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Director Of Audience Development Jobs (NOW HIRING)

Hearst

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... Build strong relationships with staffers and foster their growth and development * Display ...

Hearst

Director of Audience

Dallas, TX · On-site

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... Build strong relationships with staffers and foster their growth and development * Display ...

WTWH Media LLC

B2B Audience Development Vice President

$160K - $175K/yr

Leadership Track Record: 3+ years of direct people management experience. You know how to motivate ... As our VP of Audience Development, you will have the unique opportunity to shape both our physical ...

Fox

Audience Development Manager

Chicago, IL

$100K - $115K/yr

OVERVIEW OF THE COMPANY Fox TV Stations FOX Television Stations owns and operates 29 full power ... FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies ...

DDM GROUP LLC

Audience Development Manager

Atlanta, GA · On-site

The ideal candidate has a deep understanding of leveraging social media platforms such as Instagram ... on sponsorship, direct and programmatic deals * Collaborate with key stakeholders on email ...

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Director Of Audience Development information

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$16K

$95.7K

$178K

How much do director of audience development jobs pay per year?

As of Jul 5, 2026, the average yearly pay for director of audience development in the United States is $95,708.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What is the difference between Director Of Audience Development vs Content Marketing Manager?

AspectDirector Of Audience DevelopmentContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsAnalytics, audience segmentation, digital marketingContent creation, SEO, branding
Work EnvironmentMarketing, digital media teamsContent teams, marketing departments
Industry UsageMedia, publishing, digital platformsBrands, agencies, media companies

The main difference is that the Director Of Audience Development focuses on expanding and engaging the audience through strategic initiatives, while the Content Marketing Manager concentrates on creating content to attract and convert customers. Both roles require digital marketing skills but serve different aspects of audience and content strategy.

What does a Director of Audience Development do?

A Director of Audience Development is responsible for growing and engaging an organization's target audience across various platforms. They develop strategies to attract new audiences, retain existing ones, and increase overall engagement, often using data analytics, content optimization, and marketing campaigns. This role typically collaborates closely with editorial, marketing, and product teams to ensure content and messaging are aligned with audience interests and business goals. The Director also monitors trends and uses insights to adjust tactics for maximum impact.

What are the key skills and qualifications needed to thrive as a Director Of Audience Development, and why are they important?

To thrive as a Director Of Audience Development, you need expertise in audience analytics, digital marketing, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (such as Google Analytics), CRM systems, social media management tools, and SEO best practices is essential. Outstanding leadership, creative thinking, and strong interpersonal communication enable effective team management and cross-departmental collaboration. These skills are crucial for growing and engaging audiences, optimizing content reach, and driving organizational success in a competitive digital landscape.

How does a Director of Audience Development typically collaborate with marketing and editorial teams to drive growth?

A Director of Audience Development works closely with both marketing and editorial teams to create and execute strategies that attract, engage, and retain audiences across digital platforms. This often involves aligning content initiatives with audience insights, coordinating campaigns, and leveraging analytics to inform decisions. Regular cross-departmental meetings and data sharing are common, ensuring goals are unified and initiatives are mutually supportive. By fostering this collaboration, the Director helps maximize audience reach and engagement while supporting broader organizational objectives.
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What job categories do people searching Director Of Audience Development jobs look for? The top searched job categories for Director Of Audience Development jobs are:
Director Of Audience Development jobs near you
Infographic showing various Director Of Audience Development job openings in the United States as of June 2026, with employment types broken down into 82% Full Time, and 18% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $95,708 per year, or $46 per hour.

