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Search Engine Marketing Manager Jobs in Iowa (NOW HIRING)

Bill Colwell Ford

SEO Specialist

Hudson, IA · On-site

Manage and optimize Google Business Profiles and online business listings. * Improve visibility in ... A degree in Marketing, Communications, Computer Science, Information Systems, Business, or a ...

Bill Colwell Ford

SEO Specialist

Hudson, IA · On-site

Manage and optimize Google Business Profiles and online business listings. * Improve visibility in ... A degree in Marketing, Communications, Computer Science, Information Systems, Business, or a ...

CBI Bank & Trust

Digital Marketing Manager

Muscatine, IA · On-site

$67K - $85K/yr

Enhance website performance through SEO and content optimization * Create and distribute engaging ... Expertise in SEO, social media management, email marketing, analytics, and digital advertising

CBI Bank & Trust

Digital Marketing Manager

Muscatine, IA · On-site

$67K - $85K/yr

Join Our Team as a Digital Marketing Manager We're seeking an innovative, data-driven, and highly ... Enhance website performance through SEO and content optimization * Create and distribute engaging ...

Meyocks

SEO & Content Strategy Intern

West Des Moines, IA · On-site

$15/hr

Meyocks is searching for an SEO & Content Strategy Intern ready to jump headfirst into agency life ... marketing, data science or related fields. * Experience in Microsoft Office and project management ...

Hills Bank

Marketing Intern

Hills, IA · On-site

$14.25 - $19/hr

Support SEO, SEM, and email marketing efforts; assist with social media strategy and content. * Social Media Management: Create and post engaging content across Facebook, LinkedIn, TikTok, and ...

Hills Bank

Marketing Intern

Hills, IA · On-site

$14.25 - $19/hr

Support SEO, SEM, and email marketing efforts; assist with social media strategy and content.Social Media Management: Create and post engaging content across Facebook, LinkedIn, TikTok, and Instagram.

Flex Ltd.

Marketing Manager

Des Moines, IA · On-site

Job Summary The Marketing Manager will lead and execute integrated marketing and communications ... Partner with digital teams to optimize performance, user experience, and SEO * Support integration ...

Flex

Marketing Manager

Des Moines, IA · On-site

Job Summary The Marketing Manager will lead and execute integrated marketing and communications ... Partner with digital teams to optimize performance, user experience, and SEO * Support integration ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Iowa

Search Engine Marketing Manager information

See Iowa salary details

$39.4K

$69.2K

$99.1K

How much do search engine marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for search engine marketing manager in Iowa is $69,219.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,200.00 and $78,400.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Iowa?

The most popular types of Search Engine Marketing jobs in Iowa are:

What are popular job titles related to Search Engine Marketing Manager jobs in Iowa?

For Search Engine Marketing Manager jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Iowa look for?

The top searched job categories for Search Engine Marketing Manager jobs in Iowa are:

What cities in Iowa are hiring for Search Engine Marketing Manager jobs?

Cities in Iowa with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Iowa as of August 2026, with employment types broken down into 83% Full Time, 16% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $69,219 per year, or $33.3 per hour.

SEO Specialist

Bill Colwell Ford

Hudson, IA • On-site

Full-time

Re-posted 22 days ago

Job description

SEO Specialist
Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist to take ownership of the organic search performance across our dealership websites. This is an exciting opportunity to join a growing dealership group and make a measurable impact on our business. You'll be responsible for improving our visibility in Google Search, Google Maps, and emerging AI-powered search platforms, helping customers find us when they're shopping for a vehicle, scheduling service, ordering parts, or researching their next purchase. If you're analytical, naturally curious, enjoy solving problems, and love seeing measurable results from your work, we'd love to meet you.
What You'll Do
  • Develop and execute our SEO strategy across multiple dealership websites.
  • Research keywords and identify opportunities to increase organic traffic.
  • Optimize page titles, meta descriptions, headings, internal links, and website content.
  • Improve rankings for vehicle sales, service, parts, financing, and local search terms.
  • Monitor website health, indexing, crawlability, Core Web Vitals, and site speed.
  • Implement and maintain structured data (schema markup).
  • Identify technical SEO issues and coordinate improvements with our website provider.
  • Manage and optimize Google Business Profiles and online business listings.
  • Improve visibility in Google Maps and local search results.
  • Create and optimize landing pages, service pages, FAQs, and other SEO-focused website content.
  • Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
  • Track rankings, traffic, and lead generation while identifying opportunities for continued growth.
  • Analyze competitor performance and share recommendations with dealership leadership.

What We're Looking For
  • A degree in Marketing, Communications, Computer Science, Information Systems, Business, or a related field-or equivalent experience.
  • Knowledge of SEO principles and search engine best practices.
  • Strong analytical and problem-solving skills.
  • Excellent written communication and attention to detail.
  • The ability to learn new technology and adapt to Google's evolving search landscape.
  • A self-motivated mindset with the ability to manage projects independently.

Bonus Points
  • Experience with Google Analytics and Google Search Console.
  • Experience managing Google Business Profiles.
  • Familiarity with HTML, CSS, or website structure.
  • Experience using SEO tools such as Semrush, Ahrefs, Moz, or BrightLocal.
  • Experience with schema markup, Core Web Vitals, or technical SEO.
  • Experience working with dealership websites or automotive marketing.

Why Join Our Team?
You'll have the opportunity to own the SEO strategy for a growing dealership group. Your work will directly impact website traffic, lead generation, vehicle sales, service appointments, and business growth.
Unlike working at an agency, you'll see the results of your work firsthand and have the freedom to recommend new ideas, test strategies, and continuously improve our websites. We're committed to staying ahead of the evolving search landscape-including AI-powered search-and we're looking for someone who's excited to grow alongside us.
About Us
Bill Colwell Ford has proudly served the Cedar Valley for more than 40 years. In 2025, we expanded with the acquisition of Colwell Motors of Mason City, creating a growing dealership group representing Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram. We're investing in our people, our technology, and our digital presence because we believe our websites should be one of our strongest competitive advantages. Apply today and help shape the future of search for Bill Colwell Ford and Colwell Motors of Mason City.

Apply