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Director Of Audience Development Jobs (NOW HIRING)

Hearst Newspapers

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... Build strong relationships with staffers and foster their growth and development * Display ...

WTWH Media LLC

B2B Audience Development Vice President

$160K - $175K/yr

Leadership Track Record: 3+ years of direct people management experience. You know how to motivate ... As our VP of Audience Development, you will have the unique opportunity to shape both our physical ...

DDM GROUP LLC

Audience Development Manager

Atlanta, GA · On-site

The ideal candidate has a deep understanding of leveraging social media platforms such as Instagram ... direct and programmatic deals Collaborate with key stakeholders on email subscriber acquisition ...

Fox

Audience Development Manager

Chicago, IL · On-site

$100K - $115K/yr

OVERVIEW OF THE COMPANY Fox TV Stations FOX Television Stations owns and operates 29 full power ... FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies ...

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Director Of Audience Development information

See salary details

$16K

$95.7K

$178K

How much do director of audience development jobs pay per year?

As of Jun 15, 2026, the average yearly pay for director of audience development in the United States is $95,708.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What is the difference between Director Of Audience Development vs Content Marketing Manager?

AspectDirector Of Audience DevelopmentContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsAnalytics, audience segmentation, digital marketingContent creation, SEO, branding
Work EnvironmentMarketing, digital media teamsContent teams, marketing departments
Industry UsageMedia, publishing, digital platformsBrands, agencies, media companies

The main difference is that the Director Of Audience Development focuses on expanding and engaging the audience through strategic initiatives, while the Content Marketing Manager concentrates on creating content to attract and convert customers. Both roles require digital marketing skills but serve different aspects of audience and content strategy.

What does a Director of Audience Development do?

A Director of Audience Development is responsible for growing and engaging an organization's target audience across various platforms. They develop strategies to attract new audiences, retain existing ones, and increase overall engagement, often using data analytics, content optimization, and marketing campaigns. This role typically collaborates closely with editorial, marketing, and product teams to ensure content and messaging are aligned with audience interests and business goals. The Director also monitors trends and uses insights to adjust tactics for maximum impact.

What are the key skills and qualifications needed to thrive as a Director Of Audience Development, and why are they important?

To thrive as a Director Of Audience Development, you need expertise in audience analytics, digital marketing, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (such as Google Analytics), CRM systems, social media management tools, and SEO best practices is essential. Outstanding leadership, creative thinking, and strong interpersonal communication enable effective team management and cross-departmental collaboration. These skills are crucial for growing and engaging audiences, optimizing content reach, and driving organizational success in a competitive digital landscape.

How does a Director of Audience Development typically collaborate with marketing and editorial teams to drive growth?

A Director of Audience Development works closely with both marketing and editorial teams to create and execute strategies that attract, engage, and retain audiences across digital platforms. This often involves aligning content initiatives with audience insights, coordinating campaigns, and leveraging analytics to inform decisions. Regular cross-departmental meetings and data sharing are common, ensuring goals are unified and initiatives are mutually supportive. By fostering this collaboration, the Director helps maximize audience reach and engagement while supporting broader organizational objectives.
More about Director Of Audience Development jobs
What cities are hiring for Director Of Audience Development jobs? Cities with the most Director Of Audience Development job openings:
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What job categories do people searching Director Of Audience Development jobs look for? The top searched job categories for Director Of Audience Development jobs are:
Director Of Audience Development jobs near you
Infographic showing various Director Of Audience Development job openings in the United States as of June 2026, with employment types broken down into 85% Full Time, and 15% Part Time. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution, with an average salary of $95,708 per year, or $46 per hour.
Director of Audience & Evaluation

Director of Audience & Evaluation

Space Center Houston

Houston, TX • On-site

$120K - $130K/yr

Full-time, Part-time

Posted 10 days ago

Space Center Houston rating

6.3

Company rating: 6.3 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

15th of 26 rated museums

Job description

Space Center Houston is a space exploration learning destination dedicated to revealing how science and humanity power space exploration through meaningful, moving experiences about people and the courage, innovation, and teamwork they use to expand the boundaries of what's possible. We inspire guests of all ages to connect with the significance of space exploration as incredible feats of human spaceflight continue to bring joy and wonder to the world. Owned and operated by the nonprofit Manned Space Flight Education Foundation, we are the Official Visitor Center of NASA Johnson Space Center and a Smithsonian affiliate.
We are currently seeking a Director of Audience and Evaluation to lead the Audience and Evaluation team, which serves as the organization's leading voice and source of truth on audiences, ensuring a deep, data-informed understanding of visitors' needs, motivations, and experiences across Space Center Houston. The Director of Audience and Evaluation is responsible for designing and leading a comprehensive evaluation strategy that informs the development and continuous improvement of exhibits, operations, and informal education programs.
As a steward of audience insight, this position translates research and evaluation findings into strategic and actionable guidance for teams across the organization. The Director oversees the Audience and Evaluation team, including two full-time team members and three part-time data collectors, and ensures evaluation practices are performed with the utmost integrity and consistency to drive sound organizational alignment around the audience experience.
MAJOR RESPONSIBILITIES:
  • Develop and lead the organization's audience research and evaluation strategy for the brand, exhibits, educational programs, guest experiences, and institutional initiatives, overseeing all phases of front-end, formative, prototyping, process, and summative evaluation.
  • Develop and maintain evaluation standards, methodologies, and best practices to ensure consistency, rigor, and ethical application of audience research and evaluation across the organization.
  • Lead audience and community research initiatives that inform strategic decision-making, audience development efforts, and organizational priorities.
  • Lead or support staff in design of logic models, evaluation planning, creation of data collection instruments, data analysis, data visualization and reporting.
  • Provide evaluation planning, budget guidance, drafted text for relevant sections of proposals, implementation and reporting support to grant and sponsorship proposals and projects.
  • Facilitate workshops to build alignment in goals and vision for intra- and cross-departmental projects.
  • Establish and maintain organization-wide evaluation reporting systems, dashboards, and communication processes that drive transparency, accountability, and data-informed decision-making.
  • Provide leadership, coaching, and development for the Audience and Evaluation team, establishing clear goals, performance expectations, and professional growth opportunities while fostering a collaborative, high-performing culture.
  • Serve as a thought partner and contributor in strategic planning and prioritization in service of guest acquisition and engagement.
  • Compile and share field-wide research and advancements.
  • Identify and monitor benchmarking efforts with other sites to deliver an outstanding guest experience at Space Center Houston.
  • Other duties and special projects as assigned.

POSITION QUALIFICATIONS:
  • Master's degree in social sciences (e.g., psychology, social work, statistics, anthropology, museum studies, user experience design) or other related field.
  • Minimum 7 years of progressive experience in evaluation and research, preferably for an informal education institution (e.g., nonprofit, library, museum or cultural organization).
  • Demonstrated work experience in planning, designing, implementing, managing and reporting on evaluation projects including front-end, formative, prototyping, summative, and process evaluation studies.
  • Direct experience collaborating and proactively communicating with stakeholders.
  • Strong knowledge of quantitative/qualitative evaluation methods and analysis techniques.
  • Strong oral and written communication skills. Skill, creativity, and effectiveness in Data Visualization and Reporting (DVR) a plus.
  • Demonstrated work experience presenting evaluation and research results clearly and effectively both in writing and through presentations for a variety of audiences. Interactive workshop facilitation experience strongly preferred.
  • Successful track record of leading evaluation for grant projects and funded proposals.
  • Ability to create systems to effectively train and delegate components and full evaluation projects to support staff and volunteers.
  • Experience identifying, sharing, and interpreting relevant scientific literature, unpublished studies, and market research findings for colleagues. Knowledge of museum and informal science education literature a plus.
  • Demonstrated ability to work independently and collaboratively in a team-oriented environment.
  • Demonstrated commitment to matters of diversity, equity, accessibility, and inclusion within education and the STEM workforce.
  • Adherence to human subjects research ethics and guidelines.
  • Advanced proficiency using MS Office Suite products (Word, Excel, and PowerPoint). Experience with statistical software and packages (SPSS, R, SAS, etc.) a plus.
  • Bilingual (English/Spanish) proficiency a plus.

PHYSICAL ABILITIES/WORKING CONDITIONS:
  • Primarily works in an office environment with frequent use of a computer, phone, and standard office equipment.
  • Must be able to remain in a stationary position (sitting or standing) for extended periods while working at a desk.
  • Frequently communicates by phone, and via electronic communication; must be able to exchange accurate information in these settings.
  • May occasionally need to move about the facility to attend meetings.
  • Work environment may include a mix of office settings and active operational areas, requiring adaptability and awareness of surroundings.
  • Must be able to work in a fast-paced environment with frequent interruptions while maintaining attention to detail and professionalism.
  • May be required to work occasional evenings, weekends, or special events based on business needs.

Space Center Houston is an equal opportunity employer. We promote a culture of respect, inclusivity, and collaboration.

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