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Content Optimization Jobs (NOW HIRING)

Consensus Cloud Solutions

OR

This role serves as a critical liaison between Marketing, Content, and Engineering teams, ensuring that websites are optimized for both search engines and users. The SEO Specialist leverages ...

Ztek Consulting INC

Collaborate with content strategists, web developers, marketing and business teams to ensure SEO best practices are followed. Other Duties * Identify and work with all impacted groups and functions ...

Guitar Center

SEO Content Writer

Westlake Village, CA · On-site

We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a ...

Xponential Fitness, LLC

SEO Consultant

Irvine, CA

$45 - $55/hr

This is a highly collaborative, execution focused role that partners with Brand, Content, Digital Marketing, and Technology teams. Key Responsibilities - Partner with the SEO Manager to execute SEO ...

New

MedVet

SEO & Content Strategist

Worthington, OH · On-site +1

$80K - $100K/yr

We're looking for a creative and data-driven SEO & Content Strategist to lead our organic search marketing initiatives while providing oversight across our broader digital marketing ecosystem. You ...

MedVet

SEO & Content Strategist

Columbus, OH · On-site +1

We're looking for a creative and data-driven SEO & Content Strategist to lead our organic search marketing initiatives while providing oversight across our broader digital marketing ecosystem. You ...

MedVet

SEO & Content Strategist

Columbus, OH · On-site +1

We're looking for a creative and data-driven SEO & Content Strategist to lead our organic search marketing initiatives while providing oversight across our broader digital marketing ecosystem. You ...

MedVet

SEO & Content Strategist

Worthington, OH · On-site

$80K - $100K/yr

We're looking for a creative and data-driven SEO & Content Strategist to lead our organic search marketing initiatives while providing oversight across our broader digital marketing ecosystem. You ...

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Showing results 21-40

All JobsContent Optimization Jobs

Content Optimization information

See salary details

$29.5K

$116.6K

$129K

How much do content optimization jobs pay per year?

As of Aug 6, 2026, the average yearly pay for content optimization in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
More about Content Optimization jobs
What cities are hiring for Content Optimization jobs? Cities with the most Content Optimization job openings:
What are the most commonly searched types of Content Optimization jobs? The most popular types of Content Optimization jobs are:
What states have the most Content Optimization jobs? States with the most job openings for Content Optimization jobs include:
What job categories do people searching Content Optimization jobs look for? The top searched job categories for Content Optimization jobs are:
Content Optimization jobs near you
Infographic showing various Content Optimization job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 70% Full Time, 25% Part Time, 1% Temporary, and 3% Contract. Highlights an 75% Physical, 3% Hybrid, and 22% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.

LLM SEO Optimization Specialist

Vanguard Group, Inc.

Malvern, PA • On-site

Full-time

Re-posted 5 days ago

Vanguard rating

8.7

Company rating: 8.7 out of 10

Based on 64 frontline employees who took The Breakroom Quiz

15th of 150 rated financial services

Job description

The AI SEO & GEO Specialist works to support SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) initiatives. This role focuses on executing and optimizing programs that improve discoverability across traditional search engines and AI-driven answer platforms, while supporting business growth through organic visibility, citation performance, and actionable insights.
Core Focus Areas
  • Traditional SEO, GEO, AEO, and AI search optimization
  • AI-driven discovery, citation, and answer visibility across platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews
  • Structured, semantic, and entity-based content optimization for AI comprehension
  • Performance measurement, experimentation, and reporting across organic and AI visibility channels

Responsibilities
  • Develop and execute on strategy to support SEO, GEO, AEO, and AISO initiatives that improve visibility across traditional search and AI-generated search experiences.
  • Serve as consultative expert for content production teams to ensure website content is optimized for search and AI-driven discoverability, citation and summarization.
  • Apply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authority.
  • Support technical optimization efforts including structured data, schema, internal linking, and other best practices that enhance search and AI visibility.
  • Track, analyze, and report on organic search performance, AI visibility, share of voice, citations, and related KPIs; turn findings into actionable recommendations.
  • Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support execution.
  • Collaborate with other divisional SEO/GEO leads to share best practices and ensure coverage for contingency purposes.
  • Proactively stay abreast of ever changing LLM environment.
  • Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders as needed.
  • Participate in special projects and perform other duties as assigned.

Who we're looking for:
  • Undergraduate degree or equivalent combination of training and experience.
  • 2-3 years of related SEO, digital marketing, content optimization, or search strategy experience.
  • Foundational knowledge of SEO principles, analytics, and content optimization best practices.
  • Working familiarity with tools such as Google Search Console, Conductor, Screaming Frog and other similar platforms.
  • Understanding of structured content, schema, semantic search, and AI-readable content best practices.
  • Strong analytical, communication, and cross-functional collaboration skills.

Preferred skills and experience:
  • Experience with GEO, AEO, LLM-focused SEO, or AI visibility initiatives.
  • Exposure to technical SEO concepts such as crawlability, indexing, structured data, content architecture, core web vitals and performance.
  • Familiarity with NLP concepts, entity optimization, topical authority building, and prompt-led content strategies.
  • Experience in SaaS, software services, technology, or other fast-evolving digital industries is a plus.
  • Interest in experimentation, testing, and developing new metrics for AI search performance.
  • Understanding of Adobe Experience Manager.

Additional information:
This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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