What is content management?

Content management refers to the process of creating, organizing, storing, and publishing digital content, such as text, images, and videos, typically for websites or digital platforms. Content managers use various tools, like content management systems (CMS), to ensure that content is accurate, up-to-date, and accessible to the intended audience. The role may include tasks like editing, formatting, SEO optimization, and coordinating with writers or designers. Effective content management helps maintain a consistent brand voice and improves user experience.