Director of Audience & Content

Blue Ridge Public Radio

Asheville, NC • On-site

$96K - $102K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Job description

Blue Ridge Public Radio (BPR), the nonprofit public media company of Western North Carolina, is searching for a Director of Audience & Content. The Director of Audience & Content sets strategic priorities and performance goals aligned to growing BPR's audience across multiple platforms. They lead multiplatform content strategy spanning broadcast, digital, social, podcasts, newsletters, and on-demand programming, and serve as the primary driver of audience development and engagement across BPR's services.
The Director of Audience & Content oversees the acquisition, scheduling, and promotion of all music and non-news content, directs on-air sound and imaging, and plays a key role in shaping BPR's relationship with the communities it serves. They partner with senior leaders in News, Development, and Business Sponsorship to ensure organizational strategies in on-air fundraising and community engagement are coordinated and effective.
The Director of Audience & Content supervises on-air, operations, and digital staff members, is a member of the Senior Leadership Team, and reports directly to BPR's CEO and General Manager.
Strongly Preferred Qualifications
  • Bachelor's degree in a related field or equivalent work experience.
  • Five (5) or more years of editorial or content leadership experience, with at least three (3) years in audience development, programming, or applicable management expertise.
  • Three (3) or more years of experience leading multiplatform content strategy, including digital, audio, social, and on-demand platforms.
  • Three (3) or more years of demonstrated experience in broadcast programming, on-air production, or content scheduling.
  • Proven ability to lead and develop creative teams, fostering collaboration within the organization and across external partners.
  • Experience with audience analytics and using data to drive content and engagement decisions.
Compensation
Annual salary range of $96,000-102,000 Commensurate with Experience
Benefits
Medical Insurance (80% paid), Dental Insurance (80% paid), Vision Insurance (80% paid), Short-term Disability, Long-term Disability, Life Insurance, Paid Vacation, Paid Sick Leave, Paid Holidays, 403(b) Retirement Plan with 5% Match, Phone/Internet Stipend, Employee Assistance Program (EAP)
Culture
Blue Ridge Public Radio (BPR) exists to provide Western North Carolinians with a deeper understanding of one another and the world - by being an essential, independent source of trusted news and cultural content.
BPR is an independent, nonprofit news and media organization producing award-winning journalism and cultural programming that inspires, informs, connects, and reflects the people and places of Western North Carolina. Our two broadcast services and digital platforms reach more than 650,000 people across 14 Appalachian counties.
BPR’s blind initial screening process helps ensure fairness in hiring. Personal identifiers (such as name, gender, age, race, and educational institutions) are removed from initial materials so our review focuses only on each candidate’s skills and experience. This is one of the ways that we actively advance diversity, equity, and inclusion across our operations. We strongly encourage applications from individuals who identify as members of traditionally underrepresented or underserved communities.
Responsibilities
What you'll do at BPR
Leadership
  • Set strategic priorities and performance goals for audience growth across broadcast, social, and digital platforms.
  • Determine and implement audience growth strategies across all platforms.
  • Serve on BPR's Senior Leadership Team, contributing to organization-wide strategic planning and direction.
  • Analyze and report on key audience metrics to inform content and audience development strategies aligned to advancing organizational goals.
  • Lead multiplatform content strategy, including podcasts, newsletters, on-demand programming, and emerging formats.
Management
  • Structure the department to meet the information and cultural needs of BPR's audience.
  • Recruit, retain, supervise, and coach a diverse team of announcers, producers, and hosts (approximately four); manage announcer scheduling.
  • Provide consistent airchecks for on-air hosts and announcers.
  • Provide annual performance reviews for direct reports.
  • Develop and manage the audience and content department budget, including making budgeting recommendations to supervisor on personnel decisions.
Audience Development and Engagement
  • Oversee strategy for stationality and promotion.
  • Work closely with the Director of Donor Engagement and relevant staff to execute on-air fundraising plans; direct the sound and tone of on-air fundraising, including business sponsorships
  • Work with team members to produce newsletters, align social media distribution, and advance SEO strategy.
  • In collaboration with the News Director, facilitate partnerships with other media organizations in the region and state.
  • Work with relevant staff to identify and build content and community-related partnerships and collaborations with other media and community organizations.
  • Oversee and/or directly manage BPR's participation in such collaborations.
  • Collaborate with NPR and other national outlets on content as appropriate.
Content Development and Programming
  • Create and sustain an inclusive, ongoing content development process that enables innovative ideas and inspires creative people.
  • Lead the editorial process, planning, and execution of all BPR original non-news content.
  • Coordinates the promotion of local and regional news and music content across multiple platforms and audiences; oversee the acquisition, scheduling, distribution, and promotion of all national music and news content; oversee program schedules for BPR's news and music services.
  • Review all sponsorship copy for FCC compliance, and on-sound.
  • Review all on-air copy for fundraising and facilitate coordination of on-air promotions.
  • Negotiate external content partnerships and work with the full BPR management team to develop business models that support content production.
  • Serve as backup host/announcer as needed.
Additional duties include:
  • Represent the station by attending BPR functions and participating in speaking engagements
  • Work extended hours as needed, including evenings and weekends
  • Regional and national travel as needed
  • All other duties as assigned

Requirements
Bachelor’s degree in related field or equivalent work experience
At least 5 years Leadership experience
Physically work in Asheville office (not remote)
Authorized to work in the US without sponsorship
Accept a background check to be performed
English
Knowledge in: Microsoft Office
Equal Opportunity Employer
Blue Ridge Public Radio is an equal opportunity employer and prohibits discrimination and harassment of any kind. All employment decisions at Blue Ridge Public Radio are based on qualifications, merit, and organizational needs, without regard to race, color, religion or belief, sex, gender identity, sexual orientation, generation, family or parental status, national origin, age, disability, military or veteran status, genetic information or any other characteristic protected by state or federal law.
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