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$104.4K

$181.5K

How much do director performance marketing jobs pay per year?

As of May 28, 2026, the average yearly pay for director performance marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Performance Marketing, and why are they important?

To thrive as a Director of Performance Marketing, you need deep expertise in digital marketing strategy, data analytics, and campaign optimization, usually backed by a relevant degree and substantial professional experience. Mastery of marketing platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and CRM systems, along with certifications such as Google Ads or Facebook Blueprint, is highly valued. Strong leadership, analytical thinking, and effective communication are standout soft skills for this role. These abilities are crucial for driving measurable business growth, managing high-performing teams, and adapting quickly to the evolving digital landscape.

How does a Director of Performance Marketing typically collaborate with other departments to achieve campaign goals?

A Director of Performance Marketing works closely with cross-functional teams such as creative, analytics, product, and sales to ensure campaigns align with broader business objectives. They regularly coordinate with creative teams to develop effective ad assets, partner with analytics to measure and optimize performance, and communicate with product managers to understand upcoming launches or promotions. This collaborative approach ensures that marketing strategies are data-driven, cohesive, and responsive to both customer needs and market trends. Effective communication and project management skills are essential to navigate these interdepartmental relationships and drive successful outcomes.

What does a Director of Performance Marketing do?

A Director of Performance Marketing is responsible for developing and overseeing digital marketing strategies that are focused on measurable results, such as lead generation, customer acquisition, and revenue growth. They manage campaigns across various channels, including paid search, social media, display advertising, and affiliate marketing, ensuring that each channel delivers optimal ROI. Additionally, they analyze campaign data, optimize budgets, and lead a team of marketers to achieve business objectives. Collaboration with other departments, such as sales and product teams, is also a key part of the role. Their main goal is to drive growth through data-driven decision making and continuous campaign optimization.

What is the difference between Director Performance Marketing vs Performance Marketing Manager?

AspectDirector Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experienceBachelor's in Marketing or related field; relevant experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in senior marketing teamsHands-on, campaign-focused, often in digital marketing teams
Industry UsageCommon in larger organizations and agenciesWidespread across companies of all sizes

The main difference between a Director Performance Marketing and a Performance Marketing Manager lies in scope and responsibility. The director focuses on strategic oversight and leadership, while the manager handles day-to-day campaign execution. Both roles require relevant marketing credentials and experience, but the director typically has a broader strategic role within the organization.

More about Director Performance Marketing jobs
What cities are hiring for Director Performance Marketing jobs? Cities with the most Director Performance Marketing job openings:
What are the most commonly searched types of Performance Marketing jobs? The most popular types of Performance Marketing jobs are:
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Director Performance Marketing jobs near you
Infographic showing various Director Performance Marketing job openings in the United States as of May 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.
Director, Performance Marketing (Hands-On)

Director, Performance Marketing (Hands-On)

Swell Media

Kansas City, MO • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago

Job description

Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
  • Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
  • Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
  • Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
  • Identify and unlock growth opportunities across the broader holding company's capabilities (brand, creative, analytics, CRM)

Performance Strategy (Ecommerce & Lead Gen Focus)
  • Architect and oversee full-funnel, audience-led strategies tailored to:
  • Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
  • Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
  • Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
  • Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
  • Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
  • Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies

Channel & Platform Leadership
  • Oversee execution across all core performance channels:
  • Primary - paid search, paid social
  • Secondary - programmatic, affiliate, CTV, and emerging platforms
  • Maintain deep expertise across key platforms:
  • Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
  • Meta, TikTok, LinkedIn, and programmatic ecosystems
  • Lead advanced capabilities across:
  • Feed optimization and automation (critical for ecommerce scale)
  • Creative testing frameworks and iteration velocity
  • Signal development, audience modeling, and incrementality

Data, Measurement & Martech
  • Own the measurement framework and marketing technology ecosystem, including:
  • GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
  • Attribution models, incrementality testing, and offline conversion tracking
  • Reporting and visualization (e.g., Looker Studio)
  • Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
  • Drive a culture of testing, experimentation, and continuous optimization

Team Leadership & Challenger Culture
  • Build, lead, and mentor high-performing, performance-driven teams across levels
  • Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
  • Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
  • Develop scalable frameworks, playbooks, and training to elevate team performance and consistency

Operational & Financial Leadership
  • Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
  • Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
  • Partner with executive leadership on resource planning, staffing, and operational efficiency
  • Build systems that enable scalable growth without sacrificing performance quality

Holding Company Integration
  • Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
  • Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
  • Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
  • Help position the agency as a modern, performance-first leader within the holding company ecosystem

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • 8+ years of experience in performance marketing, with leadership roles in an agency environment
  • Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
  • Deep expertise across paid media platforms, analytics, and marketing technology
  • Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
  • Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
  • Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
  • Strong track record in new business, client growth, and senior stakeholder management
  • Experience operating within or alongside integrated media organizations or holding companies preferred
  • Exceptional leadership, strategic thinking, and communication skills

Total Perks Package
  • The chance to be a part of a growing company and the next success story
  • Amazing opportunities for career development
  • Recognition programs
  • Employee referral bonus
  • Hybrid work schedule; 2 days in the office, 3 days working from home
  • Fun and collaborative work environment
  • Casual dress code
  • Insurance Coverage (medical, dental, vision, life, and disability)
  • 401(k) retirement plan, with employer 4% match
  • Work/life benefits, including mental health and wellbeing support
  • Flexible Time Off Policy
  • Paid holidays, including agency soft closing Christmas Eve-New Year's Day
  • Paid leave options, including sick leave, medical leave for self and family, and parental leave

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