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Content Strategy Lead information

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$64K

$133.2K

$259.5K

How much do content strategy lead jobs pay per year?

As of Jun 11, 2026, the average yearly pay for content strategy lead in the United States is $133,197.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $160,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Content Strategy Lead, and why are they important?

A Content Strategy Lead needs expertise in content development, digital marketing, analytics, and a solid understanding of audience engagement, often supported by a degree in communications or marketing. Familiarity with content management systems (CMS), SEO tools, and data analytics platforms like Google Analytics is typically required. Outstanding leadership, cross-functional collaboration, and strategic thinking are crucial soft skills for excelling in this role. These capabilities ensure that content aligns with business goals, resonates with target audiences, and drives measurable results.

How does a Content Strategy Lead typically collaborate with cross-functional teams to achieve business goals?

A Content Strategy Lead often works closely with marketing, product, design, and analytics teams to ensure content aligns with broader business objectives. They facilitate regular meetings to gather insights, share content plans, and adjust strategies based on feedback and performance metrics. Effective collaboration involves balancing creative vision with data-driven decision-making, managing stakeholder expectations, and ensuring consistent messaging across all channels. This cross-functional teamwork is essential for creating impactful content that supports user needs and drives measurable results.

What is the difference between Content Strategy Lead vs Content Marketing Manager?

AspectContent Strategy LeadContent Marketing Manager
Primary FocusDeveloping overall content strategies and aligning content with business goalsExecuting marketing campaigns and managing content distribution for promotion
Required SkillsStrategic planning, content architecture, cross-team collaborationContent creation, campaign management, analytics
Work EnvironmentCollaborates with marketing, product, and executive teamsWorks closely with marketing and sales teams to drive engagement

The Content Strategy Lead focuses on creating comprehensive content plans aligned with business objectives, while the Content Marketing Manager emphasizes executing marketing campaigns to promote content. Both roles require strong communication skills and industry experience, but their core responsibilities differ in scope and focus.

What does a Content Strategy Lead do?

A Content Strategy Lead is responsible for developing and overseeing a company's content strategy to ensure it aligns with business goals and audience needs. This role involves planning, creating, and managing content across various platforms, analyzing content performance, and coordinating with different teams to maintain brand consistency. The Content Strategy Lead also identifies opportunities for content improvement and innovation, ensuring that all content supports the organization's objectives and engages target audiences effectively.
More about Content Strategy Lead jobs
What states have the most Content Strategy Lead jobs? States with the most job openings for Content Strategy Lead jobs include:
What job categories do people searching Content Strategy Lead jobs look for? The top searched job categories for Content Strategy Lead jobs are:
What are popular job titles related to Content Strategy Lead jobs? For Content Strategy Lead jobs, the most frequently searched job titles are:
Content Strategy Lead jobs near you
Infographic showing various Content Strategy Lead job openings in the United States as of June 2026, with employment types broken down into 83% Full Time, 13% Part Time, and 4% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $133,197 per year, or $64 per hour.
Executive & Digital Content Strategy Lead

Executive & Digital Content Strategy Lead

Advanced Micro Devices, Inc

Austin, TX • On-site

$95K/yr

Full-time

Posted 15 days ago

Advanced Micro Devices rating

8.4

Company rating: 8.4 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

23rd of 139 rated electronics manufacturers

Job description

WHAT YOU DO AT AMD CHANGES EVERYTHING
At AMD, our mission is to build great products that accelerate next-generation computing experiences-from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you'll discover the real differentiator is our culture. We push the limits of innovation to solve the world's most important challenges-striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career.
THE ROLE
The Executive & Digital Content Strategy Lead is responsible for defining and driving executive thought leadership strategy and digital content programming across YouTube and LinkedIn. The role will own narrative development, content strategy, and programming frameworks, partnering closely with cross-functional teams and Centers of Excellence (COEs) to execute high-impact content at scale.
This is a strategic role with accountability for shaping executive voice, scaling content programs, and ensuring consistent, compelling storytelling aligned to business priorities.
THE PERSON
The ideal candidate is a strategic storyteller and content leader with experience building executive thought leadership programs and managing digital content ecosystems across social and video platforms. You are highly collaborative, organized, and comfortable working across executives, marketing teams, communications, creative partners, and agencies to drive alignment and execution.
KEY RESPONSIBILITIES
Executive Thought Leadership Strategy & Narrative
  • Define and evolve executive thought leadership strategy aligned to client priorities and key campaigns
  • Develop core narratives, messaging frameworks, and editorial themes across executives and initiatives
  • Partner with executives, communications, and business leaders to shape authentic, differentiated perspectives
  • Translate business priorities into scalable thought leadership programs and content series

YouTube Content Strategy & Programming
  • Own Commercial PC YouTube channel strategy, including content pillars, audience targeting, and performance goals
  • Develop and manage always-on content programming (e.g., series, episodic formats, campaign integrations)
  • Partner with creative teams and COEs on concept development, production planning, and publishing cadence
  • Ensure content aligns to broader campaign narratives and supports awareness, engagement, and conversion goals
  • Drive performance optimization through insights, testing, and continuous improvement

LinkedIn Strategy & Content Production
  • Define and execute LinkedIn Commercial PC strategy across corporate channels and executive presence
  • Build channel-specific content strategies, including editorial calendars and platform-native formats
  • Guide content development for executive posts, articles, and campaign amplification
  • Partner with social COEs for publishing, amplification, and performance tracking
  • Scale best practices for executive voice, engagement, and follower growth

Program Leadership & Cross-Functional Execution
  • Lead end-to-end programming across thought leadership and content initiatives, from strategy through execution
  • Manage commercial client programming calendar
  • Partner with internal teams (campaigns, comms, web, social) and external agencies to deliver programs
  • Act as the central point of coordination across stakeholders to ensure alignment and timely delivery
  • Establish clear workflows, content pipelines, and production processes with execution teams

Performance & Optimization
  • Define success metrics across channels (engagement, reach, influence, conversion)
  • Leverage data and insights to refine strategy, content mix, and programming effectiveness
  • Deliver regular performance readouts and actionable recommendations to stakeholders

PREFERRED EXPERIENCE
  • Extensive experience in content strategy, executive communications, social media, digital marketing, or thought leadership
  • Experience managing executive presence and content strategy on LinkedIn and YouTube
  • Strong understanding of digital storytelling, editorial strategy, and audience engagement best practices
  • Experience working cross-functionally with communications, creative, social, and campaign teams
  • Strong project management and stakeholder management skills
  • Experience leveraging analytics and insights to optimize content performance
  • Excellent written and verbal communication skills
  • Experience working in a B2B or technology company environment, either client-side or agency-side preferred

ACADEMIC CREDENTIALS
  • Bachelor's or Master's degree in Marketing, Communications, Journalism, Business, or related field

#LI-CJ2
#LI-Hybrid
This role is not eligible for visa sponsorship.
Benefits offered are described: AMD benefits at a glance.
AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.
AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD's "Responsible AI Policy" is available here.
This posting is for an existing vacancy.

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