A CPG Sales Director needs a deep understanding of sales strategy, market analysis, and account management, typically backed by a relevant bachelor's degree and extensive experience in consumer packaged goods. Experience with CRM software, sales analytics platforms, and familiarity with retail execution tools is often required. Strong leadership, negotiation, and relationship-building skills distinguish top performers in this role. These abilities are crucial for driving sales growth, managing large teams, and building enduring partnerships with key retail clients.