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Content Optimization Jobs (NOW HIRING)

Inkitt

SEO Lead

San Francisco, CA · On-site

$150K - $220K/yr

Keyword & Content Optimization - Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth. * On-Page SEO - ...

Saint Mary's University

Content Specialist

Minneapolis, MN · On-site

$52K - $60K/yr

This role is responsible for developing and optimizing content across channels to support enrollment marketing and institutional storytelling. This role focuses on high-quality content execution ...

New

Geico

SEO & AI Search Content Writer

New York, NY · On-site +1

Develop content that adheres to traditional SEO principles (e.g., keyword optimization, on-page SEO) andincorporateemergingGEO/AEO strategies to meet search intent and perform effectively on voice ...

Redemption Plus

Web Content Specialist

Taunton, MA

One day you may be optimizing content for search visibility, and the next you may be auditing product data, configuring analytics events, or leveraging AI tools to improve efficiency and scale ...

Redemption Plus

Web Content Specialist

Taunton, MA · On-site

One day you may be optimizing content for search visibility, and the next you may be auditing product data, configuring analytics events, or leveraging AI tools to improve efficiency and scale ...

Redemption Plus

Web Content Specialist

Taunton, MA · On-site

One day you may be optimizing content for search visibility, and the next you may be auditing product data, configuring analytics events, or leveraging AI tools to improve efficiency and scale ...

Consensus Cloud Solutions

SEO Specialist

This role serves as a critical liaison between Marketing, Content, and Engineering teams, ensuring that websites are optimized for both search engines and users. The SEO Specialist leverages ...

Anthropic

SEO Lead

San Francisco, CA · On-site

You'll partner closely with engineering, content, and analytics teams to scale organic discovery ... Own technical SEO strategy and execution across all Anthropic web properties * Implement and ...

Anthropic

SEO Lead

San Francisco, CA

You'll partner closely with engineering, content, and analytics teams to scale organic discovery ... Own technical SEO strategy and execution across all Anthropic web properties * Implement and ...

Keurig Dr Pepper

Digital Shelf SEO & GEO Manager

Frisco, TX · On-site

$96K - $140K/yr

Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems. * Establish, build, and ...

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All JobsContent Optimization Jobs

Content Optimization information

See salary details

$29.5K

$116.6K

$129K

How much do content optimization jobs pay per year?

As of Jun 27, 2026, the average yearly pay for content optimization in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

Is SEO replaced by AI?

Content optimization professionals use AI tools to enhance SEO strategies, but AI has not replaced SEO entirely. Human expertise remains essential for keyword research, content quality, and strategy development, with AI serving as a complementary tool to improve efficiency and insights.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What jobs will no longer exist in 2030?

In 2030, roles heavily reliant on manual data entry, basic customer service, and routine administrative tasks are expected to decline due to automation and AI advancements. Content optimization professionals may see shifts as AI tools increasingly handle content analysis and editing, but the need for strategic oversight and creative input will remain essential. Overall, jobs that can be fully automated or replaced by AI are at higher risk of disappearing.

What job makes $10,000 a month without a degree?

In content optimization, professionals can earn $10,000 or more per month by freelance work, consulting, or managing large-scale projects, especially if they have strong skills in SEO, writing, and analytics. High earnings typically require experience, a strong portfolio, and the ability to work independently or for agencies, often without formal degrees but with proven expertise. Such roles may involve flexible schedules and self-directed learning to stay current with industry tools and algorithms.

Is SEO a high paying job?

Content optimization roles, including SEO specialists, can offer competitive salaries that vary based on experience, location, and industry. Entry-level positions may pay less, while experienced professionals with skills in analytics and keyword research can earn higher wages, especially in larger markets or with advanced certifications.

What are the key skills and qualifications needed to thrive in Content Optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
More about Content Optimization jobs
What cities are hiring for Content Optimization jobs? Cities with the most Content Optimization job openings:
What are the most commonly searched types of Content Optimization jobs? The most popular types of Content Optimization jobs are:
What states have the most Content Optimization jobs? States with the most job openings for Content Optimization jobs include:
What job categories do people searching Content Optimization jobs look for? The top searched job categories for Content Optimization jobs are:
Content Optimization jobs near you
Infographic showing various Content Optimization job openings in the United States as of June 2026, with employment types broken down into 71% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 73% Physical, 3% Hybrid, and 24% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.
SEO Lead

SEO Lead

Inkitt

San Francisco, CA • On-site

$150K - $220K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 28 days ago

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC's such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJarTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You'll Do:

  • SEO Strategy & Roadmap - Develop and own the company-wide SEO vision, integrating technical, content, and off-page strategies across Inkitt, Galatea, and Candy Jar.

  • Technical SEO - Conduct comprehensive site audits; improve crawl efficiency, indexing, internal linking, and Core Web Vitals; manage structured data and sitemap health.

  • Keyword & Content Optimization - Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth.

  • On-Page SEO - Optimize metadata, headings, alt text, schema markup, and internal linking for key landing pages and story collections.

  • Analytics & Reporting - Set up and manage SEO dashboards, define KPIs, and track performance in GA4, GSC, Ahrefs, and other tools; communicate insights to leadership.

  • Cross-Functional Collaboration - Partner with Product, Engineering, and Design to implement SEO best practices and launch high-impact experiments.

  • Content & Link Strategy - Lead initiatives for content freshness, authority building, and outreach to expand Inkitt's visibility and domain strength.

  • Competitor & Market Analysis - Benchmark performance against comparable platforms and identify whitespace opportunities.

  • Testing & Innovation - Continuously experiment with structure, copy, and technical improvements to drive measurable organic growth.

What You'll Bring:
  • 6-8+ years of SEO experience with a record of delivering measurable growth at high-traffic consumer or content-driven brands.
  • Expertise across technical SEO, content optimization, and analytics; comfortable using GA4, GSC, Ahrefs, Screaming Frog, and similar tools.
  • Demonstrated ability to partner with Product and Engineering to scope, prioritize, and launch SEO improvements.
  • Strong analytical skills and experience using data to inform decisions and measure impact.
  • Previous experience in a high-growth or startup environment preferred
  • Execution-oriented with a bias toward action and tangible results.
  • Strategic but hands-on, comfortable moving between data analysis and content optimization.
  • Collaborative communicator who works effectively with cross-functional teams and leadership.
  • Detail-driven and persistent, able to diagnose and fix issues independently.
  • Thrives in a fast-moving, creative culture where experimentation and ownership are valued
Who We Are Looking For:
  • Autonomous
  • Bring solutions instead of problems
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
  • Have lots of fun building a generational AI x Entertainment company
What We'll Offer:
  • 401k plan, designed to help you save for the future
  • Health benefits tailored to your needs, including medical, dental, and vision coverage
  • Professional coaching for everyone
  • Team-building events, including our annual Tulum trip
  • Unlimited access to our Galatea app and CandyJar TV app
  • Unlimited budget for self-development books
  • Charity donation of your choice at your one year anniversary
  • Free lunch in office everyday
  • Class Pass membership for US based employee and gym access for Berlin employees
  • Dog friendly offices in San Francisco & Berlin
$150,000 - $220,000 a year
Salary offers are determined based on the candidate's experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. 
 
We look forward to hearing from you!
 
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