An editorial director is in charge of editorial content for an advertising or media publication, either in print or online. They develop the overall direction of the publication and its content. All writing selected for the publication should fit in with the vision of the editorial director. Other responsibilities include managing vendor and community relationships and ensuring content is developed on schedule. People in this position often represent the company or publication and should have strong communication skills. Qualifications include a bachelor’s or master’s degree in journalism, English, marketing, or a related field and significant experience.