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Content Optimization Jobs (NOW HIRING)

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...

Content SEO Program Manager

Culver City, CA ยท On-site +1

$112K - $171K/yr

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...

As the leader of our Content SEO team, you'll define and direct how Apple's products are discovered in organic search by millions of people worldwide. You'll build and grow a high-performing team ...

As the leader of our Content SEO team, you'll define and direct how Apple's products are discovered in organic search by millions of people worldwide. You'll build and grow a high-performing team ...

This role supports enterprise web content optimization by improving site health, enhancing discoverability, and maintaining high-quality digital experiences across web properties. About the ...

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Content Optimization information

See salary details

$29.5K

$116.6K

$129K

How much do content optimization jobs pay per year?

As of Aug 6, 2026, the average yearly pay for content optimization in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
More about Content Optimization jobs
What cities are hiring for Content Optimization jobs? Cities with the most Content Optimization job openings:
What are the most commonly searched types of Content Optimization jobs? The most popular types of Content Optimization jobs are:
What states have the most Content Optimization jobs? States with the most job openings for Content Optimization jobs include:
What job categories do people searching Content Optimization jobs look for? The top searched job categories for Content Optimization jobs are:
Infographic showing various Content Optimization job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 70% Full Time, 25% Part Time, 1% Temporary, and 3% Contract. Highlights an 75% Physical, 3% Hybrid, and 22% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.

Content Audit & Content Optimization (Remote)

Kforce Technology Staffing

Draper, UT โ€ข On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

This job post hasย expired 1 day ago.ย Applications are no longer accepted.


Job description

RESPONSIBILITIES:
Kforce has a client that is seeking a Content Audit and Content Optimization for a remote role.
Overview:
Our client is seeking a Content Audit and Content Optimization Consultant to evaluate, analyze, and elevate the effectiveness, consistency, and usability of content across our digital member ecosystem. Working across web, mobile apps, member portals, onboarding flows, educational resources, and engagement messaging, this consultant will conduct an end-to-end audit of our current experience. You will identify gaps, redundancies, and messaging friction points, delivering an actionable, data-informed roadmap and governance framework that will guide future content design, UX writing, and member engagement initiatives. This is a strategic discovery and advisory role focused on evaluating what exists today and creating the blueprint for future digital content optimization.
Key Tasks:
Conduct a comprehensive inventory and audit across:
* Public marketing website and product discovery pages
* Authenticated member portal experiences and mobile applications
* Account enrollment, onboarding journeys, and transactional flows
* Knowledge base, FAQ, and self-service support content
* HSA, investing, and financial wellness educational resources
* Lifecycle engagement communications (Email, SMS, push notifications)
* Marketplace product catalog and purchasing journeys
REQUIREMENTS:
* 5+ years of experience in Content Strategy, UX Content Strategy, Information Architecture, or Digital Experience Optimization
* Demonstrated track record of leading large-scale, complex content audits for enterprise web applications or multi-channel digital products
* Deep expertise in content governance, taxonomy, information architecture, and digital accessibility standards
* Proven ability to translate analytics, behavioral data, and user insights into a structured optimization strategy
* Exceptional executive communication skills with the ability to summarize complex audit findings into clear, business-driven recommendations
Preferred Qualifications:
* Prior experience in healthcare, fintech, health insurance, financial services, or heavily regulated industries
* Familiarity with healthcare consumer benefits (HSAs, FSAs, HRAs), financial wellness platforms, or digital marketplace/commerce flows
* Strong understanding of behavioral design, behavioral economics, and customer engagement principles
* Experience leveraging content inventory tools, CMS platforms, and analytics suites (e.g., Amplitude, Google Analytics, Heap)
* Familiarity with AI-assisted writing, audit, and content analysis tools
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.