ZipRecruiter

Log In

1

Dtc Vp Jobs (NOW HIRING)

GELMART INDUSTRIES, INC.

VP OF MARKETING

Manhattan, NY · On-site

The Vice President of Marketing is a critical leadership role responsible for brand strategy, creative expression, marketing activations, and DTC growth performance across the portfolio, with primary ...

Gymreapers

VP of Marketing

Nampa, ID · On-site

Operating across DTC (Shopify), Amazon, and wholesale, we are a profitable, fast-growing business with a passionate community at our core. The Role The VP of Marketing is the senior-most marketing ...

Gymreapers

VP of Marketing

Nampa, ID · On-site

Operating across DTC (Shopify), Amazon, and wholesale, we are a profitable, fast-growing business with a passionate community at our core. The Role The VP of Marketing is the senior-most marketing ...

Gymreapers

VP of Marketing

Nampa, ID · On-site

$150 - $210/hr

Operating across DTC (Shopify), Amazon, and wholesale, we are a profitable, fast-growing business with a passionate community at our core. The Role The VP of Marketing is the senior-most marketing ...

L2 Brands

VP Marketing

Hanover, PA · On-site

Job Type Full-time Description Vice President of Marketing Hybrid (Hanover) Full-Time About L2 ... DTC Growth & Site Development - Lead DTC launch and redesign initiatives for Legacy and League ...

L2 Brands

VP Marketing

Plymouth Meeting, PA · On-site

Description: Vice President of Marketing | Hybrid (Blue Bell - Philadelphia Area ... DTC Growth & Site Development -- Lead DTC launch and redesign initiatives for Legacy and League ...

L2 Brands

VP Marketing

Plymouth Meeting, PA · On-site

Description Vice President of Marketing | Hybrid (Blue Bell - Philadelphia Area ) | Full-Time _____ ... DTC Growth & Site Development - Lead DTC launch and redesign initiatives for Legacy and League ...

BGBx

SVP, Management Supervisor (DTC)

New York, NY · On-site

... Vice President, Management Supervisor to lead key DTC healthcare accounts and drive integrated campaign excellence across a portfolio of brands. This individual will serve as a senior client lead and ...

L2 Brands

VP Marketing

Hanover, PA · On-site

Description Vice President of Marketing | Hybrid (Hanover) | Full-Time _____ About L2 Brands L2 ... DTC Growth & Site Development - Lead DTC launch and redesign initiatives for Legacy and League ...

Bask and Lather Co

VP, Integrated Marketing

Yonkers, NY · On-site

$230K - $265K/yr

The VP of Integrated Marketing will be responsible for translating company growth priorities ... Build launch playbooks that can scale across DTC, mass retail, marketplaces, specialty retail, and ...

Bask & Lather

VP, Integrated Marketing

Yonkers, NY · Remote

The VP of Integrated Marketing will be responsible for translating company growth priorities ... Build launch playbooks that can scale across DTC, mass retail, marketplaces, specialty retail, and ...

L2 Brands

VP Marketing

Plymouth Meeting, PA · On-site

Job Type Full-time Description Vice President of Marketing Hybrid (Blue Bell - Philadelphia Area ... DTC Growth & Site Development - Lead DTC launch and redesign initiatives for Legacy and League ...

L2 Brands

VP Marketing

Hanover, PA · On-site

Vice President of Marketing | Hybrid (Hanover) | Full-Time _____ About L2 Brands L2 Brands ... DTC Growth & Site Development -- Lead DTC launch and redesign initiatives for Legacy and League ...

Peace Out Inc

Sr VP, Finance & Operations

Altadena, CA · Remote

Distributed across Sephora, Amazon, DTC, international markets and specialty retail, the company is ... We are seeking a highly hands-on VP Finance to help strengthen the company's financial foundation ...

next page

Showing results 1-20

All JobsFinance and Insurance JobsAccounting JobsAccounting Professional JobsDtc Vp Jobs

Dtc Vp information

See salary details

$43.5K

$157.5K

$277.5K

How much do dtc vp jobs pay per year?

As of Aug 27, 2026, the average yearly pay for dtc vp in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What does a DTC VP do?

A DTC (Direct-to-Consumer) VP is a senior executive responsible for overseeing and driving the strategy, growth, and operations of a company's direct-to-consumer channels. This role typically involves managing e-commerce platforms, optimizing customer experience, leading cross-functional teams, and ensuring that marketing, sales, and customer service initiatives align with overall business goals. The DTC VP analyzes market trends, sets revenue targets, and works to expand the brand's reach and profitability through direct sales channels.

How does a DTC VP typically collaborate with marketing, product, and customer service teams to drive growth?

