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Director Of Audience Development Jobs (NOW HIRING)

Hearst

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... Build strong relationships with staffers and foster their growth and development * Display ...

Hearst Newspapers

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... Build strong relationships with staffers and foster their growth and development * Display ...

Hearst

Director of Audience

Dallas, TX · On-site

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... Build strong relationships with staffers and foster their growth and development * Display ...

Fox

Audience Development Manager

Chicago, IL

$100K - $115K/yr

OVERVIEW OF THE COMPANY Fox TV Stations FOX Television Stations owns and operates 29 full power ... FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies ...

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$16K

$95.7K

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How much do director of audience development jobs pay per year?

As of May 31, 2026, the average yearly pay for director of audience development in the United States is $95,708.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director Of Audience Development, and why are they important?

To thrive as a Director Of Audience Development, you need expertise in audience analytics, digital marketing, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (such as Google Analytics), CRM systems, social media management tools, and SEO best practices is essential. Outstanding leadership, creative thinking, and strong interpersonal communication enable effective team management and cross-departmental collaboration. These skills are crucial for growing and engaging audiences, optimizing content reach, and driving organizational success in a competitive digital landscape.

How does a Director of Audience Development typically collaborate with marketing and editorial teams to drive growth?

A Director of Audience Development works closely with both marketing and editorial teams to create and execute strategies that attract, engage, and retain audiences across digital platforms. This often involves aligning content initiatives with audience insights, coordinating campaigns, and leveraging analytics to inform decisions. Regular cross-departmental meetings and data sharing are common, ensuring goals are unified and initiatives are mutually supportive. By fostering this collaboration, the Director helps maximize audience reach and engagement while supporting broader organizational objectives.

What does a Director of Audience Development do?

A Director of Audience Development is responsible for growing and engaging an organization's target audience across various platforms. They develop strategies to attract new audiences, retain existing ones, and increase overall engagement, often using data analytics, content optimization, and marketing campaigns. This role typically collaborates closely with editorial, marketing, and product teams to ensure content and messaging are aligned with audience interests and business goals. The Director also monitors trends and uses insights to adjust tactics for maximum impact.

What is the difference between Director Of Audience Development vs Content Marketing Manager?

AspectDirector Of Audience DevelopmentContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsAnalytics, audience segmentation, digital marketingContent creation, SEO, branding
Work EnvironmentMarketing, digital media teamsContent teams, marketing departments
Industry UsageMedia, publishing, digital platformsBrands, agencies, media companies

The main difference is that the Director Of Audience Development focuses on expanding and engaging the audience through strategic initiatives, while the Content Marketing Manager concentrates on creating content to attract and convert customers. Both roles require digital marketing skills but serve different aspects of audience and content strategy.

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What cities are hiring for Director Of Audience Development jobs? Cities with the most Director Of Audience Development job openings:
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What job categories do people searching Director Of Audience Development jobs look for? The top searched job categories for Director Of Audience Development jobs are:
Director Of Audience Development jobs near you
Infographic showing various Director Of Audience Development job openings in the United States as of May 2026, with employment types broken down into 80% Full Time, and 20% Part Time. Highlights an 100% In-person job distribution, with an average salary of $95,708 per year, or $46 per hour.
Director, Audience Development

Director, Audience Development

McAfee Corp.

New York, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Job description

Job Title:
Director, Audience Development
Role Overview:
The Director of Audience Development is responsible for driving scalable, efficient customer growth for McAfee through data-driven acquisition strategies across owned channels. This role leads the development and optimization of full-funnel acquisition programs, leveraging audience insights, performance analytics, and experimentation to increase reach, conversion, and customer lifetime value. Reporting to the VP, Customer Acquisition, this role will work closely with paid media, brand, product, and analytics, ensuring acquisition efforts align with McAfee's business objectives while upholding the trust and integrity of the McAfee brand.
This is a Hybrid position located in New York, New York. We value in-office collaboration and meaningful interactions, so expect that you will be in the office 1-2 times a week or on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to the New York office and are not offering relocation assistance at this time.
About the role:
Strategy & Planning
  • Develop and own the integrated organic marketing strategy
  • Translate business objectives into channel-specific roadmaps and measurable KPIs
  • Ensure messaging consistency and brand alignment across all owned media
  • Identify growth opportunities through audience insights, and performance trends

Landing Page Optimization & Site Experience
  • Drive a robust learning agenda to ensure that landing pages continue to convert new customer at effective rates
  • Work with cross-channel collaborators to map landing pages to customer segments and channels
  • Use strong customer segment and intent instincts combined with dynamic, personalized and scalable approaches to maximize CRO
  • Consider and evolve overall site experience and the right balance between learning and exploration vs. Direct conversion

Social Media and Community
  • Define social media growth and engagement strategy across key platforms
  • Establish stronger monitoring, engagement and perception on community platforms
  • Improve trust scores in third party platforms including Trust Pilot
  • Guide platform-specific content adaptations and performance optimization
  • Monitor trends and emerging formats to keep the brand competitive
  • Partner with Paid Social

Content Marketing
  • Ensure content is optimized for discoverability and engagement
  • Drive editorial calendar planning aligned with product launches, campaigns, and seasonal priorities
  • Maintain quality, tone, and brand voice standards

Performance & Optimization
  • Establish clear metrics and reporting frameworks across channels
  • Analyze performance data to inform experimentation and continuous improvement
  • Drive a test-and-learn culture within the team
  • Demonstrate contribution to brand growth and pipeline impact

Team & Cross-Functional Leadership
  • Lead and develop team members
  • Partner with brand, demand generation, product marketing, and sales
  • Align organic marketing efforts with broader campaign initiatives
  • Manage agency or freelance partners as needed

About you:
  • 10+ years of experience in audience acquisition, growth, or performance marketing within a high engagement category in a direct-to-consumer business with a strong track record of driving net subscriber growth. Subscription experience a plus
  • Deep expertise in full funnel acquisition strategy, including prospecting, conversion optimization, onboarding, and lifecycle value optimization
  • Proven ability to use data and experimentation to improve key subscription metrics such as CAC, LTV, payback period, churn, and retention
  • Strong proficiency with analytics, attribution, and martech platforms, including first-party data activation and audience segmentation
  • Demonstrated success leading, mentoring, and scaling high performing acquisition teams
  • Strong cross functional collaboration skills, with experience partnering closely with product, lifecycle, analytics, finance, and brand teams
  • Strategic mindset with the ability to balance short-term performance goals and long-term subscriber value and brand health
  • An agile marketer who can work under pressure to make pivots

#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
  • Bonus Program
  • 401k Retirement Plan
  • Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
  • Paid Parental Leave
  • Support for Community Involvement
  • 14 Paid Company Holidays
  • Unlimited Paid Time Off for Exempt Employees
  • 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $141,680.00-$232,760.00. McAfee takes into consideration an individual's skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.

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