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Insurance Marketing Rep Jobs in California (NOW HIRING)

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Sales Representative (experienced required) - Commercial Insurance

Huntington Beach, CA · On-site

$55K - $100K/yr

Job Summary Number 1 Insurance is a rapidly expanding agency with a wide selection of property and casualty products, and we're looking for an experienced and driven Commercial Insurance Sales Agent ...

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Insurance Marketing Rep information

See California salary details

$63.7K

$81.4K

$96.7K

How much do insurance marketing rep jobs pay per year?

As of Aug 13, 2026, the average yearly pay for insurance marketing rep in California is $81,419.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,500.00 and $90,300.00 per year, depending on experience, location, and employer.

What is the difference between Insurance Marketing Rep vs Insurance Agent?

AspectInsurance Marketing RepInsurance Agent
CredentialsMay require licensing and marketing certificationsLicensed to sell insurance products
Work EnvironmentTypically works for insurance companies or agencies, focusing on marketing and lead generationWorks directly with clients to sell policies and manage accounts
Employer & Industry UsageInsurance companies, marketing firmsIndependent agencies, insurance carriers

While both roles involve insurance, Insurance Marketing Reps focus on promoting and generating leads for insurance products, often working behind the scenes. Insurance Agents directly interact with clients to sell policies and provide service. Understanding these differences helps clarify career paths and job expectations in the insurance industry.

What are the key skills and qualifications needed to thrive as an insurance marketing rep, and why are they important?

To thrive as an Insurance Marketing Rep, you need a strong understanding of insurance products, sales techniques, and market analysis, often supported by a bachelor’s degree in business or marketing. Familiarity with customer relationship management (CRM) software, digital marketing tools, and sometimes an insurance license is typically necessary. Excellent interpersonal skills, persuasive communication, and adaptability help set top performers apart in this role. These skills are crucial for building client relationships, driving sales, and effectively promoting insurance products in a competitive market.

What are some common challenges insurance marketing reps face when building relationships with new clients?

Insurance Marketing Representatives often encounter challenges such as overcoming client skepticism, differentiating their agency from competitors, and effectively communicating complex policy details. Building trust requires persistence, strong product knowledge, and excellent interpersonal skills. Reps typically address these hurdles by tailoring presentations to client needs, following up consistently, and leveraging digital marketing tools to maintain engagement. Collaboration with underwriters and account managers also helps ensure client questions are addressed quickly, fostering stronger long-term relationships.

What does an insurance marketing rep do?

An Insurance Marketing Representative is responsible for promoting and selling insurance products to potential clients or businesses. They develop marketing strategies, build relationships with agents and brokers, and identify new business opportunities. Their duties often include attending industry events, conducting market research, and providing product information and support to clients. The goal is to increase sales and expand the company's client base by effectively communicating the benefits of various insurance products.
More about Insurance Marketing Rep jobs
What are the most commonly searched types of Insurance Marketing Rep jobs in California? The most popular types of Insurance Marketing Rep jobs in California are:
What are popular job titles related to Insurance Marketing Rep jobs in California? For Insurance Marketing Rep jobs in California, the most frequently searched job titles are:
What job categories do people searching Insurance Marketing Rep jobs in California look for? The top searched job categories for Insurance Marketing Rep jobs in California are:
What are popular job titles related to Insurance Marketing Rep jobs in CA? For Insurance Marketing Rep jobs in CA, the most frequently searched job titles are:
Insurance Marketing Rep jobs near you
Infographic showing various Insurance Marketing Rep job openings in California as of August 2026, with employment types broken down into 86% Full Time, and 14% Part Time. Highlights an 94% In-person, and 6% Remote job distribution, with an average salary of $81,419 per year, or $39.1 per hour.

Insurance Representative

Transamerica Life Insurance Company

City Of Industry, CA • On-site

$60K - $76K/yr

Full-time

Re-posted 26 days ago

Job description

The Insurance Representative is directly responsible for writing new quality business, conserving existing business, providing ongoing quality service to policy owners in accordance with the Insurance Representative's Agreement and maintaining a program of continuous self-improvement. The primary aspect of the Insurance Representative position is to sell. All other functions, particularly policy owner services, provide the opportunities to increase sales activity.

The Representative reports directly to a Managing Representative, Associate Director or Managing Director and is expected to meet weekly and annual objectives agreed upon with his/her immediate supervisor for the number of submitted life & health applications, life and health placements, life & health annualized controllable increase, Personal Financial Planning (PFP) sales interviews, Quality Life Check-ups (QLCs), first year and renewal persistency, first year and renewal lapse limits and all other required annual objectives. The Representative, with his/her immediate supervisor's approval, is responsible for the creation, development and implementation of action plans that are consistent with Company and personal objectives. In order to accomplish these goals, the Representative has to demonstrate the ability to work without close supervision and to work evening hours and weekends. The Representative is expected to perform at levels that will result in net premium growth on the agency to which he/she is assigned.

The Representative will establish annual individualized objectives on the Representative's Marketing Plan. He/she will create, develop and implement the methods/activities/action plans necessary to achieve the annual objectives. The Representative will participate in an individual Action Planning Conference (APC) with his/her direct supervisor on a regular basis for the purpose of meeting the individual's activity, sales, service and training goals established in the Representative's Marketing Plan.

The Representative is expected to perform at levels that will result in net premium growth on the agency to which he/she is assigned.

Qualifications

Education - High school diploma required. An undergraduate college degree, in a business-related field (i.e., marketing, business administration, management, etc.) preferred.

Years and type of experience required/preferred - One to 3 years of experience in an insurance sales environment preferred, but not required.

Life and health insurance license is required.

Valid driver's license and dependable/reliable transportation.

Establishes high goals and expectations. Able to start and persist with specific courses of action while exhibiting high motivation and a sense of urgency; willing to commit to long hours of work and make personal sacrifice in order to reach goals. Conducts oneself and communicates in a professional manner.

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