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Content Optimization Jobs in Georgia (NOW HIRING)

Ztek Consulting INC

Strong knowledge and deep expertise in SEO best practices, content optimization techniques, tools, and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs). • Must: Ability to analyze data ...

Nfinity Athletic

SEO Specialist

Atlanta, GA

Content Optimization: Collaborate with content creators to ensure all website content is optimized for SEO best practices. * Performance Tracking: Monitor, analyze, and report on SEO performance ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Content Optimization: Collaborate with content creators to ensure all website content is optimized for SEO best practices. * Performance Tracking: Monitor, analyze, and report on SEO performance ...

Nfinity Athletic

SEO Specialist

Atlanta, GA · On-site

Content Optimization: Collaborate with content creators to ensure all website content is optimized for SEO best practices. * Performance Tracking: Monitor, analyze, and report on SEO performance ...

Acuity Brands

SEO/AEO Manager

Conyers, GA

You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior. The SEO/AEO Manager develops and ...

Acuity Brands, Inc.

SEO/AEO Manager

Conyers, GA

You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior. The SEO/AEO Manager develops and ...

Acuity Brands, Inc.

SEO/AEO Manager

Conyers, GA · On-site

You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior. The SEO/AEO Manager develops and ...

Breezeway

We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway ...

Aston Carter

Content Marketing Specialist

Atlanta, GA

Craft optimized YouTube titles, captions, and descriptions to increase visibility and engagement. * Produce additional content assets as needed to support marketing and product initiatives. * Develop ...

New

Autodesk

Search Intelligence Manager

Atlanta, GA · On-site

$78K - $139K/yr

As part of the SEO and AEO Center of Excellence, you'll work closely with search experience, technical search, content, and analytics partners to monitor performance, identify trends, and surface ...

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All JobsContent Optimization JobsContent Optimization Jobs in Georgia

Content Optimization information

Is SEO replaced by AI?

Content optimization professionals use AI tools to enhance SEO strategies, but AI has not replaced SEO entirely. Human expertise remains essential for keyword research, content quality, and strategy development, with AI serving as a complementary tool to improve efficiency and insights.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What jobs will no longer exist in 2030?

In 2030, roles heavily reliant on manual data entry, basic customer service, and routine administrative tasks are expected to decline due to automation and AI advancements. Content optimization professionals may see shifts as AI tools increasingly handle content analysis and editing, but the need for strategic oversight and creative input will remain essential. Overall, jobs that can be fully automated or replaced by AI are at higher risk of disappearing.

What job makes $10,000 a month without a degree?

In content optimization, professionals can earn $10,000 or more per month by freelance work, consulting, or managing large-scale projects, especially if they have strong skills in SEO, writing, and analytics. High earnings typically require experience, a strong portfolio, and the ability to work independently or for agencies, often without formal degrees but with proven expertise. Such roles may involve flexible schedules and self-directed learning to stay current with industry tools and algorithms.

Is SEO a high paying job?

Content optimization roles, including SEO specialists, can offer competitive salaries that vary based on experience, location, and industry. Entry-level positions may pay less, while experienced professionals with skills in analytics and keyword research can earn higher wages, especially in larger markets or with advanced certifications.

What are the key skills and qualifications needed to thrive in Content Optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
What are the most commonly searched types of Content Optimization jobs in Georgia? The most popular types of Content Optimization jobs in Georgia are:
What are popular job titles related to Content Optimization jobs in Georgia? For Content Optimization jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Content Optimization jobs in Georgia look for? The top searched job categories for Content Optimization jobs in Georgia are:
Content Optimization jobs near you
Infographic showing various Content Optimization job openings in Georgia as of June 2026, with employment types broken down into 74% Full Time, 23% Part Time, 1% Temporary, and 2% Contract. Highlights an 73% Physical, 3% Hybrid, and 24% Remote job distribution.
Social Content Optimization Specialist

Social Content Optimization Specialist

Primerica, Inc.

