Head Of Dtc Jobs (NOW HIRING)

WHERE YOU CONTRIBUTE

The Head of DTC Planning & Allocation ensures that the right product is in the right place at the right time across the Americas DTC fleet - maximizing full-price sell-through, elevating the consumer experience, and driving profitable growth. This role translates consumer, product, and commercial strategies into data-driven inventory and allocation plans that reinforce brand positioning, improve availability, and reduce markdown dependency.

Operating at the nexus of Merchandising, Retail Ops, Ecomm Trading, Demand Planning and Global Supply Chain, the role is critical in bringing to life a premium, consistent consumer experience while enabling regional financial performance. It achieves this by balancing product depth and breadth, improving inventory efficiency, strengthening allocation discipline, and enabling omnichannel capability across owned stores, outlets, concessions, and digital channels.

This role is open to candidates based in either Portland, OR (reporting into our downtown headquarters) or Los Angeles (reporting into our downtown LA showroom).

CORE ACCOUNTABILITIES

DTC Inventory Planning & Forecasting

• Build and manage DTC seasonal and in-season inventory plans aligned to assortment, pricing, and commercial strategy.
• Partner with Merchandising and Demand Planning to define demand signals per store/channel, informed by trends, consumer insight, historical performance, and planned trade activity.
• Own size-curve, flow, and depth recommendations for DTC.
• Identify risks and opportunities in inventory and recommend actions to optimize availability and margin.

Allocation, Replenishment & In-Season Management

• Lead allocation strategy across DTC channels to ensure optimal stock levels reflecting store tiering, consumer profile, and product lifecycle.
• Partner with Retail Ops and Ecomm Trading to manage in-season performance, reacting to demand shifts, sell-through trends, and promotional moments.
• Drive allocation discipline for icons, power franchises and priority categories, ensuring consistency with global guardrails.
• Support launch readiness by ensuring timely and accurate stock positioning for key stories, campaigns, and product drops.

Omnichannel Enablement & Consumer Experience

• Strengthen availability and fulfilment outcomes that elevate the consumer journey across DTC touchpoints.
• Support omnichannel capabilities including click-and-collect, ship-from-store and store-to-store transfers where applicable.
• Leverage consumer insight to inform assortment localization, replenishment trigger points and product flow.
• Ensure inventory availability supports premium service standards and storytelling.

Commercial Performance, Margin & Efficiency

• Monitor performance KPIs (sell-through, full-price mix, markdown rate, conversion, inventory turn) and drive actions to deliver targets.
• Recommend markdown and clearance actions within guardrails to optimize profitability while protecting brand equity.
• Partner with Finance, Merchandising and Demand Planning on Open-to-Buy, pricing governance moments and scenarios.
• Support reduction of aged stock through effective planning, lifecycle management and improved allocation.

Cross-functional Partnership & Ways of Working

• Act as the DTC inventory expert for the region, ensuring alignment across Merchandising, Retail Ops, Ecomm Trading, GSC and Demand Planning.
• Provide clear and timely communication on stock risks, opportunities, mitigations and required decisions.
• Strengthen planning capability across DTC teams, supporting data-driven decision making.
• Adopt standardised processes, tools and calendars that align with global ways of working.

KEY SKILLS & CAPABILITIES

Technical & Functional Expertise

• Deep expertise in DTC merchandise planning, allocation, replenishment and inventory management.
• Strong analytical capability with ability to interpret KPIs, consumer insight, demand data, traffic trends and store performance.
• Proficiency in planning systems, allocation tools and reporting platforms.
• Understanding of omnichannel operations and stock-flow requirements.

Consumer, Brand & Product Orientation

• Ability to plan and allocate with a consumer-first mindset - supporting product storytelling, brand elevation and premium experience.
• Appreciation of range architecture, franchise management and category roles.
• Ability to translate brand and product strategy into actionable planning decisions.

Leadership & Collaboration

• Skilled collaborator who can influence cross-functional partners to drive execution.
• Strong communicator able to simplify complex data into clear actions.
• Ability to coach others in planning and allocation best practices.

Data-driven & Strategic Thinking

• Strong scenario planning, problem solving and decision-making skills.
• Ability to operate at both strategic and detailed levels.
• Comfortable managing trade-offs across inventory, margin and experience.

Work Environment & Role Requirements

• Ability to work at a standard computer set up 40+ hours per week with or without accommodations.

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs.

BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE.

At DM your technical capability will go hand in hand with the below:

• Great relationship management that delivers results through effective teamwork
• You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same
• You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members
• You will take ownership for your own development, proactively seeking out feedback to build self-awareness
• You will bring the outside-in; you’ll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving
• You’ll lead the way and role model on all things DE&I & wellbeing

WHAT'S IN IT FOR YOU?

• Welcome to the brand pair of Docs
• Employee discount of 65% off footwear and 50% on accessories
• Early Friday finish in the summertime
• Hybrid work schedule
• Affordable & comprehensive Medical, Dental & Vision packages
• Our Employee Assistance Program – for when times might get tough
• 401(k) Pre-Tax and Roth Retirement savings plans
• DM Foundation, supporting and empowering our communities around the world
• Paid volunteer hours

PAY DETAILS

• $95,000 - $115,000 per year.
• Exact compensation may vary based on skills, experience, and location.

READY TO FILL YOUR BOOTS?

If you're excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we'd love to hear from you.

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.