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Content Optimization Jobs in New York (NOW HIRING)

Oversee technical SEO, content strategy, and performance optimization. * Serve as a senior strategic advisor in client meetings and planning. * Review deliverables to ensure quality, accuracy, and ...

Job Overview The Senior Strategist, Content SEO defines and executes Macy's enterprise Content SEO strategy to drive organic traffic, customer engagement, and revenue growth. This leader develops the ...

Senior Strategist, SEO Content

Manhattan, NY · On-site

$108K - $180K/yr

Job Overview The Senior Strategist, Content SEO defines and executes Macy's enterprise Content SEO strategy to drive organic traffic, customer engagement, and revenue growth. This leader develops the ...

About the Role We're looking for a Senior Content Marketer to join our SEO team, writing and optimizing content for a portfolio of B2B technology customers. This is a writing-first role -- the ...

About the Role We're looking for a Senior Content Marketer to join our SEO team, writing and optimizing content for a portfolio of B2B technology customers. This is a writing-first role - the ...

Senior Content Marketer, SEO

New York, NY · On-site

$70K - $85K/yr

About the Role We're looking for a Senior Content Marketer to join our SEO team, writing and optimizing content for a portfolio of B2B technology customers. This is a writing-first role - the ...

In this role, you will drive content and SEO strategies to increase organic traffic, optimize content for search, and create engaging, conversion-focused customer experiences. You will partner ...

In this role, you will drive content and SEO strategies to increase organic traffic, optimize content for search, and create engaging, conversion-focused customer experiences. You will partner ...

Senior SEO Manager

Manhattan, NY · On-site

$100 - $160/hr

Develop and implement comprehensive SEO strategies tailored to client goals, encompassing technical SEO, GEO and AEO content optimization, and link-building projects. * Lead technical SEO programs ...

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Content Optimization information

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are the most commonly searched types of Content Optimization jobs in New York?

The most popular types of Content Optimization jobs in New York are:

What are popular job titles related to Content Optimization jobs in New York?

For Content Optimization jobs in New York, the most frequently searched job titles are:

What cities in New York are hiring for Content Optimization jobs?

Cities in New York with the most Content Optimization job openings:

Infographic showing various Content Optimization job openings in New York as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 23% Part Time, 2% Temporary, and 2% Contract. Highlights an 75% Physical, 4% Hybrid, and 21% Remote job distribution.

Associate Director, SEO & AI Search

Sosemo

Manhattan, NY

Full-time

Medical, Life, Retirement, PTO

Re-posted 28 days ago


Job description

Company Description

Sosemo is an award-winning strategic search and media agency built for where discovery is headed next. We help brands win visibility across traditional search engines, AI-powered answer environments, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and emerging AI-driven discovery experiences. Our operating model is human-led and AI agent-enabled, combining strategic expertise with governed automation and workflow innovation.  

Job Description

The Associate Director, SEO & AI Search is a senior strategic leader responsible for driving client performance, managing team delivery, and developing scalable SEO and AI-enabled workflows. This role bridges strategy and execution, ensuring high-quality deliverables while improving operational efficiency through structured processes and automation. 

Responsibilities 

  • Lead SEO, GEO, and AI visibility strategy for key client accounts. 
  • Oversee technical SEO, content strategy, and performance optimization. 
  • Serve as a senior strategic advisor in client meetings and planning. 
  • Review deliverables to ensure quality, accuracy, and impact. 
  • Mentor and manage SEO Managers and junior team members. 
  • Set quality standards and ensure adherence to the “Sosemo Approach.” 
  • Support training and development across the team. 
  • Map SEO workflows end-to-end and identify inefficiencies. 
  • Develop and implement scalable processes and templates. 
  • Create operational documentation, SOPs, and knowledge resources. 
  • Design AI-enabled workflows that improve efficiency and consistency. 
  • Develop prompt frameworks and reusable prompt libraries. 
  • Convert internal methodologies into structured, repeatable systems. 
  • Establish QA processes, approval checkpoints, and escalation paths. 
  • Train team members on AI tools, workflows, and prompt usage. 
Qualifications
  • Bachelor's degree in marketing, Computer Science, or related field. 
  • 6–8+ years of SEO experience. 
  • Proven experience managing complex SEO strategies and clients. 
  • Strong understanding of technical SEO, analytics, and content strategy. 
  • Experience building or improving workflows, SOPs, or operational systems. 
  • Experience with AI-enabled workflows, automation, or prompt libraries. 
  • Familiarity with Copilot Studio, Agent Builder, or similar tools preferred. 
  • Strong understanding of QA, governance, and workflow reliability. 
  • Experience mentoring teams and driving adoption of new technologies.

Additional Information

What We Offer: Along with a competitive salary (salary range: $95,000-$120,000) and benefits, you’ll work with a team that values ownership, innovation, and practical AI adoption that improves real outcomes.

  • Competitive compensation package 
  • Annual bonus opportunity 
  • Health insurance 
  • Life insurance 
  • 401(k) with match 
  • Paid vacation and sick time 
  • Hybrid work environment 
  • Significant leadership and growth opportunities 

Additional Information: 

Candidates must be legally authorized to work in the U.S.; visa sponsorship is not available.

Our office is located at 26 Broadway, NYC, with access to common areas, a podcast studio, and stocked snacks and coffee. 

AI Enablement Statement  

Sosemo is building a human-led, AI agent-enabled operating model. Employees in this role will be expected to actively leverage, improve, and help evolve AI-enabled workflows that support SEO, GEO, analytics, reporting, content optimization, research, and operational efficiency. AI is used to enhance productivity and scale, but human expertise, judgment, accountability, and client stewardship remain central to every deliverable.