Help lead the strategic direction of the U.S. secondary content portfolio, ensuring it delivers authoritative, high-quality content aligned with customer needs and business goals * Ensure content ...
Help lead the strategic direction of the U.S. secondary content portfolio, ensuring it delivers authoritative, high-quality content aligned with customer needs and business goals * Ensure content ...
Role: Strategy Lead Location: Baltimore, Maryland About the role: The Strategy Lead is the ... The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web ...
New
Role: Strategy Lead Location: Baltimore, Maryland About the role: The Strategy Lead is the ... The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web ...
New
Help lead the strategic direction of the U.S. secondary content portfolio, ensuring it delivers authoritative, high-quality content aligned with customer needs and business goals * Ensure content ...
Help lead the strategic direction of the U.S. secondary content portfolio, ensuring it delivers authoritative, high-quality content aligned with customer needs and business goals * Ensure content ...
Help lead the strategic direction of the U.S. secondary content portfolio, ensuring it delivers authoritative, high-quality content aligned with customer needs and business goals * Ensure content ...
Help lead the strategic direction of the U.S. secondary content portfolio, ensuring it delivers authoritative, high-quality content aligned with customer needs and business goals * Ensure content ...
Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain ... Lead development of AI-augmented solution offerings. Use company-approved AI tools to accelerate ...
Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain ... Lead development of AI-augmented solution offerings. Use company-approved AI tools to accelerate ...
Director, Content Strategy & Marketing
Chicago, IL · On-site
$190K - $220K/yr
Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts. * Oversee and evolve the editorial function, setting strategic ...
Director, Content Strategy & Marketing
Chicago, IL · On-site
$190K - $220K/yr
Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts. * Oversee and evolve the editorial function, setting strategic ...
Director, Content Strategy & Marketing
Chicago, IL · On-site
$190K - $220K/yr
Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts. * Oversee and evolve the editorial function, setting strategic ...
Director, Content Strategy & Marketing
Chicago, IL · On-site
$190K - $220K/yr
Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts. * Oversee and evolve the editorial function, setting strategic ...
Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts. * Oversee and evolve the editorial function, setting strategic ...
Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts. * Oversee and evolve the editorial function, setting strategic ...
Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts. * Oversee and evolve the editorial function, setting strategic ...
Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts. * Oversee and evolve the editorial function, setting strategic ...
You will primarily act as the visionary lead-partnering with external agencies, freelancers, and ... What You'll Own Content Strategy * Persona-Driven Frameworks: Architect and scale a comprehensive ...
You will primarily act as the visionary lead-partnering with external agencies, freelancers, and ... What You'll Own Content Strategy * Persona-Driven Frameworks: Architect and scale a comprehensive ...
Manager, Content Strategy
$78K/yr
You will primarily act as the visionary lead-partnering with external agencies, freelancers, and ... What You'll Own Content Strategy * Persona-Driven Frameworks: Architect and scale a comprehensive ...
Manager, Content Strategy
$78K/yr
You will primarily act as the visionary lead-partnering with external agencies, freelancers, and ... What You'll Own Content Strategy * Persona-Driven Frameworks: Architect and scale a comprehensive ...
Director, Content Strategy
$100K - $130K/yr
Director, Content Strategy, Healthcare Weber Shandwick, New York Weber Shandwick has an award ... Lead the creation of editorial calendars and content plans designed to engage a variety of target ...
Director, Content Strategy
$100K - $130K/yr
Director, Content Strategy, Healthcare Weber Shandwick, New York Weber Shandwick has an award ... Lead the creation of editorial calendars and content plans designed to engage a variety of target ...
Director, Content Strategy
$100K - $130K/yr
Director, Content Strategy, Healthcare Weber Shandwick, New York Weber Shandwick has an award ... Lead the creation of editorial calendars and content plans designed to engage a variety of target ...
Director, Content Strategy
$100K - $130K/yr
Director, Content Strategy, Healthcare Weber Shandwick, New York Weber Shandwick has an award ... Lead the creation of editorial calendars and content plans designed to engage a variety of target ...
Role: Strategy Lead Location: Baltimore, Maryland About the role: The Strategy Lead is the ... The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web ...
New
Quick apply
Role: Strategy Lead Location: Baltimore, Maryland About the role: The Strategy Lead is the ... The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web ...
New
Depending on experience and level, the individual may manage team members and lead strategic planning initiatives. This role will report directly to the Vice President, Content Strategy. This ...
Quick apply
Depending on experience and level, the individual may manage team members and lead strategic planning initiatives. This role will report directly to the Vice President, Content Strategy. This ...
