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Director Dtc Jobs (NOW HIRING)

My Amazon Guy

DTC Team Lead

Atlanta, GA · Remote

$65K - $80K/yr

The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client's DTC program ...

Hadley Designs

Director of DTC Growth

As Director of DTC Growth, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership. Your key focus will be growing our ecommerce business to ...

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Director Dtc information

What are the key skills and qualifications needed to thrive as a Director of Direct-to-Consumer (DTC), and why are they important?

To thrive as a Director of DTC, you need expertise in e-commerce strategy, digital marketing, data analytics, and a proven track record in driving online sales, often supported by a degree in business, marketing, or a related field. Familiarity with e-commerce platforms (such as Shopify or Magento), CRM systems, and digital advertising tools is typically essential. Strong leadership, cross-functional collaboration, and strategic communication skills set top performers apart in this role. These capabilities are crucial for optimizing customer experience, maximizing revenue growth, and steering organizational success in a highly competitive digital marketplace.

How does a Director of DTC typically collaborate with marketing, sales, and product teams to drive direct-to-consumer growth?

A Director of DTC (Direct-to-Consumer) works closely with marketing, sales, and product teams to develop integrated strategies that increase consumer engagement and sales through direct channels. This collaboration often involves aligning on campaign planning, customer experience initiatives, and feedback loops to ensure product offerings meet market demands. Directors frequently lead cross-functional meetings, analyze consumer data with marketing, and coordinate with sales to optimize conversion funnels. Strong communication and a collaborative mindset are essential, as the role requires balancing diverse team perspectives to achieve unified DTC goals.

What is a Director of DTC?

A Director of DTC (Direct-to-Consumer) is a senior executive responsible for developing and leading a company's direct sales strategies to consumers, often through e-commerce platforms, digital marketing, and customer experience management. They oversee all aspects of the DTC business, including sales, marketing, product launches, and customer retention initiatives. Their goal is to maximize revenue and brand loyalty by creating seamless and engaging consumer journeys. This role typically collaborates closely with product, marketing, technology, and fulfillment teams to ensure the success of direct sales channels.
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Infographic showing various Director Dtc job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.
Director, DTC and Social Commerce

Director, DTC and Social Commerce

Church & Dwight Co., Inc.

Ewing, NJ • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Church & Dwight rating

8.2

Company rating: 8.2 out of 10

Based on 38 frontline employees who took The Breakroom Quiz

80th of 527 rated manufacturers

Job description

A collective energy and ambition. A place where you can make a real difference.
We're a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job Summary
Church & Dwight is seeking a Director, DTC and Social Commerce ,to join our team. The Director, DTC and Social Commerce is a commercial leader responsible for building and scaling Touchland's direct-to-consumer business across owned and social commerce channels.
About the Role
This role owns end-to-end P&L performance, with a specific mandate to transform TikTok Shop into a scalable growth engine while accelerating DTC revenue, customer acquisition, and lifetime value. This leader bridges creator-led commerce, digital experience, and enterprise growth strategy, ensuring TikTok Shop and DTC operate as an integrated demand engine across the broader omni-channel ecosystem.
Work Environment:
This role is open to both hybrid and remote candidates, with a preference for a hybrid work arrangement. The final work location arrangement will be determined during the interview process based on candidate location and business requirements.
Hybrid: If designated as hybrid, the role will be based in Ewing, NJ or New York City.
  • NYC requires in- person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.
  • Ewing, NJ requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Remote: If designated as remote, the role will be performed on a remote basis, with occasional in-person attendance required as business needs dictate.
Role Accountabilities and Responsibilities
P&L Ownership & Growth Leadership
  • Own and grow DTC and TikTok Shop P&L, including revenue, margin, demand creation, and operating expenses
  • Deliver against GMV, profitability, and customer growth targets
  • Develop forecasting frameworks, inventory planning, and financial models across both channels
  • Lead weekly/monthly business reviews with executive stakeholders

