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Content Optimization Jobs in New Mexico (NOW HIRING)

WOWK-TV

Digital Content Producer

Albuquerque, NM · On-site

The Digital Content Producer is responsible for updating the KRQE website, curating high-performing content, crafting strong SEO headlines, and helping to report news - everything from quick-hit ...

Varsity Tutors

Digital Media Tutor

Albuquerque, NM · Remote

$18 - $40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and digital publishing workflows while preparing students for digital media careers and content creation ...

Cision

Customer Content Specialist

Albuquerque, NM · Hybrid

... of SEO, AEO, GEO and content best practices desired Expertise in PowerPoint, Canva, and public speaking a plus Overtime and holiday coverage may be required based on business needs What we offer:

Cision

Customer Content Specialist

Albuquerque, NM · On-site

... of SEO, AEO, GEO and content best practices desired Expertise in PowerPoint, Canva, and public speaking a plus Overtime and holiday coverage may be required based on business needs What we offer:

Cision

Customer Content Specialist

Albuquerque, NM · On-site

... of SEO, AEO, GEO and content best practices desired Expertise in PowerPoint, Canva, and public speaking a plus Overtime and holiday coverage may be required based on business needs What we offer:

Unilever

Digital Marketing Specialist

House, NM · On-site

This role supports the day-to-day delivery of audience growth, digital content updates, campaign deployment, performance reporting, and optimisation across the owned digital ecosystem. PRIMARY ...

Entrust Datacard

Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media ...

Varsity Tutors

Social Networking Tutor

Albuquerque, NM · Remote

$18 - $40/hr

Guides students through optimizing LinkedIn profiles for professional networking, creating engaging content, managing privacy settings across platforms, building a professional online presence, and ...

Carlsbad Municipal Schools

SPED Teacher SY 26/27

Carlsbad, NM · On-site

$40K - $51K/yr

... content, competencies, assessment, and the developmental needs of students. * Creates a positive atmosphere and arranges the physical environment of the classroom for optimum learning. * Seeks out ...

Carlsbad Municipal Schools

SPED Teacher SY 26/27

Carlsbad, NM · On-site

$37K - $51K/yr

... content, competencies, assessment, and the developmental needs of students. * Creates a positive atmosphere and arranges the physical environment of the classroom for optimum learning. * Seeks out ...

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All JobsContent Optimization JobsContent Optimization Jobs in New Mexico

Content Optimization information

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
What are popular job titles related to Content Optimization jobs in New Mexico? For Content Optimization jobs in New Mexico, the most frequently searched job titles are:
What job categories do people searching Content Optimization jobs in New Mexico look for? The top searched job categories for Content Optimization jobs in New Mexico are:
What cities in New Mexico are hiring for Content Optimization jobs? Cities in New Mexico with the most Content Optimization job openings:
Content Optimization jobs near you

Digital Content Producer

Nexstar Media Group

Albuquerque, NM • On-site

Full-time

Re-posted 17 days ago

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

48th of 76 rated media

Job description

KRQE Media Group in Albuquerque, NM is seeking a creative, digitally savvy Digital Content Producer to join our award-winning newsroom team. This is an exciting opportunity for a journalist who thrives in a fast-paced environment and is passionate about delivering compelling local news across digital platforms.
The Digital Content Producer is responsible for updating the KRQE website, curating high-performing content, crafting strong SEO headlines, and helping to report news - everything from quick-hit local stories to breaking news and enterprise reports. This role plays a vital part in building and growing a loyal local audience by responding to traffic trends, audience interests, and emerging news stories while serving as a trusted steward of the KRQE brand.
The ideal candidate is a strong storyteller with excellent news judgment, a passion for digital innovation, and the ability to thrive under deadline pressure while collaborating with a talented and supportive newsroom team dedicated to serving communities throughout New Mexico.
  • Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
  • Excellent at writing headlines that grow audience and engagement
  • Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
  • Understand different ways to tell a story, particularly producing short videos and choosing great photos
  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
  • Promote and distribute news content on social media
  • Performs other duties as assigned

Skills/Experience:
  • Minimum of two years of experience in digital content and journalism
  • Capable of researching, interviewing, and writing original news articles
  • Clever headline writer that gets readers to click
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Knowledge of SEO best practices and AP Style
  • Enjoys working in teams and has excellent interpersonal skills
  • Ease with/ability to learn new technology independently and quickly
  • Strong communicator
  • Some schedule flexibility (nights, weekends)
  • Regularly meets measurements of success
  • Strong understanding of Google Analytics and proficiency in Microsoft Office required; experience with Chartbeat, HTML, CSS, and Photoshop preferred.

SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.

What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Nexstar Media Group logo

About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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