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$15

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How much do content management jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for content management in the United States is $38.91, according to ZipRecruiter salary data. Most workers in this role earn between $26.20 and $45.19 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Content Manager, and why are they important?

To thrive as a Content Manager, you need strong writing, editing, and organizational skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, SEO tools, and basic HTML is typically required. Creativity, attention to detail, and effective collaboration are key soft skills that help manage diverse content and coordinate with teams. These abilities ensure consistent, high-quality content that meets organizational goals and audience needs.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior content managers, media directors, or digital strategists can earn $150,000 or more annually, especially with extensive experience, advanced skills in analytics and content optimization, and leadership responsibilities. These positions often require a strong understanding of content management systems, industry trends, and sometimes advanced certifications or degrees.

What does a content manager do?

A content manager oversees the planning, creation, editing, and publishing of digital content across websites, social media, and other platforms. They ensure content aligns with brand goals, maintain content calendars, and often use content management systems like WordPress or Drupal. Strong organizational skills and knowledge of SEO are essential for this role.

What is the average salary of a content manager?

The average salary of a content manager varies by experience and location but typically ranges from $60,000 to $100,000 annually. Entry-level positions may start lower, while experienced managers with skills in SEO, analytics, and content strategy can earn higher salaries.

What is a content management job?

A content management job involves overseeing the creation, organization, and publication of digital content across websites, social media, or other platforms. It often requires skills in content editing, SEO, and familiarity with content management systems like WordPress or Drupal. The role ensures that content aligns with organizational goals and maintains quality standards.

What is the difference between Content Management vs Content Writer?

AspectContent ManagementContent Writer
Primary RoleOversees content strategy, organization, and publishing processesCreates and writes individual content pieces
Skills & CertificationsContent management systems, SEO, project managementWriting, editing, SEO basics
Work EnvironmentContent teams, digital marketing departments, agenciesMarketing teams, media companies, freelance
GoalsEnsure content quality, consistency, and timely publicationProduce engaging, accurate content for target audiences

While content managers focus on overseeing content strategies and workflows, content writers concentrate on creating individual pieces. Both roles are essential in the content creation process, with content managers guiding the overall content ecosystem and content writers executing specific writing tasks.

What is content management?

Content management refers to the process of creating, organizing, storing, and publishing digital content, such as text, images, and videos, typically for websites or digital platforms. Content managers use various tools, like content management systems (CMS), to ensure that content is accurate, up-to-date, and accessible to the intended audience. The role may include tasks like editing, formatting, SEO optimization, and coordinating with writers or designers. Effective content management helps maintain a consistent brand voice and improves user experience.

What are some common challenges faced by professionals in content management roles, and how can they be addressed?

Content management professionals often face challenges such as maintaining consistency across multiple platforms, coordinating with diverse teams, and ensuring timely content updates. To overcome these, it's essential to establish clear workflows, utilize robust content management systems (CMS), and maintain regular communication with stakeholders like writers, designers, and marketers. Prioritizing organization and setting clear editorial guidelines can also help streamline the process and reduce bottlenecks.
More about Content Management jobs
What cities are hiring for Content Management jobs? Cities with the most Content Management job openings:
What are the most commonly searched types of Content Management jobs? The most popular types of Content Management jobs are:
What states have the most Content Management jobs? States with the most job openings for Content Management jobs include:
What job categories do people searching Content Management jobs look for? The top searched job categories for Content Management jobs are:
Content Management jobs near you
Infographic showing various Content Management job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 72% Full Time, 24% Part Time, 1% Temporary, and 2% Contract. Highlights an 76% Physical, 3% Hybrid, and 21% Remote job distribution, with an average salary of $80,932 per year, or $38.9 per hour.
Manager, Marketing Planning And Strategy - Content Management

Manager, Marketing Planning And Strategy - Content Management

Walmart

Hempstead, NY • On-site

$96K - $186K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,031 frontline employees who took The Breakroom Quiz

24th of 39 rated national retailers

Job description

Position Summary... What you'll do...
Manager, Marketing Planning And Strategy - Content Management— Walmart Connect 
About Walmart Connect 
Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers. As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently. 
 
Role Overview 
The Manager, Content Systems (Advertising Help Center) supports the systems, processes, and governance that power Walmart Connect's external knowledge platform. This role helps maintain the single source of truth for approved product marketing content, ensuring information is accurate, organized, discoverable, and accessible within the Advertising Help Center. 
This role partners closely with Product Marketing, Product, and Engineering teams to manage content workflows, optimize content management systems, and improve the user experience across Walmart Connect's external knowledge platform. The ideal candidate brings a blend of content management expertise, technical writing skills, operational rigor, and project management capabilities. 
Key Responsibilities 
Content Management & Governance 
  • Maintain the single source of truth for approved Walmart Connect product marketing content.  
  • Organize and manage content within the Advertising Help Center to maximize discoverability and usability.  
  • Manage content lifecycle processes, including review schedules, updates, and content retirement.  
  • Partner with Product Marketing Managers and subject matter experts to ensure content remains accurate and current.  
  • Write, edit, and quality-review technical and product-focused content. 

Content Systems & Optimization 
  • Support administration and optimization of the Advertising Help Center. 
  • Manage content architecture, metadata, taxonomy, and navigation to improve discoverability and user experience.  
  • Serve as a subject matter expert on content systems, governance, and authoring best practices.  
  • Identify opportunities to improve workflows, content organization, and platform effectiveness. 

Cross-Functional Partnership 
  • Partner with Product, Engineering, Product Marketing teams to support Salesforce enhancements and new content experiences. 
  • Communicate priorities, timelines, and recommendations to stakeholders. 
  • Support global content initiatives in partnership with Walmart Connect International. 

Project Management 
  • Drive content and system-related projects from planning through execution. 
  • Track milestones, dependencies, and risks in Airtable to ensure successful delivery. 
  • Support operational initiatives and special projects assigned by the Senior Manager and Director. 

Reporting & Insights 
  • Monitor platform usage, content performance, and stakeholder feedback. 
  • Provide recommendations that improve content quality, discoverability, and user experience. 

Qualifications 
  • 5–7+ years of experience in content management, knowledge management, marketing operations, or related fields. 
  • Technical writing and editing experience required. 
  • Experience managing content within CMS platforms; Salesforce experience required. 
  • Strong project management, organizational, and communication skills. 
  • Ability to drive alignment across cross-functional teams and manage multiple priorities in a fast-paced environment. 
  • Experience bringing structure and process to matrixed workstreams. 
  • Adaptable, detail-oriented, and collaborative team player. 
  • Airtable, Workfront, and Google Analytics experience preferred. 

Success Looks Like 
  • A trusted, accurate, and well-governed knowledge platform.  
  • Improved content discoverability and user experience.  
  • Efficient content management processes with minimal content debt.  
  • Successful execution of content and system enhancement projects.  
  • Strong stakeholder partnerships and clear visibility into content performance. 

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field Masters: Business Administration Primary Location... 221 River St, Hoboken, NJ 07030, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

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From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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