Duluth, GA • On-site

$65K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago

Primerica rating

9.7

Company rating: 9.7 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

Join Our Team
In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America's Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America's Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work! Join our team to experience what it's like to work at "one of the best places to work in the metro Atlanta".
About this Position
Job Description
Primerica is seeking a strategic, analytical, and performance-driven Social Content Optimization Specialist to oversee the planning, programming, optimization, and operational management of content across Primerica Social and Primerica's broader social media ecosystem.
This role is focused on understanding audience behavior, identifying content performance patterns, leveraging AI-powered tools and insights, repurposing and adapting existing content assets, and optimizing content to support lead generation, engagement, recruiting, and brand awareness. The ideal candidate understands platform nuances, audience segmentation, and how to apply data and emerging technologies to continuously improve content strategy and execution.
Reporting to the AVP of Social Media, this role collaborates cross-functionally with marketing, PR, analytics, compliance, and field teams to deliver scalable, compliant, and platform-native content experiences.
This role is hybrid in Duluth, Georgia; we are seeking local candidates only.
This role is not eligible for sponsorship.
The salary range for this role is $65k - $75k.
Responsibilities & Qualifications
What You'll Do (Job Responsibilities)
  • Develop, manage, and optimize social content programming strategies across Primerica's social media channels for the company and sales force
  • Analyze sales force social media user behavior, engagement trends, platform performance, and audience interaction patterns to inform content strategy and optimization decisions
  • Leverage AI tools and emerging technologies to support content ideation, audience analysis, content adaptation, optimization workflows, and operational efficiency
  • Identify opportunities to repurpose existing PR, thought leadership, field, corporate, and campaign content into scalable, social-first assets
  • Develop and execute content strategies that drive lead generation, recruiting, brand awareness, engagement, and audience growth, including value-focused resources that support prospect engagement and follow-up activity
  • Monitor content performance across platforms and continuously optimize content mix, cadence, targeting, and platform-specific execution
  • Manage publishing strategy and content execution across Primerica's social channels, including Facebook, Instagram, LinkedIn, X, YouTube, and emerging platforms
  • Collaborate with cross-functional teams including PR, marketing, analytics, legal, compliance, CRM, and field marketing to support integrated campaigns and business initiatives
  • Help identify audience needs, content gaps, engagement opportunities, and emerging social trends relevant to Primerica's target audiences
  • Partner with the AVP of Social Media to define KPIs, reporting frameworks, and performance benchmarks, and leverage analytics, AI-driven insights, and platform data to deliver actionable recommendations that improve content performance and user engagement
  • Ensure content aligns with brand standards, platform best practices, and regulatory requirements by coordinating with legal and compliance teams to support review processes and adherence to industry regulations and disclosures
  • Stay informed on emerging social media trends, AI technologies, and platform updates to provide strategic guidance on content optimization, platform best practices, and AI-assisted workflows
  • Manage multiple projects simultaneously in a fast-paced environment with evolving priorities and timelines

Basic Qualifications
  • Bachelor's degree in marketing, communications, journalism, digital media, or related field, or equivalent professional experience
  • 3-5 years of experience in social media strategy, content management, digital marketing, audience development, or related roles
  • Strong understanding of social media platforms, publishing tools, audience engagement strategies, and content optimization
  • Experience using analytics, platform insights, and performance data to inform content strategy and business decisions
  • Familiarity with AI-powered content, productivity, research, or analytics tools and a willingness to integrate emerging technologies into content workflows
  • Excellent communication, collaboration, organizational, and project management skills
  • Ability to manage content operations across multiple stakeholders, timelines, and priorities
  • Strong understanding of platform-native social media best practices and evolving digital trends
  • Ability to work effectively in a highly regulated environment with structured review and approval processes
  • Proficiency with Microsoft Office tools including Word, PowerPoint, Excel, and Outlook

Preferred Experience, Skills, and Knowledge
  • 5+ years of experience in social media strategy, content operations, audience development, digital publishing, or content optimization
  • Experience managing content within Sprinklr or similar enterprise social media management platforms
  • Experience supporting lead generation, audience growth, or performance marketing initiatives through social media content strategies
  • Strong analytical mindset with experience interpreting platform data, engagement trends, user behavior insights, and content performance metrics
  • Experience using AI tools to support content optimization, workflow efficiency, audience analysis, or digital content operations
  • Experience working in other regulated industries preferred
  • Familiarity with SEO, web traffic analytics, content performance metrics, and audience segmentation strategies
  • Experience managing both rapid-turnaround content needs and longer-term strategic initiatives
  • Ability to identify scalable content opportunities through repurposing, optimization, and content lifecycle management

FLSA status:
This position is exempt (not eligible for overtime pay):
Yes
Our Benefits:
  • Day one health, dental, and vision insurance
  • 401(k) Plan with competitive employer match
  • Vacation, sick, holiday and volunteer time off
  • Life and disability insurance
  • Flexible Spending Account & Health Savings Account
  • Professional development
  • Tuition reimbursement
  • Company-sponsored social and philanthropy events

It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.
At Primerica, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

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