As a DTC VP, effective collaboration with marketing, product, and customer service teams is essential to ensure a seamless customer experience and drive business growth. You’ll frequently work with marketing to align campaigns with business goals, partner with product teams to inform product development based on customer feedback, and coordinate with customer service to address pain points and improve retention. Successful DTC VPs foster cross-functional communication, set shared KPIs, and often lead regular strategy meetings to keep all teams aligned and agile.

What are the key skills and qualifications needed to thrive as a DTC VP, and why are they important?

To thrive as a DTC VP (Direct-to-Consumer Vice President), you need expertise in digital marketing, e-commerce strategy, and business development, often supported by a relevant degree and significant leadership experience. Familiarity with CRM platforms, analytics tools, digital advertising systems, and e-commerce software like Shopify or Magento is typically required. Exceptional leadership, strategic thinking, and communication skills help drive cross-functional teams and adapt to rapidly changing consumer behaviors. These skills and qualities are critical for scaling direct-to-consumer channels, increasing revenue, and maintaining a competitive edge in the market.

What is the difference between Dtc Vp vs Dtc Director?

AspectDtc VpDtc Director
ResponsibilitiesOversees multiple departments, sets strategic vision, manages senior teamsManages specific departments or projects, implements strategies, reports to Vp
Required CredentialsTypically requires extensive experience, advanced degrees, leadership certificationsRelevant experience, industry-specific certifications, managerial skills
Work EnvironmentExecutive-level, strategic planning, cross-departmental collaborationOperational focus, team management, project execution

The Dtc Vp holds a higher strategic and leadership role compared to the Dtc Director, focusing on overarching company goals and cross-departmental leadership, while the Dtc Director manages specific teams and projects within their domain.

More about Dtc Vp jobs

What cities are hiring for Dtc Vp jobs?

Cities with the most Dtc Vp job openings:

What are the most commonly searched types of Dtc jobs?

The most popular types of Dtc jobs are:

What states have the most Dtc Vp jobs?

States with the most job openings for Dtc Vp jobs include:

What job categories do people searching Dtc Vp jobs look for?

The top searched job categories for Dtc Vp jobs are:

Dtc Vp jobs near you
Infographic showing various Dtc Vp job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.

VP OF MARKETING

Manhattan, NY • On-site

GELMART INDUSTRIES, INC.
5 - 10K employees
Learn more about GELMART INDUSTRIES, INC.external

Full-time

Re-posted 11 days ago

Job description


Title: Vice President of Marketing

Company: Rafar Group Companies & Affiliates

Reporting To: President, Rafar Group

Location: NYC office



About the Role

The Rafar Group is seeking a marketing visionary to help usher its growing portfolio of prestigious intimates and innerwear brands—including iconic American lingerie brand Hanky Panky—into their next era. The Vice President of Marketing is a critical leadership role responsible for brand strategy, creative expression, marketing activations, and DTC growth performance across the portfolio, with primary ownership of HankyPanky.com and Hanky Panky on Amazon.

This is a rare and exciting opportunity to help reposition and grow a heritage brand with global recognition, while contributing to the broader marketing vision of a multi-brand intimate apparel company. The role is both strategic and hands-on—setting long-range growth plans and delivering quarterly business results. The ideal candidate is a marketing generalist with proven experience across the full spectrum of marketing disciplines, from creative and brand to performance and analytics. They will have an exceptional taste level, a pulse on cultural trends, and the instincts to keep iconic brands relevant and desirable for a new generation of consumers.

The VP of Marketing reports to the President of The Rafar Group and oversees a nimble internal team and best-in-class external agency partners.


Key Responsibilities


Marketing Strategy & Budget

●       Create and own the annual marketing strategy and integrated marketing plan across brand, performance, and communications channels

●       Manage and allocate budget across all marketing functions, including creative production, paid media, PR, influencer, e-commerce, and Amazon

●       Maintain a detailed marketing calendar and ensure it is consistently updated and shared with all cross-functional partners

●       Translate brand and business objectives into clear seasonal marketing priorities with measurable KPIs

●       Report to senior leadership on marketing performance, budget pacing, and strategic recommendations on a regular cadence


DTC & Performance Marketing

●       Own P&L, revenue growth, and profitability metrics for DTC (i.e. HankyPanky.com) and Amazon channels

●       Oversee the end-to-end site experience, including functionality, merchandising, checkout, delivery, and customer service

●       Develop and execute a full-funnel digital marketing strategy that drives profitable customer acquisition and retention

●       Partner with agencies to execute a coordinated performance plan, inclusive of paid search, paid social, affiliate, email, and loyalty programs

●       Analyze reporting across digital channels to identify trends, improve KPIs, and optimize spend efficiency

●       Oversee Amazon marketing strategy and execution, ensuring strong visibility, conversion, and brand presentation on-platform


Brand Communications & Organic Marketing

Apply