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Content Optimization Jobs in Florida (NOW HIRING)

Collaborate with internal teams (content, design, web, analytics) to align messaging and landing ... Strong understanding of SEO best practices, technical SEO, and content optimization * Experience ...

Monitor and flag reviews, questions, or profile issues for the SEO team Content & Blog Assistance * Assist with blog uploads, formatting, internal linking, and basic on-page SEO * Support content ...

Perform SEO audits for technical onsite enhancements, content optimization, and local search for various clients and industries * Create custom monthly traffic reports and insights for clients

Familiarity with SEO best practices and content optimization techniques * Strong organizational skills and the ability to manage deadlines independently * Comfortable working in a collaborative ...

Coordinate with SEO strategists to ensure content aligns with local SEO goals Administrative & SEO Support * Perform data entry and maintain organized records related to SEO tasks and campaigns

Role Overview This role sits at the intersection of SEO, AI search, PR, and structured content optimization. The AI Visibility Specialist analyzes how brands appear across generative AI platforms and ...

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Content Optimization information

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are the most commonly searched types of Content Optimization jobs in Florida?

The most popular types of Content Optimization jobs in Florida are:

What are popular job titles related to Content Optimization jobs in Florida?

For Content Optimization jobs in Florida, the most frequently searched job titles are:

What cities in Florida are hiring for Content Optimization jobs?

Cities in Florida with the most Content Optimization job openings:

Infographic showing various Content Optimization job openings in Florida as of August 2026, with employment types broken down into 1% Internship, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution.

Senior Editor - Automation & Content Optimization

Chewy

Plantation, FL • On-site

$100K - $160K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago


Chewy rating

6.8

Company rating: 6.8 out of 10

Based on 228 frontline employees who took The Breakroom Quiz

10th of 39 rated national retailers


Job description

Job Description:
Our Opportunity
Chewy is seeking a Senior Editor, Automation & Content Optimization to help shape the future of our editorial content across PetMD and Chewy Education. This role sits at the intersection of editorial excellence, data-driven decision-making, and emerging AI capabilities. You'll play a critical role in ensuring our pet health and educational content is timely, discoverable, and optimized for performance across web, email, and social channels.
This is an ideal opportunity for an experienced editor who thrives in a fast-paced publishing environment, embraces new technologies, and knows how to turn insights into action.
What You'll Do
  • Lead optimization efforts across a large library of pet health and educational content, improving performance in search, email engagement, social distribution, and referral optimization.
  • Partner with SEO, analytics, and marketing teams to identify opportunities and respond quickly to changes.
  • Work closely with product teams and engineering to build AI-powered tools to streamline workflows, identify optimization opportunities, and enhance editorial output.
  • Help develop and reinforce high quality standards that center human expertise in the context of an AI-enabled work flow.
  • Optimize articles, headlines, metadata, formatting, and content structure for SEO, engagement, and conversion to product sales.
  • Collaborate with social and email teams to adapt editorial content for multi-channel distribution.
  • Balance speed and quality, ensuring content updates are accurate, brand-aligned, and trustworthy.

Who You Are
  • 7+ years of experience in digital publishing, editorial, or content strategy, ideally within health, lifestyle, or e-commerce environments.
  • You are highly comfortable working with SEO best practices, including keyword strategy, on-page optimization, and performance analysis.
  • You have hands-on experience with AI tools (e.g., content optimization platforms, generative AI, automation workflows) and understand how to apply them responsibly in an editorial setting.
  • You bring a process orientation and product mindset to the content space.
  • You are data-driven and comfortable using analytics tools to inform decisions.
  • You have a proven ability to move quickly and prioritize effectively, especially in response to real-time traffic or performance changes.
  • You understand how content behaves across multiple channels, including organic search, email newsletters, and social media platforms.
  • You are detail-oriented, with strong editing skills and a commitment to accuracy and clarity.
  • You are collaborative and communicative, able to work cross-functionally with editorial, SEO, product, and marketing teams.

Bonus
  • Experience working with health or veterinary content.
  • Familiarity with content management systems and large-scale content libraries.
  • Experience building or refining automated editorial processes.
  • Understanding of E-E-A-T principles and content quality standards in regulated or trust-sensitive categories.

About Chewy
Pet parents rely on Chewy and PetMD for trustworthy, actionable information. As the digital landscape evolves, so does how we create, distribute, and optimize that content. This role is key to ensuring our content not only reaches the right audience but continues to perform and adapt over time.
If you're excited about blending editorial expertise with technology and data-and want to make a meaningful impact on how pet parents access information-we'd love to hear from you.
The base salary range for this role is $100,000 - $160,000.00.
  • The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.

We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

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About Chewy

Sourced by ZipRecruiter

Chewy is a prominent player in the e-commerce industry, specifically dedicated to pet owners. Based in Dania Beach, Florida, the company was founded in 2011 with the aim to make pet shopping easier and more convenient. Chewy offers a wide range of products including pet food, toys, and other pet-related essentials from over 1,000 trusted brands, along with prescription food and medications from certified veterinarians. The company stands out for its dedication to providing 24/7 customer service and shipping orders over $49 for free. Chewy's mission is to be the most trusted and convenient online destination for pet parents everywhere by committed to delivering pet happiness.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Plantation, FL, US

Year founded

2011