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Director Performance Marketing Jobs (NOW HIRING)

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Director Performance Marketing information

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$34K

$104.4K

$181.5K

How much do director performance marketing jobs pay per year?

As of Jul 14, 2026, the average yearly pay for director performance marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Performance Marketing, and why are they important?

To thrive as a Director of Performance Marketing, you need deep expertise in digital marketing strategy, data analytics, and campaign optimization, usually backed by a relevant degree and substantial professional experience. Mastery of marketing platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and CRM systems, along with certifications such as Google Ads or Facebook Blueprint, is highly valued. Strong leadership, analytical thinking, and effective communication are standout soft skills for this role. These abilities are crucial for driving measurable business growth, managing high-performing teams, and adapting quickly to the evolving digital landscape.

How does a Director of Performance Marketing typically collaborate with other departments to achieve campaign goals?

A Director of Performance Marketing works closely with cross-functional teams such as creative, analytics, product, and sales to ensure campaigns align with broader business objectives. They regularly coordinate with creative teams to develop effective ad assets, partner with analytics to measure and optimize performance, and communicate with product managers to understand upcoming launches or promotions. This collaborative approach ensures that marketing strategies are data-driven, cohesive, and responsive to both customer needs and market trends. Effective communication and project management skills are essential to navigate these interdepartmental relationships and drive successful outcomes.

What does a Director of Performance Marketing do?

A Director of Performance Marketing is responsible for developing and overseeing digital marketing strategies that are focused on measurable results, such as lead generation, customer acquisition, and revenue growth. They manage campaigns across various channels, including paid search, social media, display advertising, and affiliate marketing, ensuring that each channel delivers optimal ROI. Additionally, they analyze campaign data, optimize budgets, and lead a team of marketers to achieve business objectives. Collaboration with other departments, such as sales and product teams, is also a key part of the role. Their main goal is to drive growth through data-driven decision making and continuous campaign optimization.

What is the difference between Director Performance Marketing vs Performance Marketing Manager?

AspectDirector Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experienceBachelor's in Marketing or related field; relevant experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in senior marketing teamsHands-on, campaign-focused, often in digital marketing teams
Industry UsageCommon in larger organizations and agenciesWidespread across companies of all sizes

The main difference between a Director Performance Marketing and a Performance Marketing Manager lies in scope and responsibility. The director focuses on strategic oversight and leadership, while the manager handles day-to-day campaign execution. Both roles require relevant marketing credentials and experience, but the director typically has a broader strategic role within the organization.

More about Director Performance Marketing jobs
What cities are hiring for Director Performance Marketing jobs? Cities with the most Director Performance Marketing job openings:
What are the most commonly searched types of Performance Marketing jobs? The most popular types of Performance Marketing jobs are:
What states have the most Director Performance Marketing jobs? States with the most job openings for Director Performance Marketing jobs include:
Infographic showing various Director Performance Marketing job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $104,448 per year, or $50.2 per hour.
Senior Director, Performance Marketing