Director, Content Strategy
New York, NY · On-site
$100K - $130K/yr
Director, Content Strategy, Healthcare Weber Shandwick, New York Weber Shandwick has an award ... Lead the creation of editorial calendars and content plans designed to engage a variety of target ...
Director, Content Strategy
New York, NY · On-site
$100K - $130K/yr
Director, Content Strategy, Healthcare Weber Shandwick, New York Weber Shandwick has an award ... Lead the creation of editorial calendars and content plans designed to engage a variety of target ...
Strategy Lead
Baltimore, MD · On-site
Role: Strategy Lead Location: Baltimore, Maryland About the role: The Strategy Lead is the ... The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web ...
Strategy Lead
Baltimore, MD · On-site
Role: Strategy Lead Location: Baltimore, Maryland About the role: The Strategy Lead is the ... The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web ...
Senior Associate, UX Content Strategist, AI & Consumer Experience
Manhattan, NY · On-site
$90K - $128K/yr
You'll partner closely with Content Strategy Lead, Design, Marketing, Product, Research, Analytics, SEO, and Compliance to ensure consumer content is aligned, performance-driven, and future-ready.
Senior Associate, UX Content Strategist, AI & Consumer Experience
Manhattan, NY · On-site
$90K - $128K/yr
You'll partner closely with Content Strategy Lead, Design, Marketing, Product, Research, Analytics, SEO, and Compliance to ensure consumer content is aligned, performance-driven, and future-ready.
Head of Content
Washington, DC · On-site
Lead Toastique's overall content strategy across digital, social, in-store, and franchise channels * Develop and execute Toastique's national content and social media strategy * Build seasonal ...
Quick apply
Head of Content
Washington, DC · On-site
Lead Toastique's overall content strategy across digital, social, in-store, and franchise channels * Develop and execute Toastique's national content and social media strategy * Build seasonal ...
Senior Associate, UX Content Strategist, AI & Consumer Experience
Manhattan, NY · On-site
$90K - $128K/yr
You'll partner closely with Content Strategy Lead, Design, Marketing, Product, Research, Analytics, SEO, and Compliance to ensure consumer content is aligned, performance-driven, and future-ready.
Senior Associate, UX Content Strategist, AI & Consumer Experience
Manhattan, NY · On-site
$90K - $128K/yr
You'll partner closely with Content Strategy Lead, Design, Marketing, Product, Research, Analytics, SEO, and Compliance to ensure consumer content is aligned, performance-driven, and future-ready.
Content Strategy Lead information
See salary details
$74.3K is the 25th percentile. Wages below this are outliers.
$64K - $81.8K
43% of jobs
$81.8K - $99.5K
0% of jobs
The median wage is $112.4K / yr.
$99.5K - $117.3K
9% of jobs
$117.3K - $135.1K
12% of jobs
$152.4K is the 75th percentile. Wages above this are outliers.
$135.1K - $152.9K
10% of jobs
$152.9K - $170.6K
9% of jobs
$170.6K - $188.4K
0% of jobs
$188.4K - $206.2K
0% of jobs
$206.2K - $224K
0% of jobs
$224K - $241.7K
6% of jobs
$241.7K - $259.5K
9% of jobs
$64K
$133.2K
$259.5K
How much do content strategy lead jobs pay per year?
What are the key skills and qualifications needed to thrive as a Content Strategy Lead, and why are they important?
How does a Content Strategy Lead typically collaborate with cross-functional teams to achieve business goals?
What is the difference between Content Strategy Lead vs Content Marketing Manager?
| Aspect | Content Strategy Lead | Content Marketing Manager |
|---|---|---|
| Primary Focus | Developing overall content strategies and aligning content with business goals | Executing marketing campaigns and managing content distribution for promotion |
| Required Skills | Strategic planning, content architecture, cross-team collaboration | Content creation, campaign management, analytics |
| Work Environment | Collaborates with marketing, product, and executive teams | Works closely with marketing and sales teams to drive engagement |
The Content Strategy Lead focuses on creating comprehensive content plans aligned with business objectives, while the Content Marketing Manager emphasizes executing marketing campaigns to promote content. Both roles require strong communication skills and industry experience, but their core responsibilities differ in scope and focus.
What does a Content Strategy Lead do?

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 7 days ago
LexisNexis rating
7.6
Based on 12 frontline employees who took The Breakroom Quiz
150th of 426 rated business services
Job description
Are you looking for an alternative legal career that blends legal expertise with strategy, data, and innovation?
Do you want to shape the future of legal content in a collaborative, forward-thinking environment that values flexibility and impact?
