Associate SEO Specialist
Urbandale, IA · On-site
Content & Optimization Support • Support keyword research, on-page optimization, and internal linking initiatives. • Contribute to content briefs, metadata updates, and optimization ...
Associate SEO Specialist
Urbandale, IA · On-site
Content & Optimization Support • Support keyword research, on-page optimization, and internal linking initiatives. • Contribute to content briefs, metadata updates, and optimization ...
Marketing Content Specialist
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
Des Moines, IA · On-site
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
Des Moines, IA · On-site
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
Des Moines, IA · On-site
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
Des Moines, IA · On-site
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
Des Moines, IA · On-site
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
Des Moines, IA · On-site
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
Des Moines, IA · On-site
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
Marketing Content Specialist
Des Moines, IA · On-site
$57K - $71K/yr
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15-20 ...
... and content optimization. As a Social Media Specialist, this individual will update and monitor social media accounts, manage social media calendars, support digital marketing campaigns, review ...
... and content optimization. As a Social Media Specialist, this individual will update and monitor social media accounts, manage social media calendars, support digital marketing campaigns, review ...
Social Media Specialist
Winterset, IA · On-site
... and content optimization. As a Social Media Specialist, this individual will update and monitor social media accounts, manage social media calendars, support digital marketing campaigns, review ...
Social Media Specialist
Winterset, IA · On-site
... and content optimization. As a Social Media Specialist, this individual will update and monitor social media accounts, manage social media calendars, support digital marketing campaigns, review ...
Create platform-specific content optimized for engagement across social and digital channels * Partner with Marketing to support paid social efforts, including preparing and adapting creative assets ...
Create platform-specific content optimized for engagement across social and digital channels * Partner with Marketing to support paid social efforts, including preparing and adapting creative assets ...
Create platform-specific content optimized for engagement across social and digital channels * Partner with Marketing to support paid social efforts, including preparing and adapting creative assets ...
Create platform-specific content optimized for engagement across social and digital channels * Partner with Marketing to support paid social efforts, including preparing and adapting creative assets ...
Create platform-specific content optimized for engagement across social and digital channels * Partner with Marketing to support paid social efforts, including preparing and adapting creative assets ...
Create platform-specific content optimized for engagement across social and digital channels * Partner with Marketing to support paid social efforts, including preparing and adapting creative assets ...
Associate, Marketing - Content
$115K - $120K/yr
Distill complex business and product content into simplified messaging. * Generate B2B and B2C ... Utilize digital best practices for SEO/AEO, email messaging, subject lines, CTAs, etc. * Develop ...
Associate, Marketing - Content
$115K - $120K/yr
Distill complex business and product content into simplified messaging. * Generate B2B and B2C ... Utilize digital best practices for SEO/AEO, email messaging, subject lines, CTAs, etc. * Develop ...
Sr. Marketing Generalist
Williamsburg, IA · On-site
Support SEO and digital engagement initiatives through content optimization and analytics monitoring * Standardize reporting processes, campaign tracking methods, and marketing best practices
Sr. Marketing Generalist
Williamsburg, IA · On-site
Support SEO and digital engagement initiatives through content optimization and analytics monitoring * Standardize reporting processes, campaign tracking methods, and marketing best practices
Support SEO and digital engagement initiatives through content optimization and analytics monitoring * Standardize reporting processes, campaign tracking methods, and marketing best practices
Support SEO and digital engagement initiatives through content optimization and analytics monitoring * Standardize reporting processes, campaign tracking methods, and marketing best practices
Digital Media Tutor
Ames, IA · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and digital publishing workflows while preparing students for digital media careers and content creation ...
Digital Media Tutor
Ames, IA · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and digital publishing workflows while preparing students for digital media careers and content creation ...
Digital Media Tutor
Iowa City, IA · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and digital publishing workflows while preparing students for digital media careers and content creation ...
Digital Media Tutor
Iowa City, IA · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and digital publishing workflows while preparing students for digital media careers and content creation ...
Content Coordinator - Marketing & Communication
Des Moines, IA · On-site
$58K - $69K/yr
Supports creation of digital content for bank-owned websites, optimizing content for search engines and lead generation as needed * Makes data-driven decisions to move the team and our content ...
Content Coordinator - Marketing & Communication
Des Moines, IA · On-site
$58K - $69K/yr
Supports creation of digital content for bank-owned websites, optimizing content for search engines and lead generation as needed * Makes data-driven decisions to move the team and our content ...
Content Optimization information
What are the key skills and qualifications needed to thrive in Content Optimization, and why are they important?
To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.
What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?
One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
What is content optimization?
Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.
What is the difference between Content Optimization vs Content Writer?
| Aspect | Content Optimization | Content Writer |
|---|---|---|
| Primary Focus | Improving existing content for search engines and user engagement | Creating new content from scratch |
| Skills Needed | SEO, keyword research, analytics, editing | Writing, storytelling, research, creativity |
| Work Environment | Marketing teams, digital agencies, in-house marketing | Content agencies, marketing teams, freelance platforms |
| Common Certifications | SEO certifications, digital marketing courses | Writing courses, journalism degrees |
Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.
