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Director Performance Marketing Jobs (NOW HIRING)

O Positiv

Performance Marketing Lead

Santa Monica, CA · On-site

$110K - $130K/yr

Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce * 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or ...

Cariloha

Director of Performance Marketing

Sandy, UT · On-site +1

Role Overview The Director of Performance Marketing owns the overall customer acquisition and growth strategy across our family of brands. This leader is responsible for scaling profitable revenue ...

O POSITIV

Performance Marketing Lead

Santa Monica, CA · On-site

$110K - $130K/yr

Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce * 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or ...

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Director Performance Marketing information

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$34K

$104.4K

$181.5K

How much do director performance marketing jobs pay per year?

As of Jul 14, 2026, the average yearly pay for director performance marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Performance Marketing, and why are they important?

To thrive as a Director of Performance Marketing, you need deep expertise in digital marketing strategy, data analytics, and campaign optimization, usually backed by a relevant degree and substantial professional experience. Mastery of marketing platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and CRM systems, along with certifications such as Google Ads or Facebook Blueprint, is highly valued. Strong leadership, analytical thinking, and effective communication are standout soft skills for this role. These abilities are crucial for driving measurable business growth, managing high-performing teams, and adapting quickly to the evolving digital landscape.

How does a Director of Performance Marketing typically collaborate with other departments to achieve campaign goals?

A Director of Performance Marketing works closely with cross-functional teams such as creative, analytics, product, and sales to ensure campaigns align with broader business objectives. They regularly coordinate with creative teams to develop effective ad assets, partner with analytics to measure and optimize performance, and communicate with product managers to understand upcoming launches or promotions. This collaborative approach ensures that marketing strategies are data-driven, cohesive, and responsive to both customer needs and market trends. Effective communication and project management skills are essential to navigate these interdepartmental relationships and drive successful outcomes.

What does a Director of Performance Marketing do?

A Director of Performance Marketing is responsible for developing and overseeing digital marketing strategies that are focused on measurable results, such as lead generation, customer acquisition, and revenue growth. They manage campaigns across various channels, including paid search, social media, display advertising, and affiliate marketing, ensuring that each channel delivers optimal ROI. Additionally, they analyze campaign data, optimize budgets, and lead a team of marketers to achieve business objectives. Collaboration with other departments, such as sales and product teams, is also a key part of the role. Their main goal is to drive growth through data-driven decision making and continuous campaign optimization.

What is the difference between Director Performance Marketing vs Performance Marketing Manager?

AspectDirector Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experienceBachelor's in Marketing or related field; relevant experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in senior marketing teamsHands-on, campaign-focused, often in digital marketing teams
Industry UsageCommon in larger organizations and agenciesWidespread across companies of all sizes

The main difference between a Director Performance Marketing and a Performance Marketing Manager lies in scope and responsibility. The director focuses on strategic oversight and leadership, while the manager handles day-to-day campaign execution. Both roles require relevant marketing credentials and experience, but the director typically has a broader strategic role within the organization.

More about Director Performance Marketing jobs
What cities are hiring for Director Performance Marketing jobs? Cities with the most Director Performance Marketing job openings:
What are the most commonly searched types of Performance Marketing jobs? The most popular types of Performance Marketing jobs are:
What states have the most Director Performance Marketing jobs? States with the most job openings for Director Performance Marketing jobs include:
What job categories do people searching Director Performance Marketing jobs look for? The top searched job categories for Director Performance Marketing jobs are:
Director Performance Marketing jobs near you
Infographic showing various Director Performance Marketing job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Director, Performance Marketing & Digital Experience (Aurora (IL), United States)