Senior Director, Performance Marketing

Metropolis

Los Angeles, CA โ€ข On-site

Full-time

Medical, Life, Retirement

Re-posted 9 days ago


Job description

Who we are
The real world is the next frontier, and at Metropolis, we are creating the artificial intelligence to make it responsive. We are pioneering the Recognition Economy - a future where mundane repetition disappears and being known unlocks access, comfort, and belonging everywhere you go. From transforming parking into a seamless drive-in, drive-out experience for millions of Members to expanding our intelligence layer across retail and hospitality, we are building a world that feels instinctive and magical. The future isn't coming; it's here, and we need builders, innovators, and problem solvers to help us create it.
Who you are
Metropolis is seeking a Senior Director, Performance Marketing obsessed with harnessing the power of artificial intelligence to redefine growth. You possess a demonstrated mastery of AI tools - from leveraging AI/AGO platforms like ChatGPT and Claude to architecting custom, agentic workflows - to drive outsized, measurable results. Your experience isn't just about managing channels; it's about building a future-proof, autonomous experimentation engine that uses data, computer vision, and real-time iteration to link Member exposure directly to transactions in the Recognition Economy. You thrive on the challenge of integrating complex AI systems into a holistic, closed-loop attribution model, proving partner value, and accelerating our expansion across parking, retail, and hospitality. You thrive in fast-moving environments, balancing quality with output, and you're energized by the opportunity to help shape and scale a function at a pivotal stage of growth. You care deeply about measurable business outcomes and will coordinate with each of our regions and divisions to drive standards and best practices.
What you'll do
  • Develop the worldwide, multi-channel strategy for capturing demand across the entire Metropolis network; this will likely comprise a mix of paid and organic efforts to drive maximum output
  • Develop AI-native, agentic workflows to activate our Member network, driving personalized, presence-based offers - like loyalty redemption at fueling stations or order recognition at QSR drive-thrus - to increase Member LTV and cross-vertical habituation
  • Architect and scale closed-loop attribution and media models that use computer vision data to directly link Member exposure to real-world transactions, accelerating partner value realization in new verticals like Hospitality
  • Build an autonomous experimentation engine that optimizes performance campaigns by generating, testing, and iterating on creative assets in real-time, focusing narratives on the irrefutable value proposition of the Recognition Economy and achieving high efficiency gains
  • Establish the structure and processes to operate a centralized performance marketing function with stakeholders across geographies and product lines
  • Collaborate cross-functionally to build and iterate on campaigns; partner closely with Growth stakeholders (including product line owners and leadership) to share learnings, brainstorm, and report out on results
  • Partner with Data to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the funnel
  • Pick up IC initiatives to maximize your impact
  • When necessary, effectively manage vendors to achieve our goals
What we're looking for
  • 8+ years of experience, with at least half as a Performance Marketing leader; people management experience
  • Demonstrated ability to own a budget and quantitatively justify campaign spend
  • Experience with commercial decision making
  • Demonstrated end-to-end project ownership
  • Clear communication, with the ability to easily modulate the message whether talking to an individual contributor or an executive
  • Track record of delivering outsized results by partnering with others cross-functionally
  • Best-in-class analytical skills to uncover insights and the courage to pivot strategy based on what is learned
  • Deep channel expertise spanning paid social platforms, AI / AGO, SEM, affiliate marketing, and/or landing page optimization
  • Agility and speed; ability to thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines
  • A keen business sense focused on creating financial impact for Metropolis
  • Experience leveraging AI tools to transform static workflows into responsive, high-output processes

4 Days in Office: Metropolis values in-person collaboration to drive innovation, strengthen culture, and enhance the Member experience. Our corporate team members hold to our office-first model, which requires employees to be on-site at least four days a week, fostering organic interactions that spark creativity and connection
When you join Metropolis, you'll join a team of world-class product leaders and engineers, building an ecosystem of technologies at the intersection of parking, mobility, and real estate. Our goal is to build an inclusive culture where everyone has a voice and the best idea wins. You will play a key role in building and maintaining this culture as our organization grows. The anticipated base salary for this position is $200,000.00 USD to $245,000.00 USD annually. The actual base salary offered is determined by a number of variables, including, as appropriate, the applicant's qualifications for the position, years of relevant experience, distinctive skills, level of education attained, certifications or other professional licenses held, and the location of residence and/or place of employment. Base salary is one component of Metropolis' total compensation package, which may also include access to or eligibility for healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, basic life insurance, a lucrative stock option plan, bonus plans, and more. #LI-KD1 #LI-Onsite
Metropolis may utilize an automated employment decision tool (AEDT) to assess or evaluate your candidacy for employment or promotion. AEDTs are used to assist in assessing a candidate's application relative to the required job qualifications and responsibilities listed in the job posting.
As part of this process, Metropolis retains data relevant to your candidacy, including personal information, for a period that is reasonably necessary for the use of the tool. If you are hired for the position, your data may become part of your employee records.
Metropolis Technologies is an equal opportunity employer. We make all hiring decisions based on merit, qualifications, and business needs, without regard to race, color, religion, sex (including gender identity, sexual orientation, or pregnancy), national origin, disability, veteran status, or any other protected characteristic under federal, state, or local law.