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Content Optimization Jobs in Minnesota (NOW HIRING)

Ralco

Content & Copywriting Specialist

Marshall, MN · On-site

$28 - $30/hr

Basic understanding of SEO and content performance metrics JOB REQUIREMENTS: Location: Ralco corporate headquarters in Marshall, MN (preferred). Hybrid and remote work arrangements will be considered ...

UNAVAILABLE

Director, Ecommerce - Digital Shelf

Minneapolis, MN · On-site

$129 - $186/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Evaluate, implement, and maximize commerce technology partners and platforms including content optimization, syndication, analytics, AI visibility, and digital shelf measurement solutions. * Partner ...

New

Ralco

Content & Copywriting Specialist

Marshall, MN · On-site

$28 - $30/hr

Basic understanding of SEO and content performance metrics JOB REQUIREMENTS: Location: Ralco corporate headquarters in Marshall, MN (preferred). Hybrid and remote work arrangements will be considered ...

Covista

Director, Enterprise SEO & AEO

Minneapolis, MN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Drive content strategy in partnership with editorial and content teams, with a focus on entity optimization, topical authority, and structured content that improves visibility across search engines ...

Covista

Director, Enterprise SEO & AEO

Minneapolis, MN · Hybrid

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Drive content strategy in partnership with editorial and content teams, with a focus on entity optimization, topical authority, and structured content that improves visibility across search engines ...

Ziegler CAT

Social Media Specialist

Bloomington, MN · On-site

$64K - $77K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Manage social content calendars and posting schedules, and platform-specific optimization, considering both organic and paid media strategies * Ensure all social content aligns with brand and legal ...

Ziegler CAT

Social Media Specialist

Minneapolis, MN

$64K - $77K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Manage social content calendars and posting schedules, and platform-specific optimization, considering both organic and paid media strategies * Ensure all social content aligns with brand and legal ...

Channel Partners

Training Content Developer

Minneapolis, MN

$60K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Content Developer ensures that all 6,000+ employees in our national network are prepared for ... Review call forms and provide final approval to ensure field data collection is optimized prior to ...

Channel Partners

Training Content Developer

Minneapolis, MN · On-site

$50K - $60K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Content Developer ensures that all 6,000+ employees in our national network are prepared for ... Review call forms and provide final approval to ensure field data collection is optimized prior to ...

Channel Partners

Training Content Developer

Minneapolis, MN · On-site

$50K - $60K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Content Developer ensures that all 6,000+ employees in our national network are prepared for ... Review call forms and provide final approval to ensure field data collection is optimized prior to ...

Funcom Inc

Social Content Specialist

North Mankato, MN · On-site

$45K/yr

Develop high-quality, platform-optimized short-form video content tailored to audience behavior across Instagram, TikTok, YouTube Shorts, and other relevant Platforms. * Appear on camera as a brand ...

ImageTrend

Technical Writer

Eagan, MN · On-site +1

$65K - $85K/yr

... content optimization efforts * Produce and continuously improve user-facing content, including help documentation, release notes, and instructional videos, leveraging subject matter expertise and AI ...

Ziegler Cat

Creative Strategy and Content Manager

Minneapolis, MN · On-site

$109.70 - $137.10/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Balance quality, cost and speed by optimizing in‑house vs. outsourced production, with a focus on building internal capability over time. * Continuously improve content production processes, asset ...

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Showing results 41-60

All JobsContent Optimization JobsContent Optimization Jobs in Minnesota

Content Optimization information

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are the most commonly searched types of Content Optimization jobs in Minnesota?

The most popular types of Content Optimization jobs in Minnesota are:

What job categories do people searching Content Optimization jobs in Minnesota look for?

The top searched job categories for Content Optimization jobs in Minnesota are:

Content Optimization jobs near you
Infographic showing various Content Optimization job openings in Minnesota as of June 2026, with employment types broken down into 76% Full Time, 21% Part Time, 1% Temporary, and 2% Contract. Highlights an 76% Physical, 3% Hybrid, and 21% Remote job distribution.

Regional Digital Content Creator, Midwest

Kdfw Fox 4

Eden Prairie, MN • On-site

$85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 15 days ago

Job description

OVERVIEW OF THE COMPANY

Fox TV StationsFOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network's national content.JOB DESCRIPTION

FOX Television Stations is looking for Regional Digital Content Creators to create and optimize content for four FOX owned-and-operated stations in the Midwest. As a Regional Digital Content Creator, you will coordinate with teams in Detroit, Chicago, Milwaukee, and Minneapolis to publish stories, videos, and social content to engage with local users. You will be hyper-focused on quickly writing, producing and efficiently sharing compelling, easy-to-consume stories and information for digital and social users across the region.

This position is based in our Eden Prairie, Minnesota newsroom and reports into the Midwest Regional Digital Content Director.
A SNAPSHOT OF YOUR RESPONSIBILITIES

  • Write and produce compelling, consumer-focused content related to news, events and relevant topics for audiences across the Midwest region. Content includes but is not limited to articles, videos, live streaming, photos/graphics, breaking news, and social media elements.

  • Work closely with local teams in the four markets, supporting their mission to engage their communities and build brand loyalty.

  • Optimize content for search engines (SEO), while constantly prioritizing the audience experience.

  • Attract and engage stations' social users on Facebook, Twitter, Instagram, TikTok, YouTube and beyond.

  • Serve as additional digital resource for local digital creators, filling gaps in coverage or providing backup during major local events.

  • Work closely with local newsroom teams to ensure speed and accuracy of content.

  • Participate in local editorial meetings as required.

  • Collaborate with Group Content Team and other FTS markets to distribute high-interest stories at scale.

  • Follow our group standards while producing content and monitoring real-time analytics.

  • Other duties as deemed necessary and assigned.

WHAT YOU WILL NEED

  • 3-5 years of experience developing, optimizing and publishing content, including news, on digital and social platforms.

  • BA/BS degree preferably in journalism, communications or related field with an emphasis on digital publishing.

  • Proficiency in content management systems, search engine optimization (SEO), video publishing, live streaming, and digital analytics tools.

  • Impeccable writing and copy-editing skills with superior news judgement

  • Strong attention to detail with the ability to thrive under deadline pressures in a fast paced newsroom environment

  • Top notch communication skills, both written and verbal.

  • Proven ability to multitask and prioritize tasks effectively.

  • Social media expertise

  • Video and photo editing experience (Adobe products a plus).

  • Familiarity with the Detroit, Chicago, Milwaukee, and Minnesota markets.

WHY YOU SHOULD JOIN OUR TEAM?

You're a journalist who's smart, fast on your feet, team-oriented and full of ideas. You're an expert in digital, social media and streaming platforms, and you devour news on your phone and smart TV every day. You know a big story when you hear/read/watch it. You're obsessed with quality and creating the best possible experience for your audience. You love a fast-paced, challenging environment and crave the chance to learn and try new things. You have native-level familiarity of the Midwest, from the Boundary Waters to the Great Lakes, and you're all about the NFC North. You can coordinate with different contributors across multiple states. Crystal-clear communication is your superpower, especially in the most urgent, breaking news-filled situations. You thrive in a competitive, fearless culture of creativity and expertise. Most of all, you want to win big. Every. Single. Day.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $85,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

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