. This role oversees owned channels (email, SMS, CRM), paid channels (digital, social, programmatic, affiliate), and organic growth (SEO) to deliver measurable business impact.
You will lead a high-performing internal marketing team to architect full-funnel marketing programs, optimize ROAS, and create seamless, personalized CRM journeys that drive engagement and long-term loyalty.
Key Responsibilities
Strategic Leadership & Marketing Strategy
  • Define and execute long-term marketing strategies that translate business goals into actionable campaigns across acquisition, engagement, and retention
  • Analyze market trends, customer insights, and competitive benchmarks to inform strategy, channel mix, and messaging
  • Partner with executive leadership on forecasting, budgeting, and marketing investment decisions
  • Build scalable processes, playbooks, and operational frameworks to enable efficient campaign execution across all channels

Omnichannel Marketing & Customer Acquisition/Retention
  • Integrate campaigns across paid, owned, and earned channels to deliver a cohesive, omnichannel customer experience
  • Lead strategies to attract new customers and increase repeat purchase, retention, and lifetime value
  • Build loyalty and retention programs that nurture long-term customer relationships

CRM Journeys & Lifecycle Marketing
  • Design, execute, and optimize end-to-end CRM journeys across email, SMS, and other owned channels, guiding customers through acquisition, onboarding, engagement, and retention stages
  • Implement segmentation, personalization, and automation strategies to improve engagement and conversion at each stage of the lifecycle
  • Continuously test and refine journey flows using a test & learn approach to maximize performance

Digital Marketing & Performance Marketing
  • Lead paid media, SEO, affiliate, and social campaigns to drive traffic, leads, and revenue
  • Optimize campaigns using data-driven insights to maximize paid ROAS and campaign efficiency
  • Develop strategies for paid search campaigns including keyword strategy, bidding, targeting, and ad optimization
  • Oversee paid and organic social strategies to increase engagement, awareness, and conversions
  • Manage affiliate programs to expand reach, drive incremental revenue, and identify new growth opportunities

Email Marketing (Lifecycle & CRM)
  • Oversight with SVP of Zeta launch ensuring full set up of programs
  • Oversee the strategy and execution of email campaigns aligned with CRM and lifecycle marketing goals
  • Optimize email marketing through segmentation, personalization, A/B testing, and automation
  • Ensure email campaigns are integrated with CRM journeys for consistent, timely, and relevant messaging

Affiliate Marketing:
  • Build and manage relationships with affiliate partners to drive revenue growth
  • Develop incentive programs, track performance, and optimize affiliate campaigns
  • Monitor and report on affiliate KPIs and ROI

SEO & Organic Growth
  • Lead SEO strategy to drive qualified organic traffic, improve search visibility, and strengthen the brand's digital presence
  • Partner with content, product, and web teams to implement technical SEO and content optimization best practices
  • Monitor industry trends and competitive activity to maintain strong organic performance

Process Definition & Rollout / Test & Learn
  • Establish standardized marketing processes, workflows, and reporting frameworks to ensure operational efficiency
  • Implement a test & learn culture across all marketing channels to continuously optimize messaging, targeting, and creative performance

Team Leadership & Operations
  • Build, mentor, and inspire a high-performing internal marketing team focused on innovation, collaboration, and accountability
  • Define KPIs and develop dashboards to measure performance across channels and lifecycle stages
  • Present insights and recommendations to senior leadership to guide decision-making and optimize marketing impact.

Qualifications:
  • 10-15 years of progressive marketing experience, including leadership of multi-channel marketing teams
  • Proven track record of maximizing paid ROAS and driving integrated marketing campaigns that deliver measurable growth.Deep expertise in CRM journeys, lifecycle marketing, omnichannel strategy, and performance marketing
  • Strong analytical, leadership, and stakeholder management skills