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Insurance Marketing Rep Jobs (NOW HIRING)

Lifesteps Inc

Marketing Representative

Butler, PA · On-site

Marketing Representative - Butler, PA Lifesteps is a non-profit, human services organization which ... Valid driver's license/auto insurance * Ability to obtain ACT 33/34 and FBI clearances Preferred:

SERVPRO of Brickell

Marketing Representative

Miami, FL · On-site

$20 - $25/hr

As a Marketing Representative, you will be making a difference every day by increasing brand ... Experience in the cleaning, restoration, or insurance industry is preferred Skills/Physical Demands ...

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Insurance Marketing Rep information

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$64.5K

$82.5K

$98K

How much do insurance marketing rep jobs pay per year?

As of Jun 19, 2026, the average yearly pay for insurance marketing rep in the United States is $82,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,500.00 and $91,500.00 per year, depending on experience, location, and employer.

What is the difference between Insurance Marketing Rep vs Insurance Agent?

AspectInsurance Marketing RepInsurance Agent
CredentialsMay require licensing and marketing certificationsLicensed to sell insurance products
Work EnvironmentTypically works for insurance companies or agencies, focusing on marketing and lead generationWorks directly with clients to sell policies and manage accounts
Employer & Industry UsageInsurance companies, marketing firmsIndependent agencies, insurance carriers

While both roles involve insurance, Insurance Marketing Reps focus on promoting and generating leads for insurance products, often working behind the scenes. Insurance Agents directly interact with clients to sell policies and provide service. Understanding these differences helps clarify career paths and job expectations in the insurance industry.

What are the key skills and qualifications needed to thrive as an Insurance Marketing Rep, and why are they important?

To thrive as an Insurance Marketing Rep, you need a strong understanding of insurance products, sales techniques, and market analysis, often supported by a bachelor’s degree in business or marketing. Familiarity with customer relationship management (CRM) software, digital marketing tools, and sometimes an insurance license is typically necessary. Excellent interpersonal skills, persuasive communication, and adaptability help set top performers apart in this role. These skills are crucial for building client relationships, driving sales, and effectively promoting insurance products in a competitive market.

What are some common challenges Insurance Marketing Representatives face when building relationships with new clients?

Insurance Marketing Representatives often encounter challenges such as overcoming client skepticism, differentiating their agency from competitors, and effectively communicating complex policy details. Building trust requires persistence, strong product knowledge, and excellent interpersonal skills. Reps typically address these hurdles by tailoring presentations to client needs, following up consistently, and leveraging digital marketing tools to maintain engagement. Collaboration with underwriters and account managers also helps ensure client questions are addressed quickly, fostering stronger long-term relationships.

What does an insurance marketing representative do?

An insurance marketing representative promotes insurance products to potential clients, builds relationships with agents and brokers, and develops marketing strategies to increase sales. They often use sales skills, industry knowledge, and marketing tools to reach target audiences and meet sales goals.

Is it hard to be an insurance sales rep?

Being an insurance sales representative can be challenging as it requires strong communication skills, persistence, and the ability to build client relationships. Success often depends on product knowledge, sales techniques, and meeting sales targets, which may involve working flexible hours and handling rejection.

How much does a 215 license make?

An insurance marketing representative with a 215 license typically earns between $40,000 and $70,000 annually, depending on experience, location, and sales performance. Commissions and bonuses can significantly increase total compensation, especially for those with strong sales skills and client networks.

What Does an Insurance Marketing Rep Do?

An insurance marketing rep works to meet designated sales quotas by customizing marketing strategies to sell insurance products to businesses or individuals on behalf of an insurance company. In this career, your responsibilities include building and maintaining customer relationships by cold calling or meeting with prospective or existing buyers and explaining and comparing insurance products and services. Additional duties require you to retain records and handle policy renewals. You may work with brokers and agents from the company you represent.

How much do top insurance sales reps make?

Top insurance marketing representatives can earn between $100,000 and $200,000 or more annually, often through a combination of base salary and commissions. High performers with strong sales skills and industry experience tend to achieve these higher earnings, especially in commission-based environments.
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Insurance Marketing Rep jobs near you
Commercial Lines Placement Specialist | Insurance Marketing Rep

Commercial Lines Placement Specialist | Insurance Marketing Rep

APR

Syracuse, NY • On-site

Full-time

Posted 15 days ago

Job description

Commercial Lines Insurance |Senior Placement Specialist |Senior Marketing Representative
Syracuse, NY Areas
Salary: 85k-115k

About the Role
A leading independent insurance agency is seeking an experienced and detail-oriented Commercial Marketing Representative to join its growing Commercial Lines team. This individual will be responsible for managing marketing efforts for new and renewal business, developing competitive coverage solutions, and maintaining strong carrier relationships.
The ideal candidate is proactive, organized, and thrives in a fast-paced environment where accuracy, collaboration, and client satisfaction are top priorities.

Key Responsibilities:

Client Account Management
  • Manage renewal marketing, comparisons, proposals, and binding for a designated book of commercial accounts.
  • Conduct new business marketing by identifying competitive carriers and coverage options that align with client needs.
  • Maintain strong working relationships with underwriters across multiple A-rated insurance carriers.
  • Serve as a marketing resource and liaison for Risk Consultants and Client Specialists.

Marketing Team Support

  • Recommend and implement process improvements to enhance client experience and marketing efficiency.
  • Assist with training and quality control within the marketing department.
  • Provide thought leadership, insights, and support on special projects.
  • Serve as coverage for other marketing representatives as needed.

Behavioral Competencies:

Accountability
  • Takes ownership of goals and deliverables while contributing to a high-performing team.
  • Demonstrates excellent time management and prioritization skills.
Growth & Improvement

  • Actively seeks opportunities to expand industry and product knowledge.
  • Earns trust and credibility through professionalism, ethical behavior, and collaboration with clients and carriers.

Qualifications

  • Bachelor’s Degree preferred.
  • 5+ years of experience in the insurance industry, specifically in commercial lines marketing.
  • NYS Property & Casualty License required.
  • Insurance designations (CIC, CISR, CLCS, CPCU, etc.) or advanced training preferred.
  • Proficiency in Microsoft Office Suite (Word and Excel required).
  • Experience with Applied Epic strongly preferred.
  • Excellent communication, organization, and relationship management skills.
  • Strong attention to detail and ability to multitask in a fast-paced environment.