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Dtc Vp Jobs (NOW HIRING)

Monrovia

Vice President, Sales

Dayton, OR

About the Role The VP, Sales plays a critical role in building sales strategies and positioning ... Oversee the DTC channel in partnership with Marketing, ensuring wholesale and direct channels ...

Kalon Executive Search

VP of E-Commerce

North Brunswick, NJ

$146K - $187K/yr

Vice President of E-Commerce Kalon Executive Search is partnering with a rapidly growing consumer ... Own all aspects of the DTC business, including Shopify operations, digital merchandising, customer ...

Kalon Executive Search

VP of E-Commerce

New Brunswick, NJ · On-site

$170K - $190K/yr

Vice President of E-Commerce Kalon Executive Search is partnering with a rapidly growing consumer ... Own all aspects of the DTC business, including Shopify operations, digital merchandising, customer ...

Peace Out Skincare

Sr VP, Finance & Operations

Altadena, CA · On-site

$190K - $220K/yr

Distributed across Sephora, Amazon, DTC, international markets and specialty retail, the company is ... We are seeking a highly hands-on VP Finance to help strengthen the company's financial foundation ...

Mars Men

VP of Growth

Charleston, WV · Remote

We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business. As our VP of Growth, you will own and scale the company's growth ...

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All JobsDtc Vp Jobs

Dtc Vp information

See salary details

$43.5K

$157.5K

$277.5K

How much do dtc vp jobs pay per year?

As of Aug 10, 2026, the average yearly pay for dtc vp in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What is the difference between Dtc Vp vs Dtc Director?

AspectDtc VpDtc Director
ResponsibilitiesOversees multiple departments, sets strategic vision, manages senior teamsManages specific departments or projects, implements strategies, reports to Vp
Required CredentialsTypically requires extensive experience, advanced degrees, leadership certificationsRelevant experience, industry-specific certifications, managerial skills
Work EnvironmentExecutive-level, strategic planning, cross-departmental collaborationOperational focus, team management, project execution

The Dtc Vp holds a higher strategic and leadership role compared to the Dtc Director, focusing on overarching company goals and cross-departmental leadership, while the Dtc Director manages specific teams and projects within their domain.

What does a DTC VP do?

A DTC (Direct-to-Consumer) VP is a senior executive responsible for overseeing and driving the strategy, growth, and operations of a company's direct-to-consumer channels. This role typically involves managing e-commerce platforms, optimizing customer experience, leading cross-functional teams, and ensuring that marketing, sales, and customer service initiatives align with overall business goals. The DTC VP analyzes market trends, sets revenue targets, and works to expand the brand's reach and profitability through direct sales channels.

How does a DTC VP typically collaborate with marketing, product, and customer service teams to drive growth?

As a DTC VP, effective collaboration with marketing, product, and customer service teams is essential to ensure a seamless customer experience and drive business growth. You’ll frequently work with marketing to align campaigns with business goals, partner with product teams to inform product development based on customer feedback, and coordinate with customer service to address pain points and improve retention. Successful DTC VPs foster cross-functional communication, set shared KPIs, and often lead regular strategy meetings to keep all teams aligned and agile.

What are the key skills and qualifications needed to thrive as a DTC VP, and why are they important?

To thrive as a DTC VP (Direct-to-Consumer Vice President), you need expertise in digital marketing, e-commerce strategy, and business development, often supported by a relevant degree and significant leadership experience. Familiarity with CRM platforms, analytics tools, digital advertising systems, and e-commerce software like Shopify or Magento is typically required. Exceptional leadership, strategic thinking, and communication skills help drive cross-functional teams and adapt to rapidly changing consumer behaviors. These skills and qualities are critical for scaling direct-to-consumer channels, increasing revenue, and maintaining a competitive edge in the market.
More about Dtc Vp jobs
What cities are hiring for Dtc Vp jobs? Cities with the most Dtc Vp job openings:
What are the most commonly searched types of Dtc jobs? The most popular types of Dtc jobs are:
What states have the most Dtc Vp jobs? States with the most job openings for Dtc Vp jobs include:
What job categories do people searching Dtc Vp jobs look for? The top searched job categories for Dtc Vp jobs are:
Dtc Vp jobs near you
Infographic showing various Dtc Vp job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 83% In-person, and 17% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.