TikTok Shop Business Build & Scale
  • Own the end-to-end TikTok Shop business, including Seller Center operations, product setup, promotions, and performance optimization
  • Scale TikTok Shop from a channel into a repeatable, portfolio-level growth engine
  • Build and optimize the affiliate and creator ecosystem, including:
    • Creator recruitment, onboarding, and retention
    • Commission structures, incentives, and performance frameworks
    • Affiliate GMV, conversion, and ROI optimization
  • Lead marketplace operations including product listings, pricing, bundles, inventory, fulfillment coordination, and account health
  • Partner directly with TikTok to unlock platform growth programs, beta opportunities, and media support

Creator & Affiliate Ecosystem Development
  • Build a high-performing creator flywheel that drives always-on content and scalable demand
  • Establish frameworks for creator performance management, content optimization, and relationship development
  • Serve as senior point of contact for agencies, talent managers, and key creators
  • Drive authentic, conversion-focused content across tutorials, routines, and storytelling

DTC Strategy & Digital Commerce Leadership
  • Define and execute multi-year DTC growth strategy aligned with enterprise and brand priorities
  • Lead site merchandising, UX/UI optimization, and conversion improvement across digital properties
  • Own digital commercial planning, including product launches, promotional cadence, markdowns, and bundling strategies
  • Ensure best-in-class customer experience across the full funnel (browse → checkout → post-purchase)

Demand Generation & Performance Marketing Integration
  • Partner with media, marketing, and creative teams to align demand generation strategies with commerce goals
  • Drive lower-funnel performance (conversion, AOV, retention) across TikTok Shop and DTC
  • Leverage creator content and affiliate outputs to power paid media and growth loops
  • Ensure rigorous measurement of campaign performance and attribution

Data, Analytics & Insights
  • Own performance measurement across TikTok Shop and DTC, including:
    • GMV, conversion, engagement, CAC, AOV, LTV
  • Conduct deep-dive analysis to identify growth levers, optimize campaigns, and scale winning strategies
  • Translate insights into actionable recommendations across product, marketing, and merchandising
  • Build executive-level reporting and dashboards

Merchandising & Assortment Strategy
  • Develop channel-specific assortments optimized for TikTok Shop and DTC conversion
  • Lead SKU strategy, bundling, pricing, and promotional optimization
  • Align merchandising strategy with creator content, trends, and seasonal opportunities
  • Drive innovation across business models (subscriptions, trial flows, exclusive drops)

Leadership Profile
  • Strategic operator who can zoom out (vision) and dive deep (execution)
  • Builder mindset focused on creating scalable, repeatable systems
  • Customer-obsessed with strong instinct for trends and cultural relevance
  • High ownership, bias for action, and strong resilience
  • Strong communicator with executive presence

Education and Experience
  • Bachelor's degree in Business, Marketing, or related field
  • 10+ years of experience in digital commerce, social commerce, or eCommerce leadership
  • Proven track record of owning and scaling multi-million dollar digital P&Ls
  • Deep expertise in TikTok Shop, affiliate marketing, and creator ecosystems
  • Strong analytical capabilities with ability to translate data into business decisions
  • Experience managing cross-functional teams and complex stakeholder environments
  • Hands-on experience with eCommerce platforms, marketplace tools, and performance analytics
  • Ewing, NJ based hybrid role - requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays

Preferred Qualifications
  • Experience scaling TikTok Shop or social commerce from early-stage to meaningful revenue
  • Background in beauty, CPG, or consumer brands
  • Experience integrating DTC, marketplace, and retail strategies
  • Familiarity with Shopify, Amazon, or multi-channel commerce ecosystems
  • Existing network within creator or influencer ecosystems

Compensation and Benefits
The U.S. base salary range for this full-time position is $174,000-$247,700
This position is also eligible for a bonus.
As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.
The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.
#LI-Hybrid
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

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