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Content Optimization Jobs in New York (NOW HIRING)

Develop recommendations for technical SEO, on-page SEO, content optimization, and site architecture improvements. * Support GEO, AEO, and AI visibility optimization initiatives. * Develop and execute ...

Develop recommendations for technical SEO, on-page SEO, content optimization, and site architecture improvements. * Support GEO, AEO, and AI visibility optimization initiatives. * Develop and execute ...

Develop recommendations for technical SEO, on-page SEO, content optimization, and site architecture improvements. * Support GEO, AEO, and AI visibility optimization initiatives. * Develop and execute ...

SEO Manager

New York, NY · Hybrid

$82K - $139K/yr

Key Responsibilities: SEO/AEO& Content Optimization * Develop and implement SEOstrategies to increase organic traffic, improve keyword rankings, and build domain authority. * Implement ...

Senior Content Strategist

New York, NY · Hybrid

$105K - $120K/yr

Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy. * Become the internal subject matter expert on ...

SEO & GEO Account Manager

Manhattan, NY · On-site

$90 - $140/hr

Translate complex SEO and GEO concepts into clear actionable recommendations * Guide clients ... Help clients understand how authoritative content surfaces in AI-powered search experiences

New

Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy. * Become the internal subject matter expert on ...

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Content Optimization information

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are the most commonly searched types of Content Optimization jobs in New York?

The most popular types of Content Optimization jobs in New York are:

What are popular job titles related to Content Optimization jobs in New York?

For Content Optimization jobs in New York, the most frequently searched job titles are:

What cities in New York are hiring for Content Optimization jobs?

Cities in New York with the most Content Optimization job openings:

Infographic showing various Content Optimization job openings in New York as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 23% Part Time, 2% Temporary, and 2% Contract. Highlights an 75% Physical, 4% Hybrid, and 21% Remote job distribution.

Digital Product Content & Optimization Specialist

Vida Shoes International

Manhattan, NY

$68K - $85K/yr

Full-time

Posted 17 days ago


Job description

Job Posting/Description:

 Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Compensation: $68K-$85K

Title: Digital Product Content & Optimization Specialist

Our Mission

We’re on a mission to make our products stand out in the crowded Amazon marketplace—not just to sell, but to create an exceptional shopping experience that delights customers and builds lasting brand loyalty. We believe in the power of great storytelling, data-driven decisions, and visuals that inspire action.

The Impact You'll Make

As our Amazon Product Content & Optimization Specialist, you’ll be the architect behind how our products are discovered, perceived, and purchased. From crafting compelling A+ Content pages to fine-tuning keywords for maximum visibility, your work will directly influence our sales growth, brand reputation, and customer trust.

What You'll Do

  • Set up new product listings on Amazon Seller Central, ensuring accuracy, compliance, and brand consistency.
  • Build visually engaging and conversion-focused A+ Content pages, collaborating with our design team to bring product stories to life.
  • Conduct keyword research using tools like Helium 10, Jungle Scout, or MerchantWords to optimize titles, bullet points, and backend search terms.
  • Audit and update existing listings to improve SEO, click-through rates, and conversion rates.
  • Monitor listing performance metrics and make data-driven adjustments to maintain top rankings.
  • Troubleshoot and resolve listing issues, suppressed products, or policy compliance alerts.
  • Manage image library for all brands
  • Manage catalog updates throughout the season
  • Collaborate with internal and external partners to ensure all digital assets are available, current and accurate

What You'll Bring

  • Proven experience managing Amazon Seller Central listings and creating A+ Content.
  • Strong understanding of Amazon SEO, keyword research, and ranking strategies.
  • Excellent attention to detail and ability to write clear, persuasive product copy.
  • A proactive, problem-solving mindset with the ability to work independently.

Why You'll Love It Here

  • A creative, collaborative environment where your ideas directly shape our brand presence.
  • Flexible work arrangements—remote or hybrid options available.
  • Access to premium Amazon optimization tools and training resources.
  • Opportunities to expand your skills into PPC campaigns, brand registry management, and marketplace expansion.

We are an equal opportunity employer and celebrate diversity.

Join Us

If you’re ready to turn great products into bestsellers, send us your resume along with a link to an Amazon listing or A+ page you’ve worked on that you’re proud of. Let’s make our brand shine on every search result.

Thank you in advance for your interest in this opening. Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted. Direct applicants only, no third-party staffing inquiries, please.

#LI-ONSITE

Employment Type: FULL_TIME