Sonova AG

Aurora, IL • On-site

$163K - $200K/yr

Full-time

Posted 13 days ago

Job description

Director, Performance Marketing & Digital Experience
Company: AudioNova
Location: Aurora, Illinois (Hybrid)
Compensation: $163,000 - $200,000
Role Overview
AudioNova is seeking an experienced, data-driven Director of Performance Marketing & Digital Experience to lead our digital acquisition strategy across North America. This leader will own the performance of our digital acquisition engine-driving patient acquisition, appointment generation, website conversion, and marketing efficiency through best-in-class performance marketing and digital experiences.
This role is accountable for the strategy and execution of paid media, website performance, search, conversion optimization, attribution, and digital measurement. Working closely with Commercial, Analytics, CRM, Brand, Customer Experience, Operations, and external agency partners, this leader will continuously optimize the funnel to maximize business growth.
The ideal candidate combines deep expertise in performance marketing with strong commercial acumen, a passion for experimentation, and a track record of building high-performing teams and agency partnerships.
Key Responsibilities
Performance Marketing Strategy
  • Develop and execute AudioNova's acquisition strategy to drive new patient growth and revenue.
  • Own performance across paid media channels including search, social, display, video, and emerging digital platforms.
  • Manage significant media investments, continuously optimizing channel mix, audience strategy, and budget allocation to maximize business outcomes.
  • Establish annual digital growth plans, quarterly priorities, and performance targets aligned with commercial objectives.
  • Identify new opportunities to improve acquisition efficiency, scale demand generation, and accelerate growth.

Media Performance & Agency Leadership
  • Lead external media agency relationships, establishing clear accountability for performance, innovation, testing, and continuous improvement.
  • Drive rigorous media planning, campaign optimization, creative testing, and audience development.
  • Evaluate new platforms, technologies, and media opportunities that improve marketing effectiveness.
  • Ensure media investments are grounded in performance data, incrementality, and measurable business impact.

Website & Digital Experience
  • Own website performance and digital customer experience across all patient-facing digital properties.
  • Lead conversion rate optimization initiatives that improve appointment booking, lead generation, and patient engagement.
  • Partner with UX, Content, Product, and Technology teams to improve customer journeys and reduce friction throughout the digital experience.
  • Establish an ongoing experimentation roadmap including A/B testing, personalization, landing page optimization, and user experience improvements.

Search & Organic Growth
  • Lead SEO strategy to increase search visibility, organic traffic, and high-intent patient acquisition.
  • Partner with Brand and Content teams to develop educational, patient-focused content that supports both acquisition and long-term growth.
  • Continuously improve local search performance and digital discoverability across markets.

Digital Measurement & Optimization
  • Own digital performance measurement and reporting across acquisition channels.
  • Lead implementation and optimization of attribution capabilities, including offline conversion tracking and measurement improvements.
  • Partner closely with the Analytics team to translate performance insights into actionable optimization strategies.
  • Develop executive dashboards and performance reviews that clearly communicate business results, opportunities, and recommendations.

Cross-Functional Leadership
  • Partner with Commercial, Regional Marketing, CRM, Analytics, Customer Experience, Operations, and Technology teams to improve overall marketing effectiveness.
  • Support broader commercial initiatives by ensuring digital investments align with clinic capacity, operational readiness, and business priorities.
  • Influence enterprise digital strategy through strong collaboration, data-driven recommendations, and thought leadership.

Qualifications
Required
  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • 10+ years of progressive experience leading performance marketing, digital acquisition, or digital growth functions.
  • Proven success managing large digital media budgets with responsibility for customer acquisition, marketing efficiency, and business growth.
  • Deep expertise in paid media, website optimization, SEO, conversion rate optimization, attribution, and digital analytics.
  • Experience leading external agencies and cross-functional teams.
  • Strong commercial mindset with the ability to translate data into strategic business decisions.
  • Demonstrated success building and developing high-performing teams.
  • Excellent communication, executive presentation, and stakeholder management skills.

Preferred
  • Experience within healthcare, retail healthcare, consumer health, medical devices, or other multi-location service businesses.
  • Experience working across large regional or national organizations.
  • Familiarity with Google Analytics 4, Google Ads, Meta Ads Manager, Google Tag Manager, Looker, Adobe, Salesforce, or similar platforms.
  • Experience implementing offline conversion tracking, experimentation programs, and advanced attribution capabilities.

Success Metrics
  • Growth in digitally generated completed evaluations and appointments
  • Marketing efficiency (CAC, ROAS, and cost per completed evaluation)
  • Website conversion rate and digital appointment booking performance
  • Paid media performance against business objectives
  • Growth in qualified organic traffic and search visibility
  • Successful implementation and adoption of attribution and offline conversion measurement
  • Continuous improvement through testing, experimentation, and optimization
  • Team engagement, capability development, and agency performance

Why This Role Matters
At AudioNova, digital marketing is more than generating leads-it is how patients discover us, engage with us, and begin their hearing care journey.
As Senior Director of Performance Marketing & Digital Experience, you will lead one of the company's most important growth capabilities. You will shape how we invest in digital marketing, improve the patient experience, strengthen our measurement capabilities, and build a scalable digital acquisition engine that supports sustainable business growth across North America.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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