Vice President, Sales

Monrovia

Dayton, OR

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Job description

About Us
At Monrovia we are dedicated to creating a more beautiful world by selecting and growing plants of superior quality. We know that creating a beautiful garden or landscape is about connecting to the beauty of nature. We use our hearts, minds, and hands to nurture plants for all types of landscapes. Our passion for plants, use of natural processes, and our years of experience result in plants that enable consumers to achieve a landscape of exceptional beauty and share in the joy that comes from creating healthy living spaces.
About the Role
The VP, Sales plays a critical role in building sales strategies and positioning Monrovia for the future. This leader owns the full commercial agenda — from long-range revenue planning and channel strategy to team development and key customer relationships — and serves as a senior cross-functional partner across Operations, Marketing, and Finance. The VP, Sales embodies Monrovia's Craftsman culture and upholds the company's commitment to growing beautifully, confidently, and responsibly.
What You’ll Do
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include, but are not limited to the following:
Strategy amp; Commercial Leadership
•Create and maintain a three-year sales plan that minimizes expenses and maximizes ROI to achieve the plan.
• Own and communicate the annual and long-range revenue forecast, including accountability for net sales targets by channel, region, and customer segment.
• Continuously assess market channel viability and recommend strategic pivots as needed to maintain competitive advantage.
• Recommend and support a competitive premium pricing strategy, including freight recovery modeling and managing customer-facing rate changes.
• Oversee the DTC channel in partnership with Marketing, ensuring wholesale and direct channels complement rather than conflict.
• Drive the featured plant and new variety commercialization process from introduction through sell through.
• Manage Monrovia's featured plant program to generate a competitive advantage in the marketplace.
• Develop and maintain broad and specific initiatives that position Monrovia as the premier ornamental horticulture brand.
Customer amp; Channel Management
•Develop and steward Monrovia's most strategic retail partnerships at the executive level, including key national and regional accounts.
• Assess and actively manage channel conflict, particularly as DTC and IGC relationships evolve.
• Represent Monrovia at key industry events, trade shows, and customer events, including the annual Expo and centennial celebrations.
• Communicate business expectations and results clearly and consistently to customers and internal stakeholders.
People amp; Culture
Work closely with regional sales coaches to oversee and continuously develop the sales team, driving sales figures, profitability, and individual growth.
• Recruit, develop, and retain regional sales coaches and the broader sales team, with explicit commitment to Monrovia's Craftsman culture.
• Build a coaching cadence that includes field rides, pipeline reviews, and individual development planning.
• Model leadership behaviors that demonstrate consistency, integrity, fairness, and a steadfast resolve to achieve excellence
Cross-Functional Leadership
Partner closely with Operations to align sales commitments with production availability and quality standards.
• Collaborate with Marketing on consumer insights, sell-through data, and campaign execution.
• Provide structured input to the S&OP process to balance demand signals against nursery capacity.
• Support Monrovia's mission and strategic priorities through active engagement across all company functions
Metrics amp; Reporting
• Define and track KPIs beyond top-line revenue, including sell-through rates, account retention, new door growth, and margin by channel.
• Report regularly to the President amp; CEO and Board on sales performance, market conditions, and strategic risks.
Travel amp; Operations
Travel nationally (estimated 30–40%) to engage with the sales team, key customers, and Monrovia's nursery operations in California, Oregon, and Georgia.
• Perform other duties as assigned in support of Monrovia's mission and strategic priorities.
SUPERVISION
Received: Reports directly to the President amp; CEO. Exercised: Sales Team, including regional sales coaches.
Who You Are
• Excellent oral and written communication skills and excellent listening skills.
• Excellent team management and management development skills.
• Excellent meeting development and facilitation skills.
• Leadership behaviors that demonstrate consistency, integrity, fairness, and a steadfast resolve to achieve excellence.
• Strong team player that supports team wins over personal aggrandizement.
• Proficient in current technology platforms and tools, with the ability to quickly adopt new systems as needed.
• Strong analytical capability to study complex data sets and solve problems.
• Good at planning, executing, and meeting goals.
• Valid state driver's license with acceptable driving record.
• Functional use of Microsoft Office Suite, particularly Excel, Word, and Outlook.
• At least 15 years of experience in an executive sales management capacity.
• Experience with agricultural, horticultural, or related fields is advantageous, experience with seasonal products a plus.
• Demonstrated success managing complex, multi-channel sales organizations.
• Experience with key account management at the national or regional retail level preferred
Benefits at Monrovia
  • Competitive salary and annual bonus opportunity.
  • Comprehensive benefits package - medical, dental, and vision coverage for employees and dependents.
  • 401(k) retirement plan with employer match.
  • Generous paid time off program and paid company holidays.
  • Employee plant and product discount across all locations.
  • Professional development support including certification reimbursement and conference attendance.
  • A value-driven culture that genuinely believes people and plants both need the right conditions to grow.
  • You’ll be able to purchase Monrovia plants for your own garden at 20% off wholesale prices.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus, with or without a reasonable accommodation. Must be able to lift up to 35 pounds at a time.
WORK ENVIRONMENT
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be exposed to weather conditions. The noise level in the work environment is usually moderate.
Monrovia is an Equal Opportunity Employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

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