The Director of Distributor - KeHE & UNFI is a senior sales and commercial operations leader ... Experience driving distributor business growth within grocery, specialty, or multi-category CPG ...
The Director of Distributor - KeHE & UNFI is a senior sales and commercial operations leader ... Experience driving distributor business growth within grocery, specialty, or multi-category CPG ...
The Director of Distributor - KeHE & UNFI is a senior sales and commercial operations leader ... Experience driving distributor business growth within grocery, specialty, or multi-category CPG ...
The Director of Distributor - KeHE & UNFI is a senior sales and commercial operations leader ... Experience driving distributor business growth within grocery, specialty, or multi-category CPG ...
The Director of Distributor - KeHE & UNFI is a senior sales and commercial operations leader ... Experience driving distributor business growth within grocery, specialty, or multi-category CPG ...
The Director of Distributor - KeHE & UNFI is a senior sales and commercial operations leader ... Experience driving distributor business growth within grocery, specialty, or multi-category CPG ...
The Director of Distributor - KeHE & UNFI is a senior sales and commercial operations leader ... Experience driving distributor business growth within grocery, specialty, or multi-category CPG ...
The Director of Distributor - KeHE & UNFI is a senior sales and commercial operations leader ... Experience driving distributor business growth within grocery, specialty, or multi-category CPG ...
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
Director CPG Instore Media Sales
Downey, CA · On-site
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
Director CPG Instore Media Sales
Downey, CA · On-site
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
Director CPG Instore Media Sales
Norfolk, VA · On-site
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
Director CPG Instore Media Sales
Norfolk, VA · On-site
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
Director CPG Instore Media Sales
Compton, CA · On-site
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
Director CPG Instore Media Sales
Compton, CA · On-site
The Director CPG Sales is responsible for driving revenue growth for Quads In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands.
Cpg Sales Director information
See salary details
$40.5K - $53.7K
4% of jobs
$53.7K - $66.9K
15% of jobs
$70.7K is the 25th percentile. Wages below this are outliers.
$66.9K - $80K
20% of jobs
The median wage is $91K / yr.
$80K - $93.2K
13% of jobs
$93.2K - $106.4K
14% of jobs
$118.9K is the 75th percentile. Wages above this are outliers.
$106.4K - $119.6K
10% of jobs
$119.6K - $132.8K
9% of jobs
$132.8K - $146K
4% of jobs
$146K - $159.1K
5% of jobs
$159.1K - $172.3K
4% of jobs
$172.3K - $185.5K
2% of jobs
$40.5K
$104K
$185.5K
How much do cpg sales director jobs pay per year?
As of Jun 11, 2026, the average yearly pay for cpg sales director in the United States is $103,985.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $125,000.00 per year, depending on experience, location, and employer.
What are the most common challenges faced by a CPG Sales Director?
CPG Sales Directors often encounter challenges such as navigating complex retail environments, responding to quickly changing consumer trends, and managing demanding sales targets. Balancing the needs of key accounts with company objectives and leading a diverse sales team also require strategic focus and adaptability. Success in this role relies on an ability to analyze market data, forecast trends, and collaborate effectively with cross-functional teams including marketing, supply chain, and finance. These challenges make the role dynamic but also offer opportunities to drive significant impact and career advancement.
What are the key skills and qualifications needed to thrive in the Cpg Sales Director position, and why are they important?
A CPG Sales Director needs a deep understanding of sales strategy, market analysis, and account management, typically backed by a relevant bachelor's degree and extensive experience in consumer packaged goods. Experience with CRM software, sales analytics platforms, and familiarity with retail execution tools is often required. Strong leadership, negotiation, and relationship-building skills distinguish top performers in this role. These abilities are crucial for driving sales growth, managing large teams, and building enduring partnerships with key retail clients.
What is a CPG Sales Director job?
A CPG Sales Director is responsible for leading sales strategies and managing relationships with key retail partners in the consumer packaged goods (CPG) industry. They drive revenue growth by overseeing sales teams, developing market strategies, and negotiating contracts with retailers and distributors. Their role includes analyzing market trends, optimizing product placement, and ensuring sales targets are met. This position requires strong leadership, negotiation, and strategic planning skills.
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Other
Posted 18 hours ago
Job description
The Director of Distributor - KeHE & UNFI is a senior sales and commercial operations leader responsible for driving sales performance and distribution growth through KeHE and UNFI channels. This role blends strategic planning, distributor relationship management, data analytics, forecasting, and cross-functional collaboration to maximize category penetration and revenue growth. The ideal candidate brings both a big-picture strategic mindset and a hands-on ability to execute plans with internal teams and distributor partners.
Key Responsibilities
Distributor Strategy & Business Growth
Cross-Functional Collaboration
Qualifications
Preferred
Distributor Strategy & Business Growth
- Lead development and execution of distributor sales strategies for KeHE and UNFI aligned to overall commercial priorities.
- Drive profitable volume growth, distribution gains, and share growth across key product portfolios.
- Identify whitespace and channel opportunities; translate insights into actionable distributor plans.
- Serve as primary commercial owner for KeHE & UNFI relationships, strengthening partnership performance and execution.
- Oversee planning, forecasting, and demand management in collaboration with Sales Operations, Supply Chain, and Finance.
- Ensure flawless execution of promotions, forecasting commitments, merchandising initiatives, and new product launches with distributor partners.
- Build, maintain, and communicate robust distributor forecasts; use analytics to inform decisions and improve accuracy.
- Track key performance metrics and share insights with cross-functional partners to adjust strategies proactively.
- Leverage internal reporting tools and distributor systems (e.g., data from UNFI Supplier Portal, KeHE Connect) to monitor inventory levels, promotional results, and sales performance.
Cross-Functional Collaboration
- Work closely with Sales, Marketing, Category Management, Supply Chain, and Finance to align distributor plans with broader commercial and operational priorities.
- Partner with internal analytics teams to build dashboards and scorecards that track distributor business performance.
- Represent distributor performance and strategic insights to senior leadership.
- Mentor, coach, and lead distributor account teams, brokers or specialists supporting KeHE & UNFI execution.
- Foster a high-performance culture focused on collaboration, accountability, and results.
- Experience: 8-12+ years of progressive sales, distributor management, or commercial operations experience within CPG, with proven success managing distributor channels (e.g., KeHE, UNFI) and driving business results.
- Strategic & Analytical: Strong analytical and planning skills; ability to build accurate forecasts and partner with cross-functional teams to execute strategies.
- Relationship-Driven: Demonstrated ability to build strong distributor partnerships and influence cross-functional teams.
- Communication: Excellent written and verbal communication skills; capable of presenting insights and recommendations clearly to internal and external stakeholders.
- Technical Skills: Proficiency in data analysis tools (Excel, BI tools), distributor systems, and CRM or sales analytics platforms.
- Travel: Willingness to travel up to 40-50% for distributor business reviews, key meetings, and trade events.
- Experience driving distributor business growth within grocery, specialty, or multi-category CPG environments.
- Strong network and existing relationships with KeHE and UNFI decision makers.
- Track record of using data and advanced analytics to shape channel strategy and execution.