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Content Optimization Jobs (NOW HIRING)

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ... identify opportunities for content growth and optimization. Work with content teams to ensure pages ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI

Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ... identify opportunities for content growth and optimization. Work with content teams to ensure pages ...

Inkitt

SEO Lead

San Francisco, CA · On-site

$150K - $220K/yr

Keyword & Content Optimization - Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth. > * On-Page SEO - ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ... identify opportunities for content growth and optimization. Work with content teams to ensure pages ...

Angel MedFlight

Content Writer

Scottsdale, AZ · On-site

$55K - $75K/yr

Develop original, high-quality content optimized for target keywords and search intent across product pages, category pages, and blog posts * Keyword Research: Conduct thorough keyword research and ...

Inkitt

SEO Lead

San Francisco, CA

Keyword & Content Optimization - Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth. * On-Page SEO - ...

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All JobsContent Optimization Jobs

Content Optimization information

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$29.5K

$116.6K

$129K

How much do content optimization jobs pay per year?

As of Jun 1, 2026, the average yearly pay for content optimization in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Content Optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

More about Content Optimization jobs
What cities are hiring for Content Optimization jobs? Cities with the most Content Optimization job openings:
What are the most commonly searched types of Content Optimization jobs? The most popular types of Content Optimization jobs are:
What states have the most Content Optimization jobs? States with the most job openings for Content Optimization jobs include:
What job categories do people searching Content Optimization jobs look for? The top searched job categories for Content Optimization jobs are:
Content Optimization jobs near you
Infographic showing various Content Optimization job openings in the United States as of May 2026, with employment types broken down into 74% Full Time, 23% Part Time, and 3% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.
VP, Brand & Content Optimization

VP, Brand & Content Optimization

Aspen Dental

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Aspen Dental rating

6.3

Company rating: 6.3 out of 10

Based on 458 frontline employees who took The Breakroom Quiz

659th of 864 rated healthcare providers

Job description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
Role Overview
This role will lead the development and implementation of integrated marketing campaigns across all channels, including TV, digital, social, and in-center marketing. A close partner with the field marketing and media teams, this role owns communicating the value of Aspen's approach to care and providing patients throughout their treatment journey with clear points of differentiation. The VP will also be responsible for advancing the brand's reputation through thoughtful activations and content and ensuring consistent messaging across all touchpoints, while driving a highly optimized, insight-led approach to creative effectiveness and patient engagement across the funnel.
Responsibilities
  • Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving measurable growth in patient acquisition, conversion, and brand equity.

  • Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics, creative testing, and continuous iteration.

  • Own the development and optimization of creative strategies that deliver the right message to the right audience at the right time, ensuring alignment to patient needs and behaviors across every stage of the funnel-from awareness through conversion and retention.

  • Partner closely with creative, media and digital teams to design and execute robust test-and-learn agendas, leveraging A/B and multivariate testing across creative, messaging, formats, and channels to continuously improve engagement and conversion.

  • Lead measurement and performance frameworks for creative effectiveness, establishing clear KPIs and feedback loops that connect creative output to business outcomes and inform ongoing optimization.

  • Own Aspen's social strategy - across paid and organic - from a content and community engagement perspective, working closely with Aspen's social team to respond and engage patients on the platforms where they are researching care.

  • Drive a culture of perpetual optimization, ensuring campaigns are continuously refined based on performance data, patient insights, and evolving market dynamics.

  • Leverage consumer and patient insights to inform tailored, audience-first funnel strategies, delivering more personalized and relevant messaging that improves connection, trust, and action at each stage of the journey.

  • Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand experience.

  • Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Aspen ecosystem.

  • Define and enforce brand guidelines and messaging standards, safeguarding brand integrity while enabling flexibility for tailored, audience-specific messaging. Hone in on brand voice and develop content that communicates to patients clearly, directly, and with a preference for action.

  • Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge.

  • Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.

  • Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, funnel progression, and revenue growth.

  • Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, accountability, and continuous improvement.

Minimum Education and Experience
  • Bachelor's degree in marketing, business, or a related field

  • 15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role

  • Experience in the healthcare industry, DTC brand, or consumer brands is a plus

  • Experience as a growth marketer is a plus

  • Proven track record of developing and executing successful, performance-driven marketing campaigns with a strong emphasis on creative effectiveness and optimization

  • Demonstrated experience partnering with media and digital teams to drive full-funnel performance through testing and learning

  • Strong analytical mindset with experience in measurement frameworks, attribution, and translating insights into actionable strategy

  • Excellent leadership, communication, and interpersonal skills

If you are an applicant residing in California, please view our privacy policy here:
https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
  • Salary: Annual pay range: $220,000 - $270,000, plus bonus/incentives
  • A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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