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Content Optimization Jobs in Iowa (NOW HIRING)

HOTEL JULIEN

Marketing Manager

Dubuque, IA · On-site

$24 - $26/hr

... content, online reputation management, and promotion * Maintain a working knowledge of SEO including keyword research * Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign

HOTEL JULIEN

Marketing Manager

Dubuque, IA

... content, online reputation management, and promotion • Maintain a working knowledge of SEO including keyword research • Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign

HOTEL JULIEN

Marketing Manager

Dubuque, IA · On-site

$24 - $26/hr

... content, online reputation management, and promotion • Maintain a working knowledge of SEO including keyword research • Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign

EnthuZiastic

Growth Hacker - Remote

Waterloo, IA · Remote

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Des Moines, IA · Remote

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Clinton, IA · Remote

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Sioux City, IA · On-site

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Sioux City, IA · Remote

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Cedar Rapids, IA · Remote

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Clinton, IA · On-site

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Waterloo, IA · On-site

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Cedar Rapids, IA · On-site

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

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Showing results 41-60

All JobsContent Optimization JobsContent Optimization Jobs in Iowa

Content Optimization information

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
What are the most commonly searched types of Content Optimization jobs in Iowa? The most popular types of Content Optimization jobs in Iowa are:
What job categories do people searching Content Optimization jobs in Iowa look for? The top searched job categories for Content Optimization jobs in Iowa are:
What cities in Iowa are hiring for Content Optimization jobs? Cities in Iowa with the most Content Optimization job openings:
Content Optimization jobs near you
Infographic showing various Content Optimization job openings in Iowa as of August 2026, with employment types broken down into 1% Internship, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution.

Digital & Social Media Marketing Specialist

Kinetic Edge Physical Therapy

Pella, IA • On-site

$42K - $55K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Job description

About Us
At Kinetic Edge Physical Therapy, we passionately pursue our mission to transform lives and restore hope through movement. With clinics across Iowa, we combine clinical expertise with a passion for people, helping our clients move better, feel better, and live better. Our culture is built on trust, positivity, growth, and fun. We're growing, and we're looking for someone creative and strategic to help us tell our story.
Position Summary
We're seeking a Digital & Social Media Marketing Specialist to elevate our brand presence across all digital platforms and strengthen our connection with the communities we serve. This individual will work closely with the marketing team and clinic leaders to craft compelling content, manage our online and offline brand presence, and drive new client growth through creative, data-driven strategies.
This is a hybrid position based in Pella, Iowa, with the expectation of working primarily in-office during the initial onboarding and training period, then transitioning to a more flexible hybrid schedule once fully trained.
Key Responsibilities
  • Develop and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
  • Build and execute marketing funnels that drive awareness, leads, and conversions
  • Create, manage, and optimize Facebook Ads campaigns, including audience targeting, creative development, A/B testing, and performance tracking
  • Maintain a consistent and strategic content calendar using CoSchedule
  • Plan, design, and publish creative content (graphics, videos, blog posts, captions)
  • Execute targeted email campaigns using ActiveCampaign
  • Manage and maintain the Kinetic Edge website, ensuring content is current, accurate, and optimized for SEO
  • Monitor and follow up on leads generated through website form fills, coordinating with clinic teams to ensure timely responses and lead conversion
  • Track and analyze performance metrics to refine digital marketing strategies
  • Coordinate with clinic teams to highlight patient success stories, staff culture, and community involvement
  • Plan and execute events including career fairs, company parties, open houses, and community engagement opportunities
  • Collaborate with local television stations to promote events and initiatives

Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field or relevant experience
  • Proven experience with Meta Ads and knowledge of marketing funnels
  • Experience managing and updating websites (WordPress or similar platforms preferred)
  • Understanding of lead generation and follow-up best practices
  • Basic understanding of Canva, Adobe Creative Suite, or similar tools
  • Familiarity with CoSchedule, ActiveCampaign, ClickFunnels, Wordpress, Google Analytics, and SEO
  • Excellent copywriting and visual storytelling skills
  • Strong project management and organizational abilities
  • Comfortable managing internal and external events
  • A self-starter with a team-oriented mindset and a passion for making a difference

Why Join Kinetic Edge?
  • Purpose-driven, fun, and collaborative team culture
  • Competitive salary and full benefits package
  • Opportunities for creativity, leadership, and professional growth
  • A chance to make a real impact on people's lives every day

Competitive salary with opportunity to earn bonus pay above base, PTO with a generous accrual rate, matching 401K, Health, Vision and Dental insurance, ST/LT Disability insurance, access to the Employee Assistance Program immediately upon hire, wellness incentives and much more!
Ready to Help People Move Better, Feel Better, and Live Better? Submit your resume, portfolio (if available), and a brief cover letter telling us why you're the perfect fit!

Apply