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Content Optimization Jobs in Iowa (NOW HIRING)

Varsity Tutors

Digital Media Tutor

Ames, IA · Remote

$18 - $40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and digital publishing workflows while preparing students for digital media careers and content creation ...

Varsity Tutors

Digital Media Tutor

Iowa City, IA · Remote

$18 - $40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and digital publishing workflows while preparing students for digital media careers and content creation ...

Varsity Tutors

Viral Content Creation Tutor

Iowa City, IA · Remote

$18 - $40/hr

Emphasizes authentic storytelling and platform-specific optimization and connects viral content creation to personal branding, business marketing, and media career development. * Curriculum Awareness ...

Varsity Tutors

Viral Content Creation Tutor

Ames, IA · Remote

$18 - $40/hr

Emphasizes authentic storytelling and platform-specific optimization and connects viral content creation to personal branding, business marketing, and media career development. * Curriculum Awareness ...

Omni Digital Group

Video Editor

Coralville, IA · On-site

$42K - $47K/yr

Develop short-form (1545s) and occasional long-form (13 min) content optimized for Meta platforms. * Implement the Omni Hook + Retain + CTA framework in all ad videos, ensuring clear structure and ...

Omni Digital Group

Video Editor

Coralville, IA

$42K - $47K/yr

Develop short-form (15-45s) and occasional long-form (1-3 min) content optimized for Meta platforms. * Implement the Omni Hook + Retain + CTA framework in all ad videos, ensuring clear structure and ...

Omni Digital Group

Video Editor

Coralville, IA · On-site

$42K - $47K/yr

Develop short-form (15-45s) and occasional long-form (1-3 min) content optimized for Meta platforms. * Implement the Omni Hook + Retain + CTA framework in all ad videos, ensuring clear structure and ...

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Showing results 21-40

All JobsContent Optimization JobsContent Optimization Jobs in Iowa

Content Optimization information

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are the most commonly searched types of Content Optimization jobs in Iowa?

The most popular types of Content Optimization jobs in Iowa are:

What are popular job titles related to Content Optimization jobs in Iowa?

For Content Optimization jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Content Optimization jobs in Iowa look for?

The top searched job categories for Content Optimization jobs in Iowa are:

What cities in Iowa are hiring for Content Optimization jobs?

Cities in Iowa with the most Content Optimization job openings:

Content Optimization jobs near you
Infographic showing various Content Optimization job openings in Iowa as of August 2026, with employment types broken down into 1% Internship, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution.

Marketing Content Specialist

Urbandale, IA • On-site

Integrity Marketing Group

7.7

Company rating: 7.7 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

17th of 52 rated marketing agency

People enjoy working here

Good employer

Recommended by parents

Learn more about Integrity Marketing Groupexternal

Full-time

Re-posted 2 days ago

Job description

About Integrity Marketing Group
Integrity Marketing Group is one of the nation's leading independent distributors of life and health insurance products focused on serving the senior market. Founded in 2006, Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that have over 100,000 independent agents.
The Marketing Content Manager is responsible for managing and executing Integrity Life & Annuities' content strategy, go-to-market messaging, and digital content ecosystem. This role ensures content accuracy, consistency and effectiveness across all internal and external audiences. The Marketing Content Manager will lead the development and execution of content that supports product launches, sales initiatives, and recruiting efforts while driving engagement across organic and paid channels.
Responsibilities:
  • Lead execution of the full content lifecycle, including content creation, editorial planning, and coordination of distribution across channels.
  • Develop and manage a centralized content management system (CMS) or library, ensuring content is organized, accessible, compliant, and aligned with brand standards.
  • Build deep understanding of Integrity Life & Annuities' products, target audiences, and distribution channels to create clear, compelling, and compliant content that supports business growth.
  • Own social media strategy and execution, including development of content calendars aligned to marketing priorities and optimization based on performance analytics.
  • Create, manage, and execute content supporting go-to-market strategies, marketing campaigns, sales enablement, and key business objectives, ensuring accuracy, consistency, and quality (35%).
  • Manage and distribute multi-channel content (email, social media, sales materials), ensuring all messaging is audience-focused, compliant, and drives engagement and growth (25%).
  • Establish governance, taxonomy, workflows, and version control for the CMS to maintain content integrity, accessibility, and compliance (15%).
  • Partner cross-functionally with internal teams to manage content workflows, approvals, and ensure timely and accurate delivery of initiatives (15%).
  • Perform additional duties as assigned (10%).

Requirements:
  • 2+ years of experience in marketing, communications, or related functions.
  • Bachelor's degree from four-year College and 2+ years related experience and/or training; or five to seven years related experience and/or training; or equivalent combination of education and experience.
  • Must display Core Values.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and commitment to accuracy.
  • Ability to manage priorities and operate in a fast-paced environment.
  • Ability to support marketing, advertising, and program execution at both strategic and tactical levels.
  • Strong service mindset and ability to build relationships with internal stakeholders and field partners.
  • Understanding of annuity and life insurance concepts preferred.
  • Prior experience of operating and/or managing a content management system preferred.

Critical Success Factors:
  • High accuracy and timeliness of marketing program information.
  • Exceptional understanding of grammar rules with strong attention to detail.
  • Excellent communication skills with internal/external members to accomplish organizational objectives/goals
  • Strong cross-functional collaboration that enhances program performance.
  • Ability to manage concurrent tasks and maintain organized processes.
  • Ability to self-start and take initiative on workload priorities.
  • Strong collaborative mindset and ability to build relationships with internal stakeholders and field partners.

About Integrity
Integrity is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you'll love, and we'll love you back. We're proud of the work we do and the culture we've built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are - in person, over the phone or online. Integrity's employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.

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