As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
Content SEO Program Manager
$112K - $171K/yr
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
Content SEO Program Manager
$112K - $171K/yr
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
Content SEO Program Manager
Culver City, CA · On-site
$112K - $171K/yr
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms -- traditional and AI‑powered alike. You'll own ...
Content SEO Program Manager
Culver City, CA · On-site
$112K - $171K/yr
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms -- traditional and AI‑powered alike. You'll own ...
Content SEO Program Manager
Cupertino, CA · On-site
As an SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
Content SEO Program Manager
Cupertino, CA · On-site
As an SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
Content SEO Program Manager
Cupertino, CA · On-site
$149K - $225K/yr
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms -- traditional and AI-powered alike. You'll own ...
Content SEO Program Manager
Cupertino, CA · On-site
$149K - $225K/yr
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms -- traditional and AI-powered alike. You'll own ...
Content SEO Program Manager
$149K - $225K/yr
As an SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
Content SEO Program Manager
$149K - $225K/yr
As an SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...
DESCRIPTION We are looking for an experienced people manager to lead our Content SEO Program. You'll direct the activities of a functional area, managing a team responsible for content optimization ...
DESCRIPTION We are looking for an experienced people manager to lead our Content SEO Program. You'll direct the activities of a functional area, managing a team responsible for content optimization ...
SEO Specialist
West Hollywood, CA · On-site
$45.50/hr
Support the editorial content program through SEO brief generation, brief review, writer feedback, content optimization, and recommendations for updates or revisions * Monitor editorial and content ...
SEO Specialist
West Hollywood, CA · On-site
$45.50/hr
Support the editorial content program through SEO brief generation, brief review, writer feedback, content optimization, and recommendations for updates or revisions * Monitor editorial and content ...
* 3+ years' experience in content & editorial SEO * Strong understanding of content SEO fundamentals * 3+ years' experience in content & editorial SEO * Strong understanding of content SEO ...
* 3+ years' experience in content & editorial SEO * Strong understanding of content SEO fundamentals * 3+ years' experience in content & editorial SEO * Strong understanding of content SEO ...
Support the editorial content program through SEO brief generation, brief review, writer feedback, content optimization, and recommendations for updates or revisions * Monitor editorial and content ...
Support the editorial content program through SEO brief generation, brief review, writer feedback, content optimization, and recommendations for updates or revisions * Monitor editorial and content ...
SEO Content Writer
Westlake Village, CA · On-site
We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a ...
SEO Content Writer
Westlake Village, CA · On-site
We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a ...
SEO Content Writer
Westlake Village, CA · On-site
We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a ...
SEO Content Writer
Westlake Village, CA · On-site
We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a ...
SEO Content Writer
Westlake Village, CA · On-site
We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a ...
SEO Content Writer
Westlake Village, CA · On-site
We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a ...
SEO Content Writer
Westlake Village, CA · On-site
We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a ...
SEO Content Writer
Westlake Village, CA · On-site
We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a ...
SEO Consultant
Irvine, CA · On-site
$45 - $55/hr
This is a highly collaborative, execution focused role that partners with Brand, Content, Digital Marketing, and Technology teams. Key Responsibilities - Partner with the SEO Manager to execute SEO ...
SEO Consultant
Irvine, CA · On-site
$45 - $55/hr
This is a highly collaborative, execution focused role that partners with Brand, Content, Digital Marketing, and Technology teams. Key Responsibilities - Partner with the SEO Manager to execute SEO ...
SEO Consultant
Irvine, CA · On-site
$45 - $55/hr
This is a highly collaborative, execution focused role that partners with Brand, Content, Digital Marketing, and Technology teams. Key Responsibilities - Partner with the SEO Manager to execute SEO ...
SEO Consultant
Irvine, CA · On-site
$45 - $55/hr
This is a highly collaborative, execution focused role that partners with Brand, Content, Digital Marketing, and Technology teams. Key Responsibilities - Partner with the SEO Manager to execute SEO ...
SEO Consultant
Irvine, CA · On-site
Optimize website content, metadata, internal linking, and site architecture using SEO best practices. * Support Generative Engine Optimization (GEO) initiatives to improve brand visibility within AI ...
SEO Consultant
Irvine, CA · On-site
Optimize website content, metadata, internal linking, and site architecture using SEO best practices. * Support Generative Engine Optimization (GEO) initiatives to improve brand visibility within AI ...
As a Content SEO Specialist, Streaming, you will be reporting directly to the Streaming SEO & AI team. This role will support content SEO and AI Discovery initiatives across the company, including ...
