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Content Optimization Jobs (NOW HIRING)

Product Content Specialist

Wilmington, DE · On-site

$93K - $175K/yr

Content Optimization: * Partner with stakeholders/ SMEs to optimize product content for SEO to improve visibility, searchability, and ranking. * Leverage all platforms available at Agilent to ...

$93K - $175K/yr

Content Optimization: * Partner with stakeholders/ SMEs to optimize product content for SEO to improve visibility, searchability, and ranking. * Leverage all platforms available at Agilent to ...

SEO Specialist

Salt Lake City, UT · On-site

$40 - $50/hr

Are you passionate about SEO, content strategy, and driving measurable organic growth? Our client is seeking an SEO Specialist to support a large portfolio of healthcare-focused websites. This role ...

Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ... identify opportunities for content growth and optimization. Work with content teams to ensure pages ...

Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ... identify opportunities for content growth and optimization. Work with content teams to ensure pages ...

SEO Lead

San Francisco, CA · On-site

$150K - $220K/yr

Keyword & Content Optimization - Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth. * On-Page SEO - ...

Content Writer

Scottsdale, AZ · On-site

$55K - $75K/yr

Develop original, high-quality content optimized for target keywords and search intent across product pages, category pages, and blog posts * Keyword Research: Conduct thorough keyword research and ...

Keyword Research & Content Optimization Conduct keyword research and competitive analysis to ... identify opportunities for content growth and optimization. Work with content teams to ensure pages ...

Develop recommendations for technical SEO, on-page SEO, content optimization, and site architecture improvements. * Support GEO, AEO, and AI visibility optimization initiatives. * Develop and execute ...

Develop recommendations for technical SEO, on-page SEO, content optimization, and site architecture improvements. * Support GEO, AEO, and AI visibility optimization initiatives. * Develop and execute ...

Keyword & Content Optimization - Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth. * On-Page SEO - ...

Develop recommendations for technical SEO, on-page SEO, content optimization, and site architecture improvements. * Support GEO, AEO, and AI visibility optimization initiatives. * Develop and execute ...

New

Review copy to ensure it meets on-page SEO/GEO best practices, including proper keyword integration ... Ensure PR content is accurate, compelling, concise, and aligned with publication standards and ...

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Showing results 1-20

Content Optimization information

See salary details

$29.5K

$116.6K

$129K

How much do content optimization jobs pay per year?

As of Jun 27, 2026, the average yearly pay for content optimization in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

Is SEO replaced by AI?

Content optimization professionals use AI tools to enhance SEO strategies, but AI has not replaced SEO entirely. Human expertise remains essential for keyword research, content quality, and strategy development, with AI serving as a complementary tool to improve efficiency and insights.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What jobs will no longer exist in 2030?

In 2030, roles heavily reliant on manual data entry, basic customer service, and routine administrative tasks are expected to decline due to automation and AI advancements. Content optimization professionals may see shifts as AI tools increasingly handle content analysis and editing, but the need for strategic oversight and creative input will remain essential. Overall, jobs that can be fully automated or replaced by AI are at higher risk of disappearing.

What job makes $10,000 a month without a degree?

In content optimization, professionals can earn $10,000 or more per month by freelance work, consulting, or managing large-scale projects, especially if they have strong skills in SEO, writing, and analytics. High earnings typically require experience, a strong portfolio, and the ability to work independently or for agencies, often without formal degrees but with proven expertise. Such roles may involve flexible schedules and self-directed learning to stay current with industry tools and algorithms.

Is SEO a high paying job?

Content optimization roles, including SEO specialists, can offer competitive salaries that vary based on experience, location, and industry. Entry-level positions may pay less, while experienced professionals with skills in analytics and keyword research can earn higher wages, especially in larger markets or with advanced certifications.

What are the key skills and qualifications needed to thrive in Content Optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
More about Content Optimization jobs
What cities are hiring for Content Optimization jobs? Cities with the most Content Optimization job openings:
What are the most commonly searched types of Content Optimization jobs? The most popular types of Content Optimization jobs are:
What states have the most Content Optimization jobs? States with the most job openings for Content Optimization jobs include:
What job categories do people searching Content Optimization jobs look for? The top searched job categories for Content Optimization jobs are:
Infographic showing various Content Optimization job openings in the United States as of June 2026, with employment types broken down into 71% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 73% Physical, 3% Hybrid, and 24% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.

SEO/AEO Specialist & Content Writer

Horsepower Automotive Group

Chandler, AZ

Full-time

Medical, Dental, Vision, Life, PTO

Posted 29 days ago


Job description

WHO ARE WE?

Horsepower Automotive Group (HPAG), is a leader in the growing automotive aftermarket industry. When you join HPAG, you'll have a unique opportunity to be a part of our exciting and rapidly growing, multi-brand organization. Our brands include Addictive Desert Designs, DV8 Offroad, Flatline Van Co, Rago Fabrication and C4. We support a collaborative environment and value open participation from individuals with different ideas, experiences, and perspectives.

Are you ready to be part of our future?

SEO/AEO Specialist & Content Writer
Horsepower Automotive Group is seeking an SEO/AEO Specialist & Content Writer to support organic growth, AI search visibility, and ecommerce content across multiple aftermarket automotive brands including Addictive Desert Designs, DV8 Off-Road, C4 Fabrication, Rago Fabrication, and Flat Line Van Co.
This role is responsible for writing optimized product content, blog articles, and landing pages while helping improve visibility across traditional search engines and AI-driven search platforms.
Responsibilities
  • Manage on-page SEO efforts across HPAG brand websites
  • Write SEO/AEO optimized product descriptions, collection pages, and blog content
  • Conduct SEO, AEO, and GEO audits to identify optimization opportunities
  • Improve metadata, keyword targeting, internal linking, and site content structure
  • Research keywords, competitors, search intent, and AI search trends
  • Monitor rankings, traffic, and content performance using SEO tools and analytics platforms
  • Collaborate with ecommerce, product, and brand teams to ensure accurate and optimized content
  • Stay current on SEO trends, Google updates, AI search changes, and ecommerce best practices
Qualifications
  • Experience with SEO, content writing, ecommerce, or digital marketing
  • Understanding of SEO fundamentals, keyword strategy, and content optimization
  • Familiarity with AI search optimization, AEO, and GEO preferred
  • Strong writing and editing skills with attention to technical accuracy
  • Experience with Shopify, Google Analytics, SEMrush, Ahrefs, or similar tools preferred
  • Automotive, off-road, or aftermarket industry experience is a plus
HPAG is a fast-paced, team-oriented environment focused on innovation, growth, and building industry-leading brands.
All applicants must be able to pass a background check and drug screening.

Benefits:

  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Vision insurance
  • Employee discount
  • Paid time off
  • Referral program

Schedule and Compensation:

Job Type: Full-time (Monday - Friday)

Salary: DOE

Work Location: In person at our Chandler, AZ facility

It is the policy of Horsepower Automotive Group, and its affiliated companies to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, pregnancy or pregnancy-related condition, status with regard to public assistance, veteran status, citizenship status (if authorized to work in the U.S.), or any other characteristic protected by federal, state or local law.