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Content Optimization Jobs in Minnesota (NOW HIRING)

CourtAvenue

Senior Content Strategist

Minneapolis, MN · On-site +1

$85K - $100K/yr

Content Optimization: Apply keyword research and SEO best practices to optimize digital shelf content for retailer algorithms and AI shopping assistants. Develop optimization frameworks that can be ...

CourtAvenue

Senior Content Strategist

Minneapolis, MN · On-site +1

Content Optimization: Apply keyword research and SEO best practices to optimize digital shelf content for retailer algorithms and AI shopping assistants. Develop optimization frameworks that can be ...

Padilla

Content Marketing Specialist

Minneapolis, MN · Hybrid

Using performance insights, SEO best practices and audience engagement data, this Specialist will continuously refine and optimize content strategy and distribution. This position reports to the ...

New

Padilla

Content Marketing Specialist

Minneapolis, MN · On-site

$70K - $80K/yr

Using performance insights, SEO best practices and audience engagement data, this Specialist will continuously refine and optimize content strategy and distribution. This position reports to the ...

ImageTrend

Senior Content Writer

Eagan, MN · On-site +1

$75K - $100K/yr

Senior content writers are expected to shape content strategy, mentor junior team members, and ... Generate quarterly reports on keyword and SEO trends within the industry, building out plans for ...

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Content Optimization information

What are the key skills and qualifications needed to thrive in Content Optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are popular job titles related to Content Optimization jobs in Minnesota? For Content Optimization jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Content Optimization jobs in Minnesota look for? The top searched job categories for Content Optimization jobs in Minnesota are:
Content Optimization jobs near you
Infographic showing various Content Optimization job openings in Minnesota as of May 2026, with employment types broken down into 75% Full Time, 21% Part Time, 2% Temporary, and 2% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution.
Senior Content Strategist

Senior Content Strategist

CourtAvenue

Minneapolis, MN • On-site, Remote

$85K - $100K/yr

Full-time

Posted 10 days ago

Job description

CourtAvenue is a company of industry experts accelerating digital transformation for the world's most ambitious companies.

At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

The Senior Content Strategist will lead the development of high-performing content for e-commerce platforms, with a focus on scaling content production through AI-enabled workflows. This person will partner with strategy, creative, and account teams to deliver smart content strategies and optimized content that elevates the customer journey and drives conversion across the digital shelf. The Senior Content Strategist role requires deep expertise in retailer content capabilities, SEO best practices, content syndication platforms, and applying AI tools to produce optimized content at scale.
Responsibilities:
  • Content Development at Scale: Lead the creation of high-performing digital shelf content - including basic text, above-the-fold (ATF) image headlines, enhanced content, and digital storefronts such as Amazon Stores - leveraging AI tools and integrations to scale production without sacrificing quality.
  • Content Optimization: Apply keyword research and SEO best practices to optimize digital shelf content for retailer algorithms and AI shopping assistants. Develop optimization frameworks that can be applied across product portfolios.
  • AI-Enabled Workflows: Identify, evaluate, and integrate AI tools into content development and optimization workflows. Build repeatable processes that allow teams to produce, refine, and govern content efficiently across multiple brands and retailers.
  • Strategy Execution: Align deliverables with category/shopper research, e-commerce best practices, and brand guidelines. Translate strategic insights into measurable content programs across Amazon, Walmart, and other retailer environments.
  • Collaboration & Mentorship: Partner closely with designers, copywriters, account teams, and junior content strategists to deliver seamless, high-quality content across multiple retailers. Provide guidance and feedback that elevates the work of the broader team.
  • Research & Analytics: Apply industry trends, competitive analysis, and performance metrics to inform content strategies and continuously refine best practices. Use performance data to recommend optimizations and demonstrate impact to clients.
  • Project Management: Manage timelines, milestones, and quality across multiple concurrent projects, ensuring consistency and on-time delivery.
Requirements:
  • 4-6 years of experience in content creation, content optimization, and strategy, specifically for e-commerce platforms.
  • Proven experience developing and optimizing product detail page (PDP) content, with demonstrated results on Amazon and Walmart.
  • Hands-on experience using AI tools and integrations to produce content at scale.
  • Strong understanding of differences in retailer content capabilities (e.g., Amazon Stores vs. Walmart Brand Shop & Shelf).
  • Experience managing content in PIMs/DAMs such as Salsify and Syndigo.
  • Exceptional written and verbal communication skills.
  • Experience working in a collaborative team environment, managing multiple projects, and meeting tight deadlines.
  • A strong understanding of e-commerce trends, retailer algorithms, AI shopping assistants, and evolving customer behaviors.
Work Environment
  • Our organization follows a structured-hybrid work model, where employees work in an office environment in the middle of the week and remotely on Mondays and Fridays.
  • Candidates for this position will ideally be located near one of our offices:
    • Chicago, IL
    • Cincinnati, OH
    • Minneapolis, MN
  • Candidates located in San Diego, CA, Los Angeles, CA, or Dallas, TX will also be considered.
$85,000 - $100,000 a year
Final compensation will be determined based on candidate's total related experience and geography.

CourtAvenue, INC. is an Equal Opportunity Employer. CourtAvenue recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.

CourtAvenue, INC. participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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