ZipRecruiter

Log In

1

Director Of Audience Development Jobs (NOW HIRING)

New York Post

This role will report into the Senior Director of Audience Development (California Post), working closely with cross-functional teams. The Social Media Manager - Page Six Hollywood will help lead our ...

WaitWhat

OR · On-site

Reporting to the Sr. Director of Marketing and Audience Development, you'll work cross-functionally with editorial, design, partnerships, production, and leadership, with significant autonomy.

WaitWhat

Audience and Events Marketing Manager

Reporting to the Sr. Director of Marketing and Audience Development, you'll work cross-functionally with editorial, design, partnerships, production, and leadership, with significant autonomy.

New Hampshire Public Radio

Chief Growth Officer

Concord, NH · On-site

$166K - $200K/yr

Your direct reports will include the Director of Audience Engagement, a Fundraising Systems Manager ... And you'll work with Development leaders to optimize the movement of audience members through the ...

Gannett Co., Inc.

News & Audience Director

Detroit, MI · On-site

Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication ... The news & audience director is a senior leadership role that reports to the newspaper's editor and ...

ALLEY THEATRE

Guest Services Manager

Houston, TX · On-site

$70K/yr

Director of Audience Experience OVERVIEW Founded in 1947 by Nina Vance, the Alley Theatre is a ... development objectives. * Oversee complimentary ticketing processes, including in-kind donations ...

next page

Showing results 1-20

All JobsDirector Of Audience Development Jobs

Director Of Audience Development information

See salary details

$16K

$95.7K

$178K

How much do director of audience development jobs pay per year?

As of Jul 5, 2026, the average yearly pay for director of audience development in the United States is $95,708.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What is the difference between Director Of Audience Development vs Content Marketing Manager?

AspectDirector Of Audience DevelopmentContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsAnalytics, audience segmentation, digital marketingContent creation, SEO, branding
Work EnvironmentMarketing, digital media teamsContent teams, marketing departments
Industry UsageMedia, publishing, digital platformsBrands, agencies, media companies

The main difference is that the Director Of Audience Development focuses on expanding and engaging the audience through strategic initiatives, while the Content Marketing Manager concentrates on creating content to attract and convert customers. Both roles require digital marketing skills but serve different aspects of audience and content strategy.

What does a Director of Audience Development do?

A Director of Audience Development is responsible for growing and engaging an organization's target audience across various platforms. They develop strategies to attract new audiences, retain existing ones, and increase overall engagement, often using data analytics, content optimization, and marketing campaigns. This role typically collaborates closely with editorial, marketing, and product teams to ensure content and messaging are aligned with audience interests and business goals. The Director also monitors trends and uses insights to adjust tactics for maximum impact.

What are the key skills and qualifications needed to thrive as a Director Of Audience Development, and why are they important?

To thrive as a Director Of Audience Development, you need expertise in audience analytics, digital marketing, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (such as Google Analytics), CRM systems, social media management tools, and SEO best practices is essential. Outstanding leadership, creative thinking, and strong interpersonal communication enable effective team management and cross-departmental collaboration. These skills are crucial for growing and engaging audiences, optimizing content reach, and driving organizational success in a competitive digital landscape.

How does a Director of Audience Development typically collaborate with marketing and editorial teams to drive growth?

A Director of Audience Development works closely with both marketing and editorial teams to create and execute strategies that attract, engage, and retain audiences across digital platforms. This often involves aligning content initiatives with audience insights, coordinating campaigns, and leveraging analytics to inform decisions. Regular cross-departmental meetings and data sharing are common, ensuring goals are unified and initiatives are mutually supportive. By fostering this collaboration, the Director helps maximize audience reach and engagement while supporting broader organizational objectives.
More about Director Of Audience Development jobs
What cities are hiring for Director Of Audience Development jobs? Cities with the most Director Of Audience Development job openings:
What states have the most Director Of Audience Development jobs? States with the most job openings for Director Of Audience Development jobs include:
What job categories do people searching Director Of Audience Development jobs look for? The top searched job categories for Director Of Audience Development jobs are:
Director Of Audience Development jobs near you
Infographic showing various Director Of Audience Development job openings in the United States as of June 2026, with employment types broken down into 82% Full Time, and 18% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $95,708 per year, or $46 per hour.

Director, Audience Analytics

Omnicom Media

New York, NY • On-site

Other

Medical, Dental, Life, Retirement

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

Position Overview:

The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands-on-keys in our audience tools to deliver on client objectives.

Responsibilities:

  • Audience Analytics & Performance Strategy:
    • Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
    • Identify and analyze key audience trends and insights relevant to the client's industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development
    • Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
    • Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.
  • Performance Campaign Planning & Execution:
    • Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
    • Work with activation teams to ensure effective audience targeting across addressable platforms.
    • Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
    • Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
  • Client Relationship & Management:
    • Serve as a key point of contact for client stakeholders, building strong relationships.
    • Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
    • Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
    • Proactively identify client needs and opportunities to enhance audience analytics and drive business growth
  • Team Leadership & Mentorship:
    • Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
    • Oversee project execution, ensuring timely delivery and adherence to quality standards for performance-driven campaigns.
    • Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
    • Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.

Required Skills & Experience:

  • 7+ years of experience in audience strategy, data analytics, paid media or performance marketing
  • Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.
  • Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
  • Excellent communication, presentation, and interpersonal skills.
  • Proven ability to manage projects and lead teams.
  • Strong client management skills.
  • Analytical and problem-solving skills, with a focus on using data to drive performance improvements.

Desired Skills:

  • Experience working in marketing, media or related discipline at a client or agency servicing major clients
  • Experience with SQL or other data querying languages.
  • Certifications in programmatic advertising or social media marketing 
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.   

Employment Transparency

It is the our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

Apply