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Director Of Audience Development Jobs in Georgia

Trinity Health

Director of Development

Atlanta, GA · On-site

Position Purpose Mercy Care is seeking an accomplished and mission-driven Director of Development to lead all fundraising and philanthropic engagement strategies in support of our $35 million ...

Trinityhealth

Director of Development

Atlanta, GA · On-site

Position Purpose Mercy Care is seeking an accomplished and mission-driven Director of Development to lead all fundraising and philanthropic engagement strategies in support of our $35 million ...

Trinity Health

Director of Development

Atlanta, GA · On-site

Position Purpose Mercy Care is seeking an accomplished and mission-driven Director of Development to lead all fundraising and philanthropic engagement strategies in support of our $35 million ...

SitelogIQ

Director of Business Development

Atlanta, GA · On-site +1

The Director of Business Development will lead sales efforts for K12 schools throughout the state of Georgia. These are large, sophisticated construction projects that require a complex selling ...

SitelogIQ

Director of Business Development

Atlanta, GA · On-site

$140 - $190/hr

The Director of Business Development will lead sales efforts for K12 schools throughout the state of Georgia. These are large, sophisticated construction projects that require a complex selling ...

SitelogIQ

Director of Business Development

Atlanta, GA · On-site

The Director of Business Development will lead sales efforts for K12 schools throughout the state of Georgia. These are large, sophisticated construction projects that require a complex selling ...

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Director Of Audience Development information

See Georgia salary details

$13.5K

$80.8K

$150.3K

How much do director of audience development jobs pay per year?

As of Sep 5, 2026, the average yearly pay for director of audience development in Georgia is $80,814.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $96,700.00 per year, depending on experience, location, and employer.

What does a director of audience development do?

A Director of Audience Development is responsible for growing and engaging an organization's target audience across various platforms. They develop strategies to attract new audiences, retain existing ones, and increase overall engagement, often using data analytics, content optimization, and marketing campaigns. This role typically collaborates closely with editorial, marketing, and product teams to ensure content and messaging are aligned with audience interests and business goals. The Director also monitors trends and uses insights to adjust tactics for maximum impact.

What are the key skills and qualifications needed to thrive as a director of audience development, and why are they important?

To thrive as a Director Of Audience Development, you need expertise in audience analytics, digital marketing, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (such as Google Analytics), CRM systems, social media management tools, and SEO best practices is essential. Outstanding leadership, creative thinking, and strong interpersonal communication enable effective team management and cross-departmental collaboration. These skills are crucial for growing and engaging audiences, optimizing content reach, and driving organizational success in a competitive digital landscape.

How does a director of audience development typically collaborate with marketing and editorial teams to drive growth?

A Director of Audience Development works closely with both marketing and editorial teams to create and execute strategies that attract, engage, and retain audiences across digital platforms. This often involves aligning content initiatives with audience insights, coordinating campaigns, and leveraging analytics to inform decisions. Regular cross-departmental meetings and data sharing are common, ensuring goals are unified and initiatives are mutually supportive. By fostering this collaboration, the Director helps maximize audience reach and engagement while supporting broader organizational objectives.

What is the difference between Director Of Audience Development vs Content Marketing Manager?

AspectDirector Of Audience DevelopmentContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsAnalytics, audience segmentation, digital marketingContent creation, SEO, branding
Work EnvironmentMarketing, digital media teamsContent teams, marketing departments
Industry UsageMedia, publishing, digital platformsBrands, agencies, media companies

The main difference is that the Director Of Audience Development focuses on expanding and engaging the audience through strategic initiatives, while the Content Marketing Manager concentrates on creating content to attract and convert customers. Both roles require digital marketing skills but serve different aspects of audience and content strategy.

What are popular job titles related to Director Of Audience Development jobs in Georgia?

For Director Of Audience Development jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Director Of Audience Development jobs in Georgia look for?

The top searched job categories for Director Of Audience Development jobs in Georgia are:

What cities in Georgia are hiring for Director Of Audience Development jobs?

Cities in Georgia with the most Director Of Audience Development job openings:

Director Of Audience Development jobs near you
Infographic showing various Director Of Audience Development job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $80,814 per year, or $38.9 per hour.

Manager, Audience Development, Social & Video - WSB TV

Cox Media Group

Atlanta, GA

Full-time

Re-posted 10 days ago

Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

47th of 78 rated media

Job description

Location: GA-Atlanta

Job Title:  Manager, Audience Development, Social & Video - WSB TV

Position Overview

WSB-TV, one of the top newsrooms in the nation, is seeking a Manager of Audience Development for Video & Social Media to lead the newsroom’s strategy for growing engagement across social and digital platforms, vertical video, and streaming products.

This role partners directly with reporters, anchors, producers, assignment editors, and digital teams to expand audience reach and strengthen connections between social platforms, WSB-TV newscasts, and

streaming channels.

The ideal candidate understands how to turn breaking news, enterprise reporting, and community storytelling into platform-native video experiences that grow loyalty and drive measurable audience behavior across broadcast, digital, and OTT.

Essential Duties and Responsibilities
  • Lead newsroom strategy for Instagram Facebook video, Reels, TikTok, YouTube Shorts, YouTube, and emerging platforms
  • Identify daily opportunities for reporters and anchors to create vertical-first storytelling extensions and other video elements
  • Work directly with reporters and anchors to grow their individual audience impact
  • Ensure social content supports broadcast tune-in and streaming growth
  • Collaborate with producers and leadership to expand reach of WSB-TV streaming newscasts and live coverage
  • Identify opportunities to convert social viewers into streaming viewers
  • Support promotion of live breaking news across platforms in real time
  • Partner on strategies that extend reporter storytelling into OTT and continuous coverage environments
  • Provide guidance on framing stories for social platforms
  • Establish consistent posting strategies aligned with newsroom priorities
  • Build confidence and participation across experience levels  
  • Develop approaches that move audiences from social and digital platforms to linear newscasts and live streams
  • Oversees and executes short and long-term strategies to maximize engagement on all media platforms
  • Produce digital content, articles, and support the content center team
  • Understand and contribute to all content center operations
Minimum Qualifications
  • Bachelor’s degree or equivalent years of experience
  • 2+ years managing newsroom social platforms or audience strategy
  • Demonstrated success growing engagement through vertical video
  • Experience working in breaking-news environments
  • Strong editorial judgment
  • Experience analyzing platform performance metrics
  • Ability to collaborate across newsroom roles and priorities

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2241    #LI-Onsite

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