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Director Dtc Jobs (NOW HIRING)

My Amazon Guy

DTC Team Lead

Atlanta, GA · Remote

$65K - $80K/yr

The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client's DTC program ...

Life360

Director, DTC Growth and Web Experience

$156K - $231K/yr

As the Director, DTC Growth & Web Experience you will be responsible for implementing the global eCommerce strategy to unlock the next phase of growth for Life360's DTC business. You will apply a ...

Life360

Director, DTC Growth and Web Experience

$156K - $231K/yr

As the Director, DTC Growth & Web Experience you will be responsible for implementing the global eCommerce strategy to unlock the next phase of growth for Life360's DTC business. You will apply a ...

ESPN

Bundle Growth Senior Manager

Manhattan, NY

$121K - $162K/yr

This role reports to the Senior Director, DTC Marketing. This role is based in New York, NY. Responsibilities: * Lead the marketing strategies of bundle and add-on positioning across ESPN DTC ...

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Director Dtc information

What is a director of DTC?

A Director of DTC (Direct-to-Consumer) is a senior executive responsible for developing and leading a company's direct sales strategies to consumers, often through e-commerce platforms, digital marketing, and customer experience management. They oversee all aspects of the DTC business, including sales, marketing, product launches, and customer retention initiatives. Their goal is to maximize revenue and brand loyalty by creating seamless and engaging consumer journeys. This role typically collaborates closely with product, marketing, technology, and fulfillment teams to ensure the success of direct sales channels.

How does a director of DTC typically collaborate with marketing, sales, and product teams to drive direct-to-consumer growth?

A Director of DTC (Direct-to-Consumer) works closely with marketing, sales, and product teams to develop integrated strategies that increase consumer engagement and sales through direct channels. This collaboration often involves aligning on campaign planning, customer experience initiatives, and feedback loops to ensure product offerings meet market demands. Directors frequently lead cross-functional meetings, analyze consumer data with marketing, and coordinate with sales to optimize conversion funnels. Strong communication and a collaborative mindset are essential, as the role requires balancing diverse team perspectives to achieve unified DTC goals.

What are the key skills and qualifications needed to thrive as a director of direct-to-consumer (DTC), and why are they important?

To thrive as a Director of DTC, you need expertise in e-commerce strategy, digital marketing, data analytics, and a proven track record in driving online sales, often supported by a degree in business, marketing, or a related field. Familiarity with e-commerce platforms (such as Shopify or Magento), CRM systems, and digital advertising tools is typically essential. Strong leadership, cross-functional collaboration, and strategic communication skills set top performers apart in this role. These capabilities are crucial for optimizing customer experience, maximizing revenue growth, and steering organizational success in a highly competitive digital marketplace.
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Infographic showing various Director Dtc job openings in the United States as of August 2026, with employment types broken down into 2% As Needed, 83% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

DTC Team Lead

My Amazon Guy

Atlanta, GA • Remote

$65K - $80K/yr

Full-time

Re-posted 5 days ago

Job description

This is a remote position.

The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts.

As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with the company's growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed.

Key Responsibilities
  • Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.
  • Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.
  • Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.
  • Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
  • Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.


Requirements
  • Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
  • Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
  • Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
  • Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
  • Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
  • 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
  • Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Creative thinker with the ability to balance innovation with performance-driven execution.
  • Data-driven mindset with sharp analytical and optimization skills.
  • Exceptional organizational skills with the ability to prioritize across a large client portfolio.
  • Adaptability to thrive in a fast-paced, constantly evolving DTC environment.
  • Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.

Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
  • Camera with at least 1080p resolution

Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  • Opportunities for professional development and career advancement