Do you want to work remotely in a supportive team and company that promotes work-life balance?
About the Team
LexisNexis is seeking an experienced legal professional to join our team as a Content Manager - Secondary Content Strategy (U.S.). In this role, you will help drive the strategy, development, and commercial success of our U.S. secondary content portfolio.
You will combine your understanding of legal practice with a strong customer-first and data-driven mindset to inform portfolio decisions, enhance content quality, and support AI-enabled legal research solutions. This role plays a critical part in ensuring our secondary content remains authoritative, competitive, and aligned with evolving customer needs.
About the Role
As a Content Manager, you will contribute to the strategic direction and performance of our secondary content portfolio as part of a cross-functional team that includes Product, Sales, Marketing, Editorial Operations, and global stakeholders.
You will serve as the voice of the customer, leveraging usage data, direct engagement, and market insights to shape content strategy and investment decisions. You will evaluate competitive dynamics, identify growth opportunities, and help ensure our content is optimized for both traditional research and emerging AI-driven applications.
This role requires strong collaboration, strategic thinking, and the ability to translate insights into actionable plans that improve both customer outcomes and business performance.
Responsibilities:
- Strategy & Market Analysis
- Serve as the voice of the customer by analyzing usage data, participating in customer calls, and leading NPS follow-up efforts
- Translate customer feedback and behavioral insights into actionable portfolio and product strategies
- Monitor and assess the U.S. legal market and competitive landscape, including established publishers, legal tech platforms, startups, and alternative providers, to identify trends, risks, and opportunities
- Conduct ongoing competitive and market analysis to inform portfolio priorities and investment decisions
- Assess LexisNexis' competitive position by practice area and identify opportunities for growth, differentiation, and content expansion
- Identify and evaluate licensing and acquisition opportunities
- Collaborate with global colleagues (UK, Canada, and beyond) to share insights and unlock cross-border content and commercialization opportunities
- Portfolio Leadership & Content Development
- Help lead the strategic direction of the U.S. secondary content portfolio, ensuring it delivers authoritative, high-quality content aligned with customer needs and business goals
- Ensure content supports AI applications (e.g., Protégé grounding and answer quality), including coverage, authoritative sourcing, rights clearance, and robust metadata
- Partner closely with Product teams to improve AI content retrieval, accuracy, and user experience
- Develop and propose annual content development plans for proprietary titles
- Review and evaluate author proposals for new titles and updates to existing content, ensuring alignment with portfolio strategy and market demand
- Partner with Editorial Operations on Content Development plans for proprietary and licensed content, such as online placement, packaging, and pricing
- Commercialization & Go-to-Market
- Partner with Sales, Marketing, and Editorial Operations to develop and execute go-to-market strategies
- Lead key go-to-market activities, including content development updates, product launches, and sales training
- Support conference participation, author engagement, and promotion of authoritative brands and titles
- Ensure clear value positioning and messaging that differentiates our secondary content in a competitive market to drive adoption and customer preference
- Operational Excellence & Financial Management
- Ensure compliance with rights, licensing, and internal governance standards, including approval of sources for AI usage
- Partner with Legal and Editorial teams on licensing terms and content use
- Support financial performance by aligning portfolio decisions with revenue and profitability goals
- Contribute to special projects and continuous improvement initiatives across the portfolio
Requirements
- Juris Doctor (JD) and active bar membership in good standing preferred
- 6+ years of experience practicing law or working in legal publishing, legal technology, or a related field
- Strong understanding of the U.S. legal market and attorney workflows
- Experience in content strategy, product management, or portfolio management is highly desirable
- Demonstrated ability to use data and customer insights to inform strategic decisions
- Familiarity with AI-driven legal research tools and digital content platforms preferred
- Excellent writing, editing, and analytical skills, with the ability to write effectively and concisely
- Strong communication and stakeholder management skills, with the ability to influence cross-functional teams
- Highly organized, self-motivated, detail-oriented, and able to manage multiple priorities
- Ability to work independently and collaboratively in a fast-paced environment
Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• - Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave annually to participate in Employee Resource Groups and to volunteer with your charity of choice
About the business
LexisNexis Legal & Professional® (LNLP), which serves customers in more than 150 countries with over 11k employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. LNLP provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
Primary Location Base Pay Range: New York, NY $114,300 - $190,500. If performed in Illinois, the base pay range is $100,100 - $166,800.If performed in Chicago, IL, the base pay range is $104,800 - $174,700.If performed in Ohio, the base pay range is $90,500 - $150,900.U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply in some locations to better reflect local market rates.This job is eligible for an annual incentive bonus.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
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