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Senior Digital Marketing & Demand Generation Specialist

Eden Prairie, MN | Full-Time| Exempt| Onsite

At Williams AV, we create technology that helps people connect, communicate and engage with confidence. From assistive communication solutions to classroom and professional audio technologies, our products are used around the world to improve communication experiences. Guided by our core values - Lead with Curiosity, Win Together, Own It and Be There - we foster a culture where innovation, collaboration and continuous improvement thrive.

About the Role

Williams AV is seeking an experienced Senior Digital Marketing & Demand Generation Specialist to develop and execute marketing programs that drive brand awareness, channel engagement, lead generation, business growth and revenue. This role is ideal for a results-oriented marketer with a strong foundation in strategy and execution. The ideal candidate will bring expertise in demand generation and a proven ability to apply AI tools and emerging technologies to enhance effectiveness, efficiencies and accelerate business growth. 

What You'll Do

Demand Generation & Campaign Execution

• Build, launch, optimize integrated marketing campaigns that support brand growth and strategic initiatives
• Support digital execution for product launches across web, email, social media and channel communications
• Create landing pages, forms and lead capture tools aligned with campaign goals and conversion tracking
• Monitor campaign performance and recommend optimizations

Marketing Automation & CRM Management

• Build and manage Hubspot workflows, automation programs, lead scoring, segmentation, and CRM synchronization with Salesforce
• Develop nurture campaigns that improve engagement and support lead progression
• Execute email marketing campaigns, including segmentation, testing, scheduling and reporting
• Maintain CRM organization, data quality, and reporting accuracy

Content, Communications & Channel Support

• Manage recurring communications including newsletters, partner updates, and Infinium Certified Reseller (ICR) program communications
• Develop blogs, guides, newsletters, and supporting content across brands
• Manage social media calendars, scheduling, and reporting
• Repurpose content across channels to extend reach and engagement
• Support content tied to webinars, product launches, sales initiatives, and partner programs

Website Optimization & Content Strategy

• Develop and maintain website content supporting Answer Engine Optimization (AEO) initiatives
• Support AI-driven discovery strategies and Generative Engine Optimization (GEO) efforts
• Monitor website performance and recommend improvements to content and user experience

Reporting & Marketing Program Support

• Build dashboards and analyze campaign, website, email, and content performance to support leadership reporting
• Assist with webinar promotion, media outreach, press releases, and communications supporting major announcements

What You'll Bring

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 5–7 years of experience in digital marketing, demand generation or marketing automation
• Demonstrated success supporting integrated campaigns, marketing automation strategy, and performance optimization across multiple channels
• Experience managing marketing automation and CRM platforms (Hubspot and Salesforce preferred)
• Strong analytics and reporting capabilities with the ability to translate data into actionable insights
• Experience in B2B marketing; experience in professional AV, technology, manufacturing, or education markets preferred
• Demonstrated experience evaluating and applying AI tools and marketing technologies to improve performance and efficiency
• Excellent communication and collaboration skills with the ability to work effectively across departments
• Understanding of AEO, SEO, AI-driven discovery, or content optimization strategies preferred
• Strong organizational and project management skills with the ability to work independently, manage competing priorities in a fast-paced environment

Why Join Williams AV?

You will have the opportunity to help shape demand generation and digital marketing efforts for a growing technology company. If you are a marketer who enjoys combining creativity, technology, analytics and continuous improvement, we'd love to hear from you.