As a Content SEO Specialist, Streaming, you will be reporting directly to the Streaming SEO & AI team. This role will support content SEO and AI Discovery initiatives across the company, including ...
Sr. Manager, Digital Marketing, SEO & Website Content
Walnut Creek, CA · On-site
$120K - $130K/yr
This role leads SEO strategy and website content management across brand websites and eCommerce platforms by driving search optimization, overseeing technical and content enhancements, managing ...
Quick apply
Sr. Manager, Digital Marketing, SEO & Website Content
Walnut Creek, CA · On-site
$120K - $130K/yr
This role leads SEO strategy and website content management across brand websites and eCommerce platforms by driving search optimization, overseeing technical and content enhancements, managing ...
Sr. Manager, Digital Marketing, SEO & Website Content
Walnut Creek, CA · On-site
$120K - $130K/yr
This role leads SEO strategy and website content management across brand websites and eCommerce platforms by driving search optimization, overseeing technical and content enhancements, managing ...
Sr. Manager, Digital Marketing, SEO & Website Content
Walnut Creek, CA · On-site
$120K - $130K/yr
This role leads SEO strategy and website content management across brand websites and eCommerce platforms by driving search optimization, overseeing technical and content enhancements, managing ...
Content Optimization information
What is content optimization?
Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.
What are the key skills and qualifications needed to thrive in content optimization, and why are they important?
To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.
What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?
One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
What is the difference between Content Optimization vs Content Writer?
| Aspect | Content Optimization | Content Writer |
|---|---|---|
| Primary Focus | Improving existing content for search engines and user engagement | Creating new content from scratch |
| Skills Needed | SEO, keyword research, analytics, editing | Writing, storytelling, research, creativity |
| Work Environment | Marketing teams, digital agencies, in-house marketing | Content agencies, marketing teams, freelance platforms |
| Common Certifications | SEO certifications, digital marketing courses | Writing courses, journalism degrees |
Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.
What are the most commonly searched types of Content Optimization jobs in California?
The most popular types of Content Optimization jobs in California are:
What are popular job titles related to Content Optimization jobs in California?
For Content Optimization jobs in California, the most frequently searched job titles are:
What job categories do people searching Content Optimization jobs in California look for?
The top searched job categories for Content Optimization jobs in California are:
What cities in California are hiring for Content Optimization jobs?
Cities in California with the most Content Optimization job openings:
Content SEO Program Manager
Culver City, CA • On-site
Apple •
Computer and Electronic Product Manufacturing • 10K+ employees10,000+ employees
Full-time
Re-posted 2 days ago
Apple rating
8.1
Based on 684 frontline employees who took The Breakroom Quiz
6th of 30 rated technology retailers
Job description
Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.
Description
We are looking for a SEO Program Manager to execute content optimization strategy for a key product area within Apple's digital ecosystem. You'll run search-led content work day to day - from keyword research and content briefs to on-page and AI platform optimization - collaborating closely with Merchandising, Product Marketing, and Design teams.
Minimum Qualifications
5+ years of hands-on SEO experience, with a focus on content optimization.
Has independently managed content optimization for a defined product area or business segment.
Has conducted keyword research and content gap analyses that directly informed content production or optimization.
Has monitored and reported on content performance using search analytics tools, translating data into actionable recommendations.
Preferred Qualifications
Experience optimizing content for AI-powered search surfaces (ChatGPT, Gemini, Perplexity).
Experience working on a product or brand with a global web presence, or across multiple markets, locales, or languages.
Experience collaborating with content, merchandising, or product marketing teams within a product launch or campaign.
Proficiency in SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.
Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.
Description
We are looking for a SEO Program Manager to execute content optimization strategy for a key product area within Apple's digital ecosystem. You'll run search-led content work day to day - from keyword research and content briefs to on-page and AI platform optimization - collaborating closely with Merchandising, Product Marketing, and Design teams.
Minimum Qualifications
5+ years of hands-on SEO experience, with a focus on content optimization.
Has independently managed content optimization for a defined product area or business segment.
Has conducted keyword research and content gap analyses that directly informed content production or optimization.
Has monitored and reported on content performance using search analytics tools, translating data into actionable recommendations.
Preferred Qualifications
Experience optimizing content for AI-powered search surfaces (ChatGPT, Gemini, Perplexity).
Experience working on a product or brand with a global web presence, or across multiple markets, locales, or languages.
Experience collaborating with content, merchandising, or product marketing teams within a product launch or campaign.
Proficiency in SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.
About Apple
Sourced by ZipRecruiter
Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.
Industry
Computer and electronic product manufacturing
Company size
10,000+ Employees
Headquarters location
Cupertino, CA, US
Year founded
1976