The Manager, ASO Content & Optimization owns the execution of App Store Optimization initiatives across creative, content, storefront refreshes, metadata updates, and app store optimization workflows.
The Manager, ASO Content & Optimization owns the execution of App Store Optimization initiatives across creative, content, storefront refreshes, metadata updates, and app store optimization workflows.
The Manager, ASO Content & Optimization owns the execution of App Store Optimization initiatives across creative, content, storefront refreshes, metadata updates, and app store optimization workflows.
The Manager, ASO Content & Optimization owns the execution of App Store Optimization initiatives across creative, content, storefront refreshes, metadata updates, and app store optimization workflows.
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As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
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As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
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Digital Product Content & Optimization Specialist
Manhattan, NY · On-site
$68K - $85K/yr
Digital Product Content & Optimization Specialist Our Mission We're on a mission to make our products stand out in the crowded Amazon marketplace-not just to sell, but to create an exceptional ...
Digital Product Content & Optimization Specialist
Manhattan, NY · On-site
$68K - $85K/yr
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Cupertino, CA · On-site
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
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As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
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$149K - $280K/yr
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
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$149K - $280K/yr
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The Sr. Vehicle Content Optimization Analyst Owns the monthly content performance read and the scenario modeling framework that answers "what happens to volume, margin, and incentive if we make this ...
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$67K - $112K/yr
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As the leader of our Content SEO team, you'll define and direct how Apple's products are discovered in organic search by millions of people worldwide. You'll build and grow a high-performing team ...
As the leader of our Content SEO team, you'll define and direct how Apple's products are discovered in organic search by millions of people worldwide. You'll build and grow a high-performing team ...
The analytical link between Content Optimization and Incentive Optimization. This role will be a primary user of the analytical framework assessing content application, competitive benchmarking ...
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Content Optimization information
See salary details
$29.5K - $38.5K
2% of jobs
$38.5K - $47.6K
1% of jobs
$47.6K - $56.6K
1% of jobs
$56.6K - $65.7K
2% of jobs
$65.7K - $74.7K
2% of jobs
$74.7K - $83.8K
2% of jobs
$83.8K - $92.8K
1% of jobs
$92.8K - $101.9K
1% of jobs
$101.9K - $110.9K
1% of jobs
$110.9K - $120K
1% of jobs
$121K is the 25th percentile. Wages below this are outliers.
$120K - $129K
85% of jobs
$29.5K
$116.6K
$129K
How much do content optimization jobs pay per year?
What is content optimization?
What are the key skills and qualifications needed to thrive in content optimization, and why are they important?
What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?
What is the difference between Content Optimization vs Content Writer?
| Aspect | Content Optimization | Content Writer |
|---|---|---|
| Primary Focus | Improving existing content for search engines and user engagement | Creating new content from scratch |
| Skills Needed | SEO, keyword research, analytics, editing | Writing, storytelling, research, creativity |
| Work Environment | Marketing teams, digital agencies, in-house marketing | Content agencies, marketing teams, freelance platforms |
| Common Certifications | SEO certifications, digital marketing courses | Writing courses, journalism degrees |
Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.
What cities are hiring for Content Optimization jobs?
Cities with the most Content Optimization job openings:
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Manager, ASO Content & Optimization
Los Angeles, CA • On-site
7.3
Based on 14 frontline employees who took The Breakroom Quiz
42nd of 78 rated media
People enjoy working here
Good employer
Respectful managers
Good training
Learn new skills
Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 5 days ago
Job description
Fox Corporation
Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.
JOB DESCRIPTION
The Manager, ASO Content & Optimization owns the execution of App Store Optimization initiatives across creative, content, storefront refreshes, metadata updates, and app store optimization workflows. This role ensures that ASO recommendations move efficiently from strategy and insights into market across mobile and CTV app store surfaces. The role partners closely with Creative, Product, Platform, Editorial/Merchandising, Analytics, Partner Marketing, and Delivery & Ops to manage asset movement, creative briefs, approvals, app store updates, and launch readiness.
A SNAPSHOT OF YOUR RESPONSIBILITIES
- Own ASO creative and content workflows that enable faster, cleaner movement of creative, metadata, and storefront updates into market, including creative briefs, asset routing, versioning, approvals, content library management, and storefront update readiness.
- Manage app store refresh calendars, content priorities, metadata updates, IAE support, and optimization cycles across mobile and CTV platforms to ensure timely execution and stronger app store performance.
- Coordinate across Creative, Product, Platform, Editorial/Merchandising, Partner Marketing, Analytics, and Delivery & Ops to improve alignment, streamline execution, and keep ASO initiatives moving across teams.
- Translate ASO insights and performance recommendations into actionable creative, content, metadata, storefront updates, and testing inputs.
- Support ASO testing execution by coordinating creative inputs, test assets, launch timing, documentation, and post-test updates in partnership with the ASO Performance & Analytics Manager.
- Track deliverables, approvals, risks, dependencies, status updates, next steps, and launch readiness across ASO initiatives to ensure clear visibility and accountability.
- Maintain ASO creative trackers, content libraries, app store update documents, presentation materials, and leadership review inputs.
- Identify opportunities to improve workflow efficiency, creative consistency, storefront quality, app store refresh execution, IAE priorities, and overall optimization velocity.
WHAT YOU WILL NEED
- 7+ years of experience in ASO, app store merchandising, content operations, creative operations, digital marketing, partner marketing, or app marketing
- Strong understanding of app store creative, metadata, storefront updates, content priorities, and optimization workflows
- Experience managing creative briefs, asset routing, approvals, versioning, content libraries, and launch timelines
- Highly organized with strong project coordination skills and the ability to move work across Creative, Product, Platform, Analytics, Marketing, and Delivery/Ops teams
- Strong attention to detail and ability to maintain clean trackers, timelines, creative status documents, and app store update materials
- Experience with Apple App Store Connect, Google Play Console, Roku, Amazon, Samsung, LG, Vizio, or other CTV/app platform submission workflows
- Experience supporting in-app events, promotional content, app store merchandising, featured placements, or storefront refreshes
- Ability to translate ASO insights and performance recommendations into actionable creative, content, and metadata updates
- Comfortable managing multiple app store surfaces, priorities, stakeholders, and deadlines at once
- Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position. Selected candidate must be able to reliably meet this requirement.
NICE TO HAVE, BUT NOT A DEALBREAKER
- Familiarity with ASO tools such as AppTweak, Sensor Tower, data.ai, Mobile Action, SplitMetrics, or similar platforms
- Entertainment, streaming, subscription, media, or direct-to-consumer experience
- Familiarity with creative testing, product page optimization, custom product pages, or store listing experiments
- Experience using AI tools to support creative briefing, content organization, metadata exploration, competitive tracking, workflow efficiency, or presentation development
#Ll-CS1
#Ll-Hybrid
#DTC
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $114,000.00-160,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
View more detail about FOX Benefits.
About FOX News Network
Sourced by ZipRecruiter
Industry
Technology, communication and media
Company size
1,001 - 5,000 Employees
Headquarters location
New York, NY, US
Year founded
1996