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Content Strategist Jobs in Iowa (NOW HIRING)

Baker Group

Content Marketing Specialist

Ankeny, IA · On-site

Collaborate with the marketing team to execute content strategies that increase engagement and brand visibility. * Monitor industry trends and identify opportunities for timely, relevant content.

New

Grinnell College

Content Fellow

Grinnell, IA · On-site

POSITION SUMMARY The Content Fellow will have opportunities to work on a range of communications ... Execute integrated communication strategies based on a shared understanding of the College ...

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All JobsContent Strategist JobsContent Strategist Jobs in Iowa

Content Strategist information

See Iowa salary details

$15

$42

$71

How much do content strategist jobs pay per hour?

As of Aug 2, 2026, the average hourly pay for content strategist in Iowa is $42.26, according to ZipRecruiter salary data. Most workers in this role earn between $32.50 and $49.66 per hour, depending on experience, location, and employer.

What is the job of a content strategist?

A content strategist is responsible for planning, developing, and managing content to meet an organization’s goals and audience needs. They analyze target audiences, create content strategies, and often use tools like content management systems to ensure consistency and effectiveness across channels.

What Is a Content Strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

How does a Content Strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the average salary of a content strategist?

The average salary of a content strategist typically ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Senior roles or those with specialized skills in SEO, analytics, or content management tools may earn higher salaries.

What are the key skills and qualifications needed to thrive as a Content Strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

What does a Content Strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What jobs will no longer exist in 2030?

By 2030, roles such as traditional print journalists and basic data entry clerks are expected to decline due to automation and digital transformation. For a Content Strategist, this shift emphasizes the increasing importance of digital content creation, SEO skills, and data-driven decision making, while routine tasks may be replaced by AI tools. Adaptability to new technologies will be key to remaining relevant in the evolving job landscape.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Content Directors, Creative Directors, or Executive Producers often earn $150,000 or more annually, especially with extensive experience, leadership skills, and industry connections. These positions typically require advanced skills, strategic oversight, and sometimes specialized certifications or advanced degrees.
More about Content Strategist jobs
What are the most commonly searched types of Content Strategist jobs in Iowa? The most popular types of Content Strategist jobs in Iowa are:
What are popular job titles related to Content Strategist jobs in Iowa? For Content Strategist jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Content Strategist jobs in Iowa look for? The top searched job categories for Content Strategist jobs in Iowa are:
What cities in Iowa are hiring for Content Strategist jobs? Cities in Iowa with the most Content Strategist job openings:
What are popular job titles related to Content Strategist jobs in IA? For Content Strategist jobs in IA, the most frequently searched job titles are:
Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Iowa as of July 2026, with employment types broken down into 70% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 73% Physical, 5% Hybrid, and 22% Remote job distribution, with an average salary of $87,902 per year, or $42.3 per hour.

Content Marketing Strategist

Principal Financial Group

Des Moines, IA

$84K - $132K/yr

Full-time

Posted 9 days ago

Job description

What You'll Do

Are you a results-driven Content Marketer with a passion for creating content that converts? Do you excel at developing compelling campaigns that speak directly to the consumer?

Principal Financial Group is seeking a Content Marketing Strategist to join our dynamic team and help drive sales and engagement for our retirement plan offerings.

This role is ideal for a strategic thinker with a strong background in email and direct mail campaigns, content optimization, and A/B testing—someone who understands how to motivate action through content that resonates at each stage of the customer journey.

Key Responsibilities

    • Create compelling content for Direct-to-Consumer (DTC) campaigns—including email and direct mail—that drives conversions and supports retirement plan growth metrics.
    • Develop and optimize messaging that aligns with the buyer journey, leveraging audience insights and performance data to drive engagement and ROI.
    • Collaborate cross-functionally with marketing, product, compliance, and sales teams to ensure cohesive campaign execution across channels.
    • Help implement A/B tests for email and direct mail campaigns to identify high-performing content, subject lines, CTAs, and layouts.
    • Craft content across formats—including landing pages, print pieces, emails, and digital ads—tailored to segmented audiences.
    • Translate complex financial concepts into clear, persuasive, and actionable marketing messages that resonate with consumers.
    • Monitor and analyze campaign performance, using insights to refine strategies, increase conversions, and support continuous improvement.
    • Stay current on industry trends and consumer behavior in the retirement and financial planning space to maintain competitive messaging and positioning.
    • Contribute to the growth of the business through strategic storytelling and content that highlights the value of our products and services.

Who You Are
  • Bachelor’s degree or equivalent experience 
  • 4+ years of related content marketing experience, preferably with a focus on DTC campaigns and financial products.
  • Proven experience developing content that drives conversion in email, direct mail, and other marketing channels.
  • Proficient in A/B testing strategies and analyzing results to optimize content effectiveness.
  • Strong storyteller who can simplify complex topics into engaging, reader-friendly content.
  • Experience managing full-scale, integrated marketing campaigns with attention to detail and deadlines.
  • Strong editorial, proofreading, project management, and communication skills, with demonstrated AP Style experience.
  • Ability to translate analytics into meaningful content strategies.
  • Nimble, proactive, and able to manage multiple priorities in a fast-paced environment.
  • Familiarity with the retirement planning space or financial services is preferred.
  • Knowledge of Principal Financial Group’s products and customer journey is a plus.

Travel: Some travel required, including occasional overnight stays.

This is a unique opportunity to make a measurable impact by delivering content that educates, motivates, and converts consumers exploring their retirement options. If you're ready to help shape the future of content marketing at Principal, we’d love to hear from you.


Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$84600 - $132000 / year
Salary Details

The following locations are examples of market-specific salary ranges across different geographies. 

  • Grand Island, NE / Wichita, KS: $84,600 - $114,300 / year
  • Des Moines, IA / Tampa, FL: $89,300 - $120,650 / year
  • Charlotte, NC / Dallas, TX: $94,000 - $127,000 / year
  • Chicago, IL / Denver, CO / Minneapolis, MN: $103,400 - $130,000 / year
  • Los Angeles, CA / New York City, NY: $112,800 - $132,000 / year

Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
7/23/2026
Most Recently Posted Date
7/23/2026
 

Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.


LinkedIn Remote Hashtag


#LI-RemoteQualifications:
  • Bachelor’s degree or equivalent experience 
  • 4+ years of related content marketing experience, preferably with a focus on DTC campaigns and financial products.
  • Proven experience developing content that drives conversion in email, direct mail, and other marketing channels.
  • Proficient in A/B testing strategies and analyzing results to optimize content effectiveness.
  • Strong storyteller who can simplify complex topics into engaging, reader-friendly content.
  • Experience managing full-scale, integrated marketing campaigns with attention to detail and deadlines.
  • Strong editorial, proofreading, project management, and communication skills, with demonstrated AP Style experience.
  • Ability to translate analytics into meaningful content strategies.
  • Nimble, proactive, and able to manage multiple priorities in a fast-paced environment.
  • Familiarity with the retirement planning space or financial services is preferred.
  • Knowledge of Principal Financial Group’s products and customer journey is a plus.

Travel: Some travel required, including occasional overnight stays.

This is a unique opportunity to make a measurable impact by delivering content that educates, motivates, and converts consumers exploring their retirement options. If you're ready to help shape the future of content marketing at Principal, we’d love to hear from you.

Education:UNAVAILABLEEmployment Type: FULL_TIME

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