What are the most commonly searched types of Content Optimization jobs in Iowa? The most popular types of Content Optimization jobs in Iowa are:
What are popular job titles related to Content Optimization jobs in Iowa? For Content Optimization jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Content Optimization jobs in Iowa look for? The top searched job categories for Content Optimization jobs in Iowa are:
What cities in Iowa are hiring for Content Optimization jobs? Cities in Iowa with the most Content Optimization job openings:
Pella rating
7.7
Based on 129 frontline employees who took The Breakroom Quiz
185th of 512 rated manufacturers
Job description
Job Description
Associate SEO Specialist
Remote
Pella is seeking a curious, driven Associate SEO Specialist to support the growth and optimization of our organic search presence. This role will collaborate across web development, content, and marketing teams to execute SEO initiatives, support site quality, and contribute to a high-performing digital experience.
This position is well-suited for someone with a technical inclination who is also comfortable supporting content initiatives. The ideal candidate is a problem solver who can move between auditing a page, writing a ticket for a developer, and contributing to content optimization work.
Key Responsibilities
Technical SEO & Site Quality
• Support site audits to identify technical issues including crawlability, indexation, page speed, and structured data.
• Monitor Core Web Vitals and flag performance regressions in partnership with development teams.
• Assist with QA for site migrations and template launches across staging and production environments.
Content & Optimization Support
• Support keyword research, on-page optimization, and internal linking initiatives.
• Contribute to content briefs, metadata updates, and optimization recommendations across key page types.
• Assist with SEO testing and experimentation (e.g., title tags, meta descriptions, copy variants).
Collaboration & Execution
• Write clear tickets for SEO issues and work cross-functionally with development and content teams to see them through.
• Participate in Agile sprint workflows to ensure SEO tasks are properly scoped and delivered.
• Leverage AI tools to improve efficiency and scale output across SEO workflows.
Reporting & Insights
• Pull performance data from Google Search Console, GA4, and PageSpeed Insights to support reporting.
• Track the impact of SEO changes over time and surface findings to the broader team.
Skills & Experience
• Bachelor's degree (B.A./B.S.) required.
• 1-3 years of SEO experience; a technical background is strongly preferred.
• Familiarity with Google Search Console, GA4, and Screaming Frog.
• Basic understanding of HTML and how search engines crawl and render content.
• Experience using AI tools to improve workflow efficiency.
• Comfortable working cross-functionally with development and content teams.
• Background in ecommerce, home improvement, or B2C manufacturing preferred.
• Strong communication and problem-solving skills.
About Us
About Pella Corporation
As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America's Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company's Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.
At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you're most proud of - that's why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.
With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?
Associate SEO Specialist
Remote
Pella is seeking a curious, driven Associate SEO Specialist to support the growth and optimization of our organic search presence. This role will collaborate across web development, content, and marketing teams to execute SEO initiatives, support site quality, and contribute to a high-performing digital experience.
This position is well-suited for someone with a technical inclination who is also comfortable supporting content initiatives. The ideal candidate is a problem solver who can move between auditing a page, writing a ticket for a developer, and contributing to content optimization work.
Key Responsibilities
Technical SEO & Site Quality
• Support site audits to identify technical issues including crawlability, indexation, page speed, and structured data.
• Monitor Core Web Vitals and flag performance regressions in partnership with development teams.
• Assist with QA for site migrations and template launches across staging and production environments.
Content & Optimization Support
• Support keyword research, on-page optimization, and internal linking initiatives.
• Contribute to content briefs, metadata updates, and optimization recommendations across key page types.
• Assist with SEO testing and experimentation (e.g., title tags, meta descriptions, copy variants).
Collaboration & Execution
• Write clear tickets for SEO issues and work cross-functionally with development and content teams to see them through.
• Participate in Agile sprint workflows to ensure SEO tasks are properly scoped and delivered.
• Leverage AI tools to improve efficiency and scale output across SEO workflows.
Reporting & Insights
• Pull performance data from Google Search Console, GA4, and PageSpeed Insights to support reporting.
• Track the impact of SEO changes over time and surface findings to the broader team.
Skills & Experience
• Bachelor's degree (B.A./B.S.) required.
• 1-3 years of SEO experience; a technical background is strongly preferred.
• Familiarity with Google Search Console, GA4, and Screaming Frog.
• Basic understanding of HTML and how search engines crawl and render content.
• Experience using AI tools to improve workflow efficiency.
• Comfortable working cross-functionally with development and content teams.
• Background in ecommerce, home improvement, or B2C manufacturing preferred.
• Strong communication and problem-solving skills.
About Us
About Pella Corporation
As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America's Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company's Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.
At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you're most proud of - that's why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.
With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?
About Pella
Sourced by ZipRecruiter
Pella Corporation, headquartered in Pella, IA, is an innovative leader in creating a better view for homes and businesses by designing, testing, manufacturing, and installing quality windows and doors for new construction, remodeling, and replacement applications. Founded in 1925, Pella is a family-owned and professionally managed privately held company, known for its history of innovation, making outstanding products, providing quality service, and delivering on customer satisfaction. The company is committed to incorporating new technologies, increasing productivity, and practicing environmental stewardship.
Industry
Building materials and garden equipment dealers
Company size
5,001 - 10,000 Employees
Headquarters location
Pella, IA, US
Year founded
1925