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How much do dealership manager jobs pay per hour?

As of Jul 22, 2026, the average hourly pay for dealership manager in the United States is $26.35, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $32.69 per hour, depending on experience, location, and employer.

What are dealership managers?

Dealership managers are responsible for overseeing all operations within an automotive dealership, including sales, service, finance, and customer relations. They ensure the dealership meets its sales targets, manages staff, maintains inventory, and delivers excellent customer service. Dealership managers also handle budgeting, marketing, and compliance with industry regulations. Their leadership is crucial for profitability and reputation of the dealership.

What are the key skills and qualifications needed to thrive as a Dealership Manager, and why are they important?

To thrive as a Dealership Manager, you need strong leadership, sales acumen, inventory management, and a background in business or automotive fields, often supported by relevant experience or a degree. Familiarity with dealership management systems (DMS), CRM software, and automotive sales platforms is essential. Exceptional customer service, problem-solving abilities, and team motivation set top managers apart. These competencies drive sales performance, ensure operational efficiency, and create a positive environment for both staff and customers.

How does a Dealership Manager typically balance sales targets with customer satisfaction goals?

A Dealership Manager must strategically balance achieving sales targets while ensuring high levels of customer satisfaction. This involves setting realistic goals for the sales team, providing ongoing training, and implementing customer-centric processes. Managers often monitor customer feedback and work closely with sales and service departments to resolve issues quickly, fostering repeat business and a positive reputation. Collaboration with team members and regular performance reviews help maintain this balance and support both short-term results and long-term growth.

What is the difference between Dealership Manager vs Sales Manager?

AspectDealership ManagerSales Manager
Required CredentialsExperience in automotive sales, dealership operations, and often a valid driver’s licenseExperience in sales, leadership skills, and sometimes industry-specific certifications
Work EnvironmentAutomotive dealership setting, overseeing multiple departmentsSales department, focusing on team management and customer acquisition
Employer & Industry UsageUsed in automotive retail, managing overall dealership performanceUsed across various industries, managing sales teams and strategies

The Dealership Manager oversees the entire dealership operations, including sales, service, and administration, while the Sales Manager focuses specifically on leading the sales team and driving revenue through customer sales. Both roles require sales experience and leadership skills, but the Dealership Manager has broader responsibilities across the dealership.

More about Dealership Manager jobs
What cities are hiring for Dealership Manager jobs? Cities with the most Dealership Manager job openings:
What are the most commonly searched types of Dealership jobs? The most popular types of Dealership jobs are:
What states have the most Dealership Manager jobs? States with the most job openings for Dealership Manager jobs include:
Dealership Manager jobs near you
Infographic showing various Dealership Manager job openings in the United States as of July 2026, with employment types broken down into 96% Full Time, and 4% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $54,806 per year, or $26.3 per hour.

Automotive Dealership General Manager

Longhorn Nissan

Dallas, TX • On-site

Full-time

Posted 18 days ago

Job description

Overachiever?

Under Appreciated?

Over Managed?

Want a path to Ownership?

No 9-5 GM's wanted!

The automotive dealership General Manager ensures the profitability of the dealership by overseeing the various departments which include variable operations (sales & financing), fixed operations (service & parts), and the business office (accounting & administration). Duties of the general manager include, but certainly not limited to, planning, motivating and coordinating the dealership’s management through leadership and solid business practices.

Job Duties

Job duties for a general manger include:

  • Hiring all management positions, completing performance evaluations regularly and developing short and long-term goals for each department manager (includes administrative, sales, parts, collision and service departments).
  • Planning and developing short and long-term goals and objectives annually, and submitting time projections to corporate management for approval.
  • Effectively communicating with the comptroller/office manager on a weekly basis to review departmental forecasts and ensure consistency with annual projections.
  • Paying close attention to daily operations, recommending and creating improved courses of action where necessary.
  • Explaining the policies and procedures of the dealership to all employees and following up with employees to ensure that these issues are understood and followed.
  • Providing dealership management with weekly reports on the financial condition of the dealership.
  • Overseeing the monthly financial statement to ensure it is complete, accurate and submitted on time to the management/dealership owners.
  • Coordinating with the business/administrative office to ensure that records and analyses are correctly maintained.
  • Creating a good working relationship with lending institutions and manufacturer personnel and maintaining these relationships.
  • Coordinating regular meetings with the managers of each department to ensure their profitability and efficiency.
  • Overseeing the hiring and training of all department managers.
  • Maintaining an enthusiastic attitude to build positive employee attitudes and morale.
  • Overseeing and maintaining compensation plans for all employees.
  • Creating cost-effective advertising programs and merchandising strategies for the dealership.
  • Focusing on any customer complaints that department managers are unable to rectify and taking the necessary steps to resolve these complaints.
Job Requirements

General managers must have at least five years experience as an Automotive General Manager. Experience in other dealership departments is a plus. They must have strong leadership and organizational skills, and the ability to understand profit and loss statements and manage a large, diverse staff. Nissan experience preferred. Bilingual is a plus!

General managers also must possess strong communication skills to deal with customers, employees and vendors.

Managers are required to stay abreast of the federal, state, and local regulations affecting their operations and comply with them, including hazardous waste disposal and OSHA Right-to-Know regulations. Also, they must provide the necessary training on regulations and ethical practices.

Education Requirements

A high school diploma or the equivalent is required and a college degree in